Direct Marketing

How can you get your direct mail stand out from the junk mail and be a success? Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.

How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively

This success formula written by guest author Brad Dunn will show you how to write an effective direct mail sales letter that will get a response.

Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.

Few marketing disciplines have as many technical and unique phrases as DM. Billed as “The Almost Nearly Definitive Direct Marketing Glossary” this lives up to its billing.

Business Mail 101 offers you a tutorial, basics instructions, and glossary on how to do an effective direct mail campaign. It's brought to you by the United States Postal Service.

Internet and database marketing are closely aligned, both driven by technology and analysis. In fact, “the Internet is the greatest database marketing vehicle ever invented.” Here’s how it works.

The Direct Marketing Association's goal is to help interactive and direct marketers succeed. You will find some great information here.

This is an online magazine published by Direct Marketing Magazine. A great resource, you'll want to bookmark this one.

Key to decent return on any campaign is a clean list. Use this online resource to clean up your list, including merge/purge, change of address updates and more.

After a short registration process, search hundreds of targeted mailings other companies are putting out. You can order them if you want, and learn from what’s working for others.

A database is really just a huge group of names and associated attributes. It can also be a big asset, with real dollar value. Here’s one way to calculate what they’re worth now, and in the future.

We all know the biggest hassel when doing a direct mail campaign are those pesky zip codes. Bookmark this resource and finding those codes will be a breeze.