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"Counter Advertising"

From Laura Lake,
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Definition: Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party's advertising.

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User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.

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