Marketing Glossary

Definition of Accordian Insert

Definition of Ad Copy

Definition of advertising allowance.

Definition of Advertising Budget

Definition of Advertising Elasticity

Definition of Advertising Plan

Definition of Advertising Research

Definition of Advertising Speciality

Definition of Advertorial

Definition of Affiliate

Definition of Affiliate Directory

Definition of Affiliate Marketing

Definition of Affiliate Network

Definition of Agency Commission

Definition of Banner Ad

Definition of Brand

Definition of Brand Identity

Definition of Brand Image

Definition of Brand Manager

Definition of Business-to-Business Advertising

Definition of Caption

Definition of Car Card

Definition of Card Rate

Definition of Channel Distribution

Definition of Circulation

Definition of Classified Advertising

Definition of Comparative Advertising

Definition of Competition-Oriented Pricing

Definition of Cooperative Advertising

Definition of Copyright

Definition of corroborating signals.

Definition of Corrective Advertising

Definition of Cost Efficiency

Definition of Cost Per Inquiry

Definition of Cost Per Rating Point (CPP)

Definition of Cost Per Thousand (CPM)

Definition of Counter Advertising

Definition of Creative Strategy

Definition of Creatives

Definition of Crowdsourcing.

Definition of DAGMAR

Definition of Day-After Recall Test

Definition of Deceptive Advertising

Definition of Demographics

Definition of Direct Mail

Definition of Direct Marketing

Definition of Direct Response

Definition of Earned Rate

Definition of Eighty-Twenty Rule

Definition of End-User

Definition of Equal Time

Definition of Exposure

Definition of Eye Tracking

Definition of FCC

Definition of Fixed-Sum-Per-Unit Method

Definition of Flat Rate

Definition of Flighting

Definition of Focus Group Interview

Definition of Four Ps

Definition of FTC

Definition of Full Position

Definition of Full-Service Agency

Definition of Galvanometer Test

Definition of Generic Brand

Definition of the algorithim change by Google known as the "farmer update."

Definition of Gross Audience

Definition of Gross Impressions

Definition of Gross Rating Points (GRPs)

Definition of Hierarchy-Of-Effects Theory

Definition of Holding Power

Definition of Holdover Audience

Definition of Horizontal Discount

Definition of Horizontal Publications

Definition of House Agency

Definition of Image Advertising

Definition of In-Pack Premium

Definition of Industrial Advertising

Definition of Infomercial

Definition of Integrated Marketing Communication (IMC)

Definition of Jingle

Definition of Jumble Display

Definition of Keeper

Definition of Key Success Factors

Definition of Leave-Behind

Definition of Lifestyle Segmentation

Definition of List Broker

Definition of Loss Leader

Definition of Loyalty Index

Definition of Macromarketing

Definition of Marginal Analysis

Definition of Market Profile

Definition of Market Segmentation

Definition of Market Share

Definition of Marketing Firm

Definitions of common terms used in marketing.

Definition of Marketing Mix

Definition of Personal Branding.

Definition of Marketing Research

Marketing terms definitions and glossary. Learn the lingo of marketing professionals.

Definition of Materiality

Definition of Media Strategy

Definition of Motivation Research

Definition of NAD

Definition of Narrowcasting

Definition of National Brand

Definition of Net Unduplicated Audience

Definition of Nominal Scale

Definition of Nonprofit Marketing

Definition of Norms

Definition of Objectives

Definition of Observation

Definition of On-pack (On-pack Premium)

Definition of Parity Products

Definition of Patronage Motives

Definition of Payment Threshold

Definition of Penetrated Market

Definition of Per Inquiry

Definition of Perceived Risk

Definition of Percent-of-Sales Method

Definition of Persuasion Process

Definition of Potential Market

Definition of PPC

Definition of Product Differentiation

Definition of Product Life Cycle

Definition of Product Positioning

Definition of Promotion

Definition of Propaganda

Definition of Promotional Mix

Definition of Psychographics

Definition of Psychological Segmentation

Definition of Publicity

Definition of Pupilometrics

Definition of Qualitative Research

Definition of Quality Control

Definition of Quantitative Research

Definition of Questionnaire

Definition of Range

Definition of Rate Card

Definition of Reach

Definition of Reference Group

Definition of Referral Premium

Definition of Rhetoric

Definition of search engine spam.

Definition of Selling Orientation

Definition of SEO

Definition of ROAS

Definition of Selling Orientation

Definition of social signals.

Definition of Strategic Market Planning

Definition of Subliminal Perception

Definition of Tag Line

Definition of Target Audience

Definition of Target Market

Definition of Target Market Identification

Definition of Unique Selling Proposition

Definition of Values and Lifestyles (VALS) Research

Definition of Vehicle

Definition of Vertical Publications

Definition of Vision

Definition of Wear Out

Definition of Word of Mouth Advertising

Definition of Word Painting