Definition: A process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met. It stands for Defining Advertising Goals for Measured Advertising Results.
DAGMAR
By Laura Lake, About.com Guide
See More About:
Marketing Glossary
Related Searches ad campaign
Explore Marketing
Must Reads
- Breaking Into a Marketing Career
- First Steps to Marketing a Business
- Social Media Marketing 7 Day Course
- Mobile Marketing for the Small Business
- Marketing Glossary
Most Popular
See More About:
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Public Relations
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- About.com
- Business & Finance
- Marketing
- Marketing Tools and Help
- Marketing Glossary
- DAGMAR - Definition of DAGMAR
©2012 About.com. All rights reserved.
A part of The New York Times Company.