You are here:	About>Business & Finance>Marketing> Marketing Tools and Help> Marketing Glossary> Direct Marketing - Definition of Direct Marketing

About.com

Newsletters & RSS Email to a friend Submit to Digg

Most Popular

What is Branding and How Im...Marketing Glossary Marketing Mix Marketing vs. Advertising Developing Your Brand Strategy

"Direct Marketing"

From Laura Lake,
Your Guide to Marketing.
FREE Newsletter. Sign Up Now!

Definition: Sending a promotional message directly to consumers, rather than via a mass medium. Includes methods such as Direct Mail and Telemarketing.

Related Articles

Dry Embossing - How to Emboss Heat Embossing - How to Emboss Direct Marketing Business Review | Direct Marketers Fee...Direct Marketing for Franchises - Franchisee Direct Mar...Why does the Direct Marketing Association oppose the Do...

Financial Planning

Personal Finance Basics Guide to Financial Success Creating a Budget How to Save Money Finding a Financial Planner

What's Hot

Corrective Advertising Marketing Career Profile : Market Resear...Product Manager Account Coordinator Marketing During a Recession

All Topics | Email Article | |

|

Advertising Info \| News & Events \| Work at About \| SiteMap \| Reprints \| Help	Our Story \| Be a Guide
User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.