Definition: A research method that brings together a small group of consumers to discuss the product or advertising, under the guidance of a trained interviewer.
Focus Group Interview
By Laura Lake, About.com
Explore Marketing
Must Reads
By Category
About.com Special Features
Building Your Small Business
Get the best tips on starting up and staying competitive. More >
Best Moves in a Bad Economy
Stay on top in this tough economy with our smart, easy-to-follow financial tips. More >
©2009 About.com, a part of The New York Times Company.
All rights reserved.