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How to Calculate Your Conversion Rate

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Your website conversion rate is the number of visitors that come to your site that actually buy something. It's the process of converting a visitor into a buyer. In order to calculate your conversion rate you will need to implement website tracking, so that it collect the data that you will need.
Difficulty: Average
Time Required: 15 Mintues

Here's How:

  1. Determine whether you will need to calculate for lead conversion or product sales.
  2. Gather data from your website analytics program.
  3. Follow the following formulas to determine your website conversion. The formula you select will depend on whether you are measuring conversion on leads or sales collected via your website.

    • Lead Generation

      Number of Leads Collected / Total Traffic to Site x 100 = Conversion Rate

    • Sales

      Number of Sales / Number of Visitors x 100 = Conversion Rate

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