Definition: A general marketing term used for the material used to generate leads and sell advertising developed and designed by art directors and/or copywriters in an ad agency.
Creatives
By Laura Lake, About.com
Explore Marketing
Must Reads
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- Marketing Associations
About.com Special Features
Start your new business on the right foot with these helpful tips. More >
Easy steps to take control of your credit card debt. More >
©2009 About.com, a part of The New York Times Company.
All rights reserved.