Last and definitely not least, distributing booklets helps you garner a better ROI on your tradeshow participation Some industries, such as the pharmaceutical industry, are now making a concerted effort to pull back on money spent on excessively expensive and inappropriate giveaways with educational value. A booklet is perfect in these situations because is helps you create better-qualified leads. This in turn leads to larger sales over a longer period of time with well-educated clients. When your company makes one more sale because someone reads the booklet you gave them, the investment of purchasing or creating the booklet pays off handsomely. Buyers are far more likely to make a purchase based upon information they’ve read than upon any number of fancy-printed pens – even if they write with sparkly gel ink!