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Marketing GlossaryDefinitions of common terms used in marketing.
Marketing Terms and Definitions
Marketing terms definitions and glossary. Learn the lingo of marketing professionals. Word Painting
Definition of Word Painting Wear Out
Definition of Wear Out Word of Mouth Advertising
Definition of Word of Mouth Advertising Vision
Definition of Vision Vertical Publications
Definition of Vertical Publications Vehicle
Definition of Vehicle Values and Lifestyles (VALS) Research
Definition of Values and Lifestyles (VALS) Research Unique Selling Proposition
Definition of Unique Selling Proposition Target Market Identification
Definition of Target Market Identification Target Market
Definition of Target Market Target Audience
Definition of Target Audience Tag Line
Definition of Tag Line Subliminal Perception
Definition of Subliminal Perception Strategic Market Planning
Definition of Strategic Market Planning Selling Orientation
Definition of Selling Orientation Selling Orientation
Definition of Selling Orientation Referral Premium
Definition of Referral Premium Reference Group
Definition of Reference Group Reach
Definition of Reach Rate Card
Definition of Rate Card Range
Definition of Range Questionnaire
Definition of Questionnaire Quality Control
Definition of Quality Control Quantitative Research
Definition of Quantitative Research Qualitative Research
Definition of Qualitative Research Psychological Segmentation
Definition of Psychological Segmentation Pupilometrics
Definition of Pupilometrics Publicity
Definition of Publicity Psychographics
Definition of Psychographics Promotional Mix
Definition of Promotional Mix Promotion
Definition of Promotion Product Positioning
Definition of Product Positioning Product Life Cycle
Definition of Product Life Cycle Product Differentiation
Definition of Product Differentiation Potential Market
Definition of Potential Market Persuasion Process
Definition of Persuasion Process Perceived Risk
Definition of Perceived Risk Percent-of-Sales Method
Definition of Percent-of-Sales Method Per Inquiry
Definition of Per Inquiry Penetrated Market
Definition of Penetrated Market Patronage Motives
Definition of Patronage Motives Payment Threshold
Definition of Payment Threshold Parity Products
Definition of Parity Products On-pack (On-pack Premium)
Definition of On-pack (On-pack Premium) Observation
Definition of Observation Objectives
Definition of Objectives Norms
Definition of Norms Nonprofit Marketing
Definition of Nonprofit Marketing Nominal Scale
Definition of Nominal Scale Net Unduplicated Audience
Definition of Net Unduplicated Audience National Brand
Definition of National Brand Narrowcasting
Definition of Narrowcasting NAD
Definition of NAD Motivation Research
Definition of Motivation Research Media Strategy
Definition of Media Strategy Materiality
Definition of Materiality Marketing Research
Definition of Marketing Research Marketing Mix
Definition of Marketing Mix Marketing Firm
Definition of Marketing Firm Market Share
Definition of Market Share Market Segmentation
Definition of Market Segmentation Market Profile
Definition of Market Profile Marginal Analysis
Definition of Marginal Analysis Macromarketing
Definition of Macromarketing Loyalty Index
Definition of Loyalty Index Loss Leader
Definition of Loss Leader List Broker
Definition of List Broker Lifestyle Segmentation
Definition of Lifestyle Segmentation Leave-Behind
Definition of Leave-Behind Key Success Factors
Definition of Key Success Factors Keeper
Definition of Keeper Jumble Display
Definition of Jumble Display Jingle
Definition of Jingle Integrated Marketing Communication (IMC)
Definition of Integrated Marketing Communication (IMC) Infomercial
Definition of Infomercial Industrial Advertising
Definition of Industrial Advertising In-Pack Premium
Definition of In-Pack Premium Image Advertising
Definition of Image Advertising House Agency
Definition of House Agency Horizontal Publications
Definition of Horizontal Publications Horizontal Discount
Definition of Horizontal Discount Holdover Audience
Definition of Holdover Audience Holding Power
Definition of Holding Power Hierarchy-Of-Effects Theory
Definition of Hierarchy-Of-Effects Theory Gross Rating Points (GRPs)
Definition of Gross Rating Points (GRPs) Gross Impressions
Definition of Gross Impressions Gross Audience
Definition of Gross Audience Generic Brand
Definition of Generic Brand Galvanometer Test
Definition of Galvanometer Test Full-Service Agency
Definition of Full-Service Agency Full Position
Definition of Full Position Four Ps
Definition of Four Ps Focus Group Interview
Definition of Focus Group Interview Flighting
Definition of Flighting Flat Rate
Definition of Flat Rate Fixed-Sum-Per-Unit Method
Definition of Fixed-Sum-Per-Unit Method FTC
Definition of FTC FCC
Definition of FCC Eye Tracking
Definition of Eye Tracking Exposure
Definition of Exposure Eighty-Twenty Rule
Definition of Eighty-Twenty Rule Equal Time
Definition of Equal Time End-User
Definition of End-User Earned Rate
Definition of Earned Rate Direct Response
Definition of Direct Response Direct Marketing
Definition of Direct Marketing Direct Mail
Definition of Direct Mail Demographics
Definition of Demographics Deceptive Advertising
Definition of Deceptive Advertising Day-After Recall Test
Definition of Day-After Recall Test DAGMAR
Definition of DAGMAR Creatives
Definition of Creatives Creative Strategy
Definition of Creative Strategy Counter Advertising
Definition of Counter Advertising Cost Per Thousand (CPM)
Definition of Cost Per Thousand (CPM) Cost Per Rating Point (CPP)
Definition of Cost Per Rating Point (CPP) Cost Per Inquiry
Definition of Cost Per Inquiry Cost Efficiency
Definition of Cost Efficiency Corrective Advertising
Definition of Corrective Advertising Copyright
Definition of Copyright Cooperative Advertising
Definition of Cooperative Advertising Competition-Oriented Pricing
Definition of Competition-Oriented Pricing Comparative Advertising
Definition of Comparative Advertising Classified Advertising
Definition of Classified Advertising Circulation
Definition of Circulation Channel Distribution
Definition of Channel Distribution Card Rate
Definition of Card Rate Car Card
Definition of Car Card Caption
Definition of Caption Business-to-Business Advertising
Definition of Business-to-Business Advertising Brand Manager
Definition of Brand Manager Brand Image
Definition of Brand Image Brand Identity
Definition of Brand Identity Brand
Definition of Brand Banner Ad
Definition of Banner Ad Affiliate Network
Definition of Affiliate Network Affiliate Directory
Definition of Affiliate Directory Affiliate Marketing
Definition of Affiliate Marketing Affiliate
Definition of Affiliate Agency Commission
Definition of Agency Commission Advertorial
Definition of Advertorial Advertising Speciality
Definition of Advertising Speciality Advertising Research
Definition of Advertising Research Advertising Plan
Definition of Advertising Plan Advertising Elasticity
Definition of Advertising Elasticity Advertising Budget
Definition of Advertising Budget Advertising Allowance
Definition of advertising allowance. Ad Copy
Definition of Ad Copy Accordian Insert
Definition of Accordian Insert Marketing Glossary at About
Definitions of common terms used in marketing. |
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