Definition: All forms of communication other than advertising that call attention to products and services by adding extra values toward the purchase. Includes temporary discounts, allowances, premium offers, coupons, contests, sweepstakes, etc.
Promotion
By Laura Lake, About.com Guide
See More About:
Related Articles
Explore Marketing
Must Reads
- Breaking Into a Marketing Career
- First Steps to Marketing a Business
- Social Media Marketing 7 Day Course
- Mobile Marketing for the Small Business
- Marketing Glossary
Most Popular
See More About:
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Public Relations
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- About.com
- Business & Finance
- Marketing
- Marketing Tools and Help
- Marketing Glossary
- Promotion - Definition of Promotion
©2012 About.com. All rights reserved.
A part of The New York Times Company.