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"DAGMAR"

From Laura Lake,
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Definition: A process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met. It stands for Defining Advertising Goals for Measured Advertising Results.

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Advertising Info \| News & Events \| Work at About \| SiteMap \| Reprints \| Help	Our Story \| Be a Guide
User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.

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