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Marketing Glossary
Definitions of common terms used in marketing.
Accordian Insert
Definition of Accordian Insert
Ad Copy
Definition of Ad Copy
Advertising Allowance
Definition of advertising allowance.
Advertising Budget
Definition of Advertising Budget
Advertising Elasticity
Definition of Advertising Elasticity
Advertising Plan
Definition of Advertising Plan
Advertising Research
Definition of Advertising Research
Advertising Speciality
Definition of Advertising Speciality
Advertorial
Definition of Advertorial
Affiliate
Definition of Affiliate
Affiliate Directory
Definition of Affiliate Directory
Affiliate Marketing
Definition of Affiliate Marketing
Affiliate Network
Definition of Affiliate Network
Agency Commission
Definition of Agency Commission
Banner Ad
Definition of Banner Ad
Brand
Definition of Brand
Brand Identity
Definition of Brand Identity
Brand Image
Definition of Brand Image
Brand Manager
Definition of Brand Manager
Business-to-Business Advertising
Definition of Business-to-Business Advertising
Caption
Definition of Caption
Car Card
Definition of Car Card
Card Rate
Definition of Card Rate
Channel Distribution
Definition of Channel Distribution
Circulation
Definition of Circulation
Classified Advertising
Definition of Classified Advertising
Comparative Advertising
Definition of Comparative Advertising
Competition-Oriented Pricing
Definition of Competition-Oriented Pricing
Cooperative Advertising
Definition of Cooperative Advertising
Copyright
Definition of Copyright
Corroborating Signals
Definition of corroborating signals.
Corrective Advertising
Definition of Corrective Advertising
Cost Efficiency
Definition of Cost Efficiency
Cost Per Inquiry
Definition of Cost Per Inquiry
Cost Per Rating Point (CPP)
Definition of Cost Per Rating Point (CPP)
Cost Per Thousand (CPM)
Definition of Cost Per Thousand (CPM)
Counter Advertising
Definition of Counter Advertising
Creative Strategy
Definition of Creative Strategy
Creatives
Definition of Creatives
Crowdsourcing
Definition of Crowdsourcing.
DAGMAR
Definition of DAGMAR
Day-After Recall Test
Definition of Day-After Recall Test
Deceptive Advertising
Definition of Deceptive Advertising
Demographics
Definition of Demographics
Direct Mail
Definition of Direct Mail
Direct Marketing
Definition of Direct Marketing
Direct Response
Definition of Direct Response
Earned Rate
Definition of Earned Rate
Eighty-Twenty Rule
Definition of Eighty-Twenty Rule
End-User
Definition of End-User
Equal Time
Definition of Equal Time
Exposure
Definition of Exposure
Eye Tracking
Definition of Eye Tracking
FCC
Definition of FCC
Fixed-Sum-Per-Unit Method
Definition of Fixed-Sum-Per-Unit Method
Flat Rate
Definition of Flat Rate
Flighting
Definition of Flighting
Focus Group Interview
Definition of Focus Group Interview
Four Ps
Definition of Four Ps
FTC
Definition of FTC
Full Position
Definition of Full Position
Full-Service Agency
Definition of Full-Service Agency
Galvanometer Test
Definition of Galvanometer Test
Generic Brand
Definition of Generic Brand
Google Panda Update
Definition of the algorithim change by Google known as the "farmer update."
