You are here:About>Business & Finance>Marketing> Marketing Tools and Help> Marketing Glossary> Deceptive Advertising - Definition of Deceptive Advertising
About.comMarketing
Newsletters & RSSEmail to a friendSubmit to Digg

"Deceptive Advertising"

From Laura Lake,
Your Guide to Marketing.
FREE Newsletter. Sign Up Now!
Definition: The FTC defines this as being a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances. To be regulated, however, a deceptive claim must also be material.
Financial Planning

Personal Finance BasicsGuide to Financial SuccessCreating a BudgetHow to Save MoneyFinding a Financial Planner

 All Topics | Email Article | | |
Advertising Info | News & Events | Work at About | SiteMap | Reprints | HelpOur Story | Be a Guide
User Agreement | Ethics Policy | Patent Info. | Privacy Policy©2008 About, Inc., A part of The New York Times Company. All rights reserved.