1. Home
  2. Business & Finance
  3. Marketing

Creatives

By Laura Lake, About.com

Definition: A general marketing term used for the material used to generate leads and sell advertising developed and designed by art directors and/or copywriters in an ad agency.
Explore Marketing
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Marketing
  4. Marketing Tools and Help
  5. Marketing Glossary
  6. Creatives - Definition of Creatives>

©2009 About.com, a part of The New York Times Company.

All rights reserved.