Definition: To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
Market Segmentation
By Laura Lake, About.com Guide
Top Related Searches subgroup
Explore Marketing
Must Reads
- Breaking Into a Marketing Career
- First Steps to Marketing a Business
- Social Media Marketing 7 Day Course
- Mobile Marketing for the Small Business
- Marketing Glossary
Most Popular
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Public Relations
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- About.com
- Money
- Marketing
- Marketing Tools and Help
- Marketing Glossary
- Market Segmentation - Definition of Market Segmentation