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How To Write a Catchy Slogan that Sticks

Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.

How to Calculate Your Conversion Rate

Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.

How To Define Your Brand

A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.

How To Develop a Marketing Strategy in 5 Easy Steps

The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.

How To Write Your Positioning Statement

A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.

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