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A career in marketing can take you in several different directions. Marketing
is comprised of many facets and activities. You will find that there are
many opportunities in marketing, but the common denominator of those opportunities
is the sense of ownership over the product and/or service and the necessity
to understand the customers needs and desires and then be able to translate
those needs in the communication of your marketing strategy. That marketing
communication can be done in several ways that is why a career in marketing
opens several doors as a profession.
In the marketing profession
your job will be to take a "generic" product and/or service and associate
that product or service with a brand name. Marketing can be defined as
being the intermediary function between product development and sales.
Think of it as the storehouse for such things as advertising, public relations,
media planning, sales strategy, and more. It's the marketing professionals
job to create, manage, and enhance brands. This ensures that consumers look
beyond the price and function of a product or service when they are weighing
consumption options. A key part of a career in marketing is to understand
the needs, preferences, and constraints that define the target group of
consumers or the market niche corresponding to the brand. This is done
by market research.
The great thing about
marketing is that it is a function that is needed in every company and
in every industry, so career potential is unlimited. There are career
tracks in marketing that you can follow. You can find many opportunities
in marketing in the following categories:
Let's take a closer
look into each of these categories and find the one that best fits your
personality.
Next page >
Market Research: Exploring Careers
in Marketing > Page 1, 2,
3, 4, 5,
6, 7
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