Gross Audience
Definition of Gross Audience
Gross Impressions
Definition of Gross Impressions
Gross Rating Points (GRPs)
Definition of Gross Rating Points (GRPs)
Hierarchy-Of-Effects Theory
Definition of Hierarchy-Of-Effects Theory
Holding Power
Definition of Holding Power
Holdover Audience
Definition of Holdover Audience
Horizontal Discount
Definition of Horizontal Discount
Horizontal Publications
Definition of Horizontal Publications
House Agency
Definition of House Agency
Image Advertising
Definition of Image Advertising
In-Pack Premium
Definition of In-Pack Premium
Industrial Advertising
Definition of Industrial Advertising
Infomercial
Definition of Infomercial
Integrated Marketing Communication (IMC)
Definition of Integrated Marketing Communication (IMC)
Jingle
Definition of Jingle
Jumble Display
Definition of Jumble Display
Keeper
Definition of Keeper
Key Success Factors
Definition of Key Success Factors
Leave-Behind
Definition of Leave-Behind
Lifestyle Segmentation
Definition of Lifestyle Segmentation
List Broker
Definition of List Broker
Loss Leader
Definition of Loss Leader
Loyalty Index
Definition of Loyalty Index
Macromarketing
Definition of Macromarketing
Marginal Analysis
Definition of Marginal Analysis
Market Profile
Definition of Market Profile
Market Segmentation
Definition of Market Segmentation
Market Share
Definition of Market Share
Marketing Firm
Definition of Marketing Firm
Marketing Glossary at About
Definitions of common terms used in marketing.
Marketing Mix
Definition of Marketing Mix
Personal Branding
Definition of Personal Branding.
Marketing Research
Definition of Marketing Research
Marketing Terms and Definitions
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Materiality
Definition of Materiality
Media Strategy
Definition of Media Strategy
Motivation Research
Definition of Motivation Research
NAD
Definition of NAD
Narrowcasting
Definition of Narrowcasting
National Brand
Definition of National Brand
Net Unduplicated Audience
Definition of Net Unduplicated Audience
Nominal Scale
Definition of Nominal Scale
Nonprofit Marketing
Definition of Nonprofit Marketing
Norms
Definition of Norms
Objectives
Definition of Objectives
Observation
Definition of Observation
On-pack (On-pack Premium)
Definition of On-pack (On-pack Premium)
Parity Products
Definition of Parity Products
Patronage Motives
Definition of Patronage Motives
Payment Threshold
Definition of Payment Threshold
Penetrated Market
Definition of Penetrated Market
Per Inquiry
Definition of Per Inquiry
Perceived Risk
Definition of Perceived Risk
Percent-of-Sales Method
Definition of Percent-of-Sales Method
Persuasion Process
Definition of Persuasion Process
Potential Market
Definition of Potential Market
PPC
Definition of PPC
Product Differentiation
Definition of Product Differentiation
Product Life Cycle
Definition of Product Life Cycle
Product Positioning
Definition of Product Positioning
Promotion
Definition of Promotion
Propaganda
Definition of Propaganda
Promotional Mix
Definition of Promotional Mix
Psychographics
Definition of Psychographics
Psychological Segmentation
Definition of Psychological Segmentation
Publicity
Definition of Publicity
Pupilometrics
Definition of Pupilometrics
Qualitative Research
Definition of Qualitative Research
Quality Control
Definition of Quality Control
Quantitative Research
Definition of Quantitative Research
Questionnaire
Definition of Questionnaire
Range
Definition of Range
Rate Card
Definition of Rate Card
Reach
Definition of Reach
Reference Group
Definition of Reference Group
Referral Premium
Definition of Referral Premium
Rhetoric
Definition of Rhetoric
Search Engine Spam
Definition of search engine spam.
Selling Orientation
Definition of Selling Orientation
SEO
Definition of SEO
ROAS
Definition of ROAS
Selling Orientation
Definition of Selling Orientation
Social Signals
Definition of social signals.
Strategic Market Planning
Definition of Strategic Market Planning
Subliminal Perception
Definition of Subliminal Perception
Tag Line
Definition of Tag Line
Target Audience
Definition of Target Audience
Target Market
Definition of Target Market
Target Market Identification
Definition of Target Market Identification
Unique Selling Proposition
Definition of Unique Selling Proposition
Values and Lifestyles (VALS) Research
Definition of Values and Lifestyles (VALS) Research
Vehicle
Definition of Vehicle
Vertical Publications
Definition of Vertical Publications
Vision
Definition of Vision
Wear Out
Definition of Wear Out
Word of Mouth Advertising
Definition of Word of Mouth Advertising
Word Painting
Definition of Word Painting
