Your website conversion rate is the number of visitors that come to your site that actually buy something. It's the process of converting a visitor into a buyer. In order to calculate your conversion rate you will need to implement website tracking, so that it collect the data that you will need.
Difficulty: Average
Time Required: 15 Mintues
Here's How:
- Determine whether you will need to calculate for lead conversion or product sales.
- Gather data from your website analytics program.
- Follow the following formulas to determine your website conversion. The formula you select will depend on whether you are measuring conversion on leads or sales collected via your website.
- Lead Generation
Number of Leads Collected / Total Traffic to Site x 100 = Conversion Rate
- Sales
Number of Sales / Number of Visitors x 100 = Conversion Rate
- Lead Generation
