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Marketing Glossary

Definitions of common terms used in marketing.

Accordian Insert
Definition of Accordian Insert

Ad Copy
Definition of Ad Copy

Advertising Allowance
Definition of advertising allowance.

Advertising Budget
Definition of Advertising Budget

Advertising Elasticity
Definition of Advertising Elasticity

Advertising Plan
Definition of Advertising Plan

Advertising Research
Definition of Advertising Research

Advertising Speciality
Definition of Advertising Speciality

Advertorial
Definition of Advertorial

Affiliate
Definition of Affiliate

Affiliate Directory
Definition of Affiliate Directory

Affiliate Marketing
Definition of Affiliate Marketing

Affiliate Network
Definition of Affiliate Network

Agency Commission
Definition of Agency Commission

Banner Ad
Definition of Banner Ad

Brand
Definition of Brand

Brand Identity
Definition of Brand Identity

Brand Image
Definition of Brand Image

Brand Manager
Definition of Brand Manager

Business-to-Business Advertising
Definition of Business-to-Business Advertising

Caption
Definition of Caption

Car Card
Definition of Car Card

Card Rate
Definition of Card Rate

Channel Distribution
Definition of Channel Distribution

Circulation
Definition of Circulation

Classified Advertising
Definition of Classified Advertising

Comparative Advertising
Definition of Comparative Advertising

Competition-Oriented Pricing
Definition of Competition-Oriented Pricing

Cooperative Advertising
Definition of Cooperative Advertising

Copyright
Definition of Copyright

Corroborating Signals
Definition of corroborating signals.

Corrective Advertising
Definition of Corrective Advertising

Cost Efficiency
Definition of Cost Efficiency

Cost Per Inquiry
Definition of Cost Per Inquiry

Cost Per Rating Point (CPP)
Definition of Cost Per Rating Point (CPP)

Cost Per Thousand (CPM)
Definition of Cost Per Thousand (CPM)

Counter Advertising
Definition of Counter Advertising

Creative Strategy
Definition of Creative Strategy

Creatives
Definition of Creatives

Crowdsourcing
Definition of Crowdsourcing.

DAGMAR
Definition of DAGMAR

Day-After Recall Test
Definition of Day-After Recall Test

Deceptive Advertising
Definition of Deceptive Advertising

Demographics
Definition of Demographics

Direct Mail
Definition of Direct Mail

Direct Marketing
Definition of Direct Marketing

Direct Response
Definition of Direct Response

Earned Rate
Definition of Earned Rate

Eighty-Twenty Rule
Definition of Eighty-Twenty Rule

End-User
Definition of End-User

Equal Time
Definition of Equal Time

Exposure
Definition of Exposure

Eye Tracking
Definition of Eye Tracking

FCC
Definition of FCC

Fixed-Sum-Per-Unit Method
Definition of Fixed-Sum-Per-Unit Method

Flat Rate
Definition of Flat Rate

Flighting
Definition of Flighting

Focus Group Interview
Definition of Focus Group Interview

Four Ps
Definition of Four Ps

FTC
Definition of FTC

Full Position
Definition of Full Position

Full-Service Agency
Definition of Full-Service Agency

Galvanometer Test
Definition of Galvanometer Test

Generic Brand
Definition of Generic Brand

Google Panda Update
Definition of the algorithim change by Google known as the "farmer update."

Gross Audience
Definition of Gross Audience

Gross Impressions
Definition of Gross Impressions

Gross Rating Points (GRPs)
Definition of Gross Rating Points (GRPs)

Hierarchy-Of-Effects Theory
Definition of Hierarchy-Of-Effects Theory

Holding Power
Definition of Holding Power

Holdover Audience
Definition of Holdover Audience

Horizontal Discount
Definition of Horizontal Discount

Horizontal Publications
Definition of Horizontal Publications

House Agency
Definition of House Agency

Image Advertising
Definition of Image Advertising

In-Pack Premium
Definition of In-Pack Premium

Industrial Advertising
Definition of Industrial Advertising

Infomercial
Definition of Infomercial

Integrated Marketing Communication (IMC)
Definition of Integrated Marketing Communication (IMC)

Jingle
Definition of Jingle

Jumble Display
Definition of Jumble Display

Keeper
Definition of Keeper

Key Success Factors
Definition of Key Success Factors

Leave-Behind
Definition of Leave-Behind

Lifestyle Segmentation
Definition of Lifestyle Segmentation

List Broker
Definition of List Broker

Local Marketing
Definition of Local Marketing.

