Many companies fail to think this through. Before you decide to hire booth babes, ask yourself, “How does this strategy reflect the image I want people to have of my company?” Remember, many people view booth babes as an extension of a cheap and tawdry marketing plan. If this clearly and positively mirrors the image you want to project, by all means, have booth babes. However, the other 95% of the marketplace may want to rethink their decision.
There are many, many other creative, appropriate ways to attract attendees to your exhibit. People have come to the trade show looking for new products and ideas, and more importantly, solutions to their problems and challenges. Concentrate on giving them that, and you’ll have more satisfied customers than any booth babe can deliver!
