Definition: A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics.
Values and Lifestyles (VALS) Research
By Laura Lake, About.com Guide
See More About:
Explore Marketing
Must Reads
- Breaking Into a Marketing Career
- First Steps to Marketing a Business
- Social Media Marketing 7 Day Course
- Mobile Marketing for the Small Business
- Marketing Glossary
Most Popular
See More About:
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Public Relations
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
- About.com
- Business & Finance
- Marketing
- Marketing Tools and Help
- Marketing Glossary
- Values and Lifestyles (VALS) Research - Definition of Values and Lifestyles (VALS) Research
©2012 About.com. All rights reserved.
A part of The New York Times Company.