Definition: A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise.
Loss Leader
By Laura Lake, About.com
Explore Marketing
Must Reads
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- Marketing Associations
About.com Special Features
Start your new business on the right foot with these helpful tips. More >
Easy steps to take control of your credit card debt. More >
©2009 About.com, a part of The New York Times Company.
All rights reserved.