Developing a Company Name
A company name says a lot about acompany. It's one area when it comes to branding that you don't want to make a mistake. Use these resources to assist you in developing your company name.
Create and Test Your Business Name
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
33 Naming Tips and Tactics
Here are 33 great approaches for coming up with the right name for your product or service. Number 1 and most important? Work backwards from the selling proposition.
Here are 33 great approaches for coming up with the right name for your product or service. Number 1 and most important? Work backwards from the selling proposition.
A Brief Checklist
"Do-It-Yourself" name development, from Namestormers, with a lot of references!
"Do-It-Yourself" name development, from Namestormers, with a lot of references!
A Naming Dictionary
If you want to name your product, or hire an expert to help, you’ll need to know what phrases like Morpheme and Suggestive Names have to do with name development.
If you want to name your product, or hire an expert to help, you’ll need to know what phrases like Morpheme and Suggestive Names have to do with name development.
Copycat Naming All Part Of The Fight For Attention
Microsoft Office 2000... WordPerfect Office 2000... is there a backfire waiting to happen?
Microsoft Office 2000... WordPerfect Office 2000... is there a backfire waiting to happen?
Copyright Info From the U.S. Government.
For do-it-yourselfers, this site provides an overview of the entire copyright process, and access to the forms and resources to apply for one on your own.
For do-it-yourselfers, this site provides an overview of the entire copyright process, and access to the forms and resources to apply for one on your own.
How Can a Business Plan Help Name Your Company?
If you know exactly whom you’re talking to and what makes your company interesting to them you’re ahead of many potential competitors already.
If you know exactly whom you’re talking to and what makes your company interesting to them you’re ahead of many potential competitors already.
How Much Can You Pay for Great Name?
From $100,000 for Intel’s in-house naming effort for Pentium to $43 Million for Apple Computers name settlement with Apple Records, a good name does not come inexpensively.
From $100,000 for Intel’s in-house naming effort for Pentium to $43 Million for Apple Computers name settlement with Apple Records, a good name does not come inexpensively.
How NOT To Do It
A Hundred Monkeys gives you nine rules to remember NOT to do when creating your brand name.
A Hundred Monkeys gives you nine rules to remember NOT to do when creating your brand name.
Internet Name "Stormer"
Finding names that are available on the Net can be tough. This tool will help search availability in all different domains, as well as suggest some great alternatives you probably haven’t thought of.
Finding names that are available on the Net can be tough. This tool will help search availability in all different domains, as well as suggest some great alternatives you probably haven’t thought of.
Is Someone Hijacking Your Name?
Before you name, you want to ensure you’re not infringing on an existing trademark. And after you name, you want to know if someone’s infringing on you. Sign up for alerts and conduct searches.
Before you name, you want to ensure you’re not infringing on an existing trademark. And after you name, you want to know if someone’s infringing on you. Sign up for alerts and conduct searches.
It's The Name, Stupid!.
Naseem Javed discusses this fiasco in the making.
Naseem Javed discusses this fiasco in the making.
Name That Car
David Menzies of The Financial Post shows why so many cars are saddled with dreadfully lame names.
David Menzies of The Financial Post shows why so many cars are saddled with dreadfully lame names.
Simple Linguistic Analysis: VIAGRA
Richard Hacken demonstrates why "Viagra" works (as a name, that is).
Richard Hacken demonstrates why "Viagra" works (as a name, that is).
Techniques and Styles
NameTrade lists various branding techniques with examples of each.
NameTrade lists various branding techniques with examples of each.
Teensy and Humongous, Inc.
Jim Singer, President of Namebase, shows how the sound of a brand name can make a world of difference in how the brand is perceived, and how successful it will be.
Jim Singer, President of Namebase, shows how the sound of a brand name can make a world of difference in how the brand is perceived, and how successful it will be.
The Seven Secrets of Great Business Names
Your business name is very important. Bill Gallagher shows how a simple change can have a big effect.
Your business name is very important. Bill Gallagher shows how a simple change can have a big effect.
Three Golden Rules of Naming
ABC Namebank International shows three important things to remember
ABC Namebank International shows three important things to remember
What Does “NoVa” Mean in Spanish?
From research company Thomson & Thomson, Connotation Check helps ensure that you’re not coming up with the international equivalent of “Does Not Go” for your product or service.
From research company Thomson & Thomson, Connotation Check helps ensure that you’re not coming up with the international equivalent of “Does Not Go” for your product or service.
What's In A Name?
The National Post reports on a very interesting trend in NHL Team Names.
The National Post reports on a very interesting trend in NHL Team Names.