Loss Leader
Definition of Loss Leader

Loyalty Index
Definition of Loyalty Index

Macromarketing
Definition of Macromarketing

Marginal Analysis
Definition of Marginal Analysis

Market Profile
Definition of Market Profile

Market Segmentation
Definition of Market Segmentation

Market Share
Definition of Market Share

Marketing Firm
Definition of Marketing Firm

Marketing Glossary at About
Definitions of common terms used in marketing.

Marketing Mix
Definition of Marketing Mix

Personal Branding
Definition of Personal Branding.

Marketing Research
Definition of Marketing Research

Marketing Terms and Definitions
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.

Materiality
Definition of Materiality

Media Strategy
Definition of Media Strategy

Motivation Research
Definition of Motivation Research

NAD
Definition of NAD

Narrowcasting
Definition of Narrowcasting

National Brand
Definition of National Brand

Net Unduplicated Audience
Definition of Net Unduplicated Audience

Nominal Scale
Definition of Nominal Scale

Nonprofit Marketing
Definition of Nonprofit Marketing

Norms
Definition of Norms

Objectives
Definition of Objectives

Observation
Definition of Observation

On-pack (On-pack Premium)
Definition of On-pack (On-pack Premium)

Parity Products
Definition of Parity Products

Patronage Motives
Definition of Patronage Motives

Payment Threshold
Definition of Payment Threshold

Penetrated Market
Definition of Penetrated Market

Per Inquiry
Definition of Per Inquiry

Perceived Risk
Definition of Perceived Risk

Percent-of-Sales Method
Definition of Percent-of-Sales Method

Persuasion Process
Definition of Persuasion Process

Potential Market
Definition of Potential Market

PPC
Definition of PPC

Product Differentiation
Definition of Product Differentiation

Product Life Cycle
Definition of Product Life Cycle

Product Positioning
Definition of Product Positioning

Promotion
Definition of Promotion

Propaganda
Definition of Propaganda

Promotional Mix
Definition of Promotional Mix

Psychographics
Definition of Psychographics

Psychological Segmentation
Definition of Psychological Segmentation

Publicity
Definition of Publicity

Pupilometrics
Definition of Pupilometrics

Qualitative Research
Definition of Qualitative Research

Quality Control
Definition of Quality Control

Quantitative Research
Definition of Quantitative Research

Questionnaire
Definition of Questionnaire

Range
Definition of Range

Rate Card
Definition of Rate Card

Reach
Definition of Reach

Reference Group
Definition of Reference Group

Referral Premium
Definition of Referral Premium

Rhetoric
Definition of Rhetoric

Search Engine Spam
Definition of search engine spam.

Selling Orientation
Definition of Selling Orientation

SEO
Definition of SEO

ROAS
Definition of ROAS

Selling Orientation
Definition of Selling Orientation

Social Signals
Definition of social signals.

Strategic Market Planning
Definition of Strategic Market Planning

Subliminal Perception
Definition of Subliminal Perception

Tag Line
Definition of Tag Line

Target Audience
Definition of Target Audience

Target Market
Definition of Target Market

Target Market Identification
Definition of Target Market Identification

Unique Selling Proposition
Definition of Unique Selling Proposition

Values and Lifestyles (VALS) Research
Definition of Values and Lifestyles (VALS) Research

Vehicle
Definition of Vehicle

Vertical Publications
Definition of Vertical Publications

Vision
Definition of Vision

Wear Out
Definition of Wear Out

Word of Mouth Advertising
Definition of Word of Mouth Advertising

Word Painting
Definition of Word Painting

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