1. Money

Discuss in my forum

Integrated Marketing Communication (IMC)


Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
Related Video
Brian Price, executive director of marketing
Jameson Hsu on Online Gaming and Advertising
  1. About.com
  2. Money
  3. Marketing
  4. Marketing Tools and Help
  5. Marketing Glossary
  6. Integrated Marketing Communication (IMC) - Definition of Integrated Marketing Communication (IMC)

©2014 About.com. All rights reserved.