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"Advertising Plan"

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Definition: An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.

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Advertising Info \| News & Events \| Work at About \| SiteMap \| Reprints \| Help	Our Story \| Be a Guide
User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.

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