Definition: Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions.
Promotional Mix
By Laura Lake, About.com
Explore Marketing
Must Reads
By Category
About.com Special Features
Make Meals Easy
An easy way to put delicious meals together.Build Your Business
Get tips on starting up and staying competitive.Love Your Living Space
Achieve your dream home with advice from the pros.Financial Planning
Stay on top with our smart financial tips.
©2009 About.com, a part of The New York Times Company.
All rights reserved.