| Marketing Career Profile: Media Buyer |
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Marketing Job Title: Media Buyer
Job Description: A Media Buyer is responsible for purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. Their mission is to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
Average Salary: Average salary is $41,295. It's reported that more than 50% of Media Buyers earn between $33,713 and $44,238.
Education/Experience Requirements: A Bachelors degree with 2 to 4 years of field experience.
Personality Synopsis: Common traits of a Media Buyer include the ability buy cheap with the most bang. They must possess negotiating skills, work well under pressure, and have fantastic money management skills.
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