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Event and Seminar Marketing

Learn how to market your event or seminar effectively.

Ad:Tech New York 2007 in Review
Last week I visited Ad:Tech in New York. This was not my first visit to the interactive mega of trade shows, but I must admit if there was a time where purpose went unrecognized for many of the trade show booths it was this one. Here are five tips that could assist you if you displayed, but were not remembered.

The Secret Weapon Every Savvy Exhibitor Should Use
There is a secret weapon that every trade show exhibitor should use. A weapon that will not only boost your ROI, but will create that most vital of marketing tools. It’s been around since the beginning of time but only now is it realizing its full potential. Learn how to put this weapon in your next exhibit.

Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. Learn how you can use the Internet to arm yourself with the knowledge that youneed to know for your next trade show.

Strong Arm Sales Stop Trade Show Success Cold
Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Are you using strong arm sales tactics at your trade show events? If so it could be stopping your success cold. Find out how in this guest article by The Trade Show Coach Susan Friedman.

Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Booth staff selection is the single most important factor in your exhibiting success. They are your ambassadors, representing your company for the whole world to see. It is impossible to stress enough how crucial your team is to your overall success. Learn thirteen essential questions you have to ask to guarantee booth staff stars.

Rut Busters: Changing Your Trade Show Routine
Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. To be successful, it requires pushing boundaries and changing things up. Unsure of how to do that? In this week's guest article by Susan Friedmann you'll find 5 steps that will help you break out of the trade show rut.

Tradeshows: Sex Sells…Or Does It?
Do you need booth babes to draw attention to your booth at a tradeshow? Tradeshow expert Susan Friedmann doesn't think so. Learn other ways to attract attendees to your exhibit.

Super Sleuths: Using Trade Shows to Investigate Your Competition
Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. Learn how to use trade shows to keep up with – or even better, anticipate -- these changes.

Expecting the Unexpected Can Save Your Tradeshow
Most tradeshow problems can be addressed using your creativity and common sense – but implementing those solutions can be tricky. Guest author Susan Friedman shows you how to expect the unexpected at your tradeshow at make it a success.

Increase Your TradeShow ROI
Shopping for trade show giveaways can be an overwhelming experience. Learn from Tradeshow Coach Susan Freidmann how to make sure you are getting the best ROI at your Tradeshow events.

Exhibiting Wizardry
In the wonderful world of exhibiting we are always looking for a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to? Guest author Susan A. Friedmann shares 13 lessons we as exhibitors can learn from Harry Potter and his creator’s miraculous success.

Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.

Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
Increase the effectieveness of your tradeshow marketing by becoming aware of the top ten common marketing mistakes that are made by exhibitors and how to avoid them.

How to Successfully Market Seminars and Workshops
Learn how to market your seminars or workshops effectively in this book written by seminar marketing pro Jenny Hamby.

Online Event Marketing Strategies
Cliff Allen from ClickZ.com shows you how being associated with an event or a worthwhile cause can help a company reach an appropriate audience with a targeted message.

10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

Did Anybody Show? Seven Tips to Increase Attendance for Short Seminars
It's not uncommon for organizations to miss the mark when it comes to building seminar attendance. Too many dollars and too many hours are wasted on attendance building tactics that just do not work. Mike Schulz and John Doerr give you suggestions on how to increase your seminar attendance in this article at MarketingProfs.com.

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