You are here:About>Business & Finance>Marketing> Marketing Tools and Help> Marketing Glossary> Brand - Definition of Brand
About.comMarketing
Newsletters & RSSEmail to a friendSubmit to Digg

"Brand"

From Laura Lake,
Your Guide to Marketing.
FREE Newsletter. Sign Up Now!
Definition: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.
 All Topics | Email Article | | |
Advertising Info | News & Events | Work at About | SiteMap | Reprints | HelpOur Story | Be a Guide
User Agreement | Ethics Policy | Patent Info. | Privacy Policy©2008 About, Inc., A part of The New York Times Company. All rights reserved.