- Advertising (1)
- Direct Marketing (14)
- Guerrilla Marketing (5)
- Positioning (3)
- Relationship Marketing (23)
- Viral Marketing (12)
Marketing Strategies You Will Need in 2013
We are entering the third year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new year with success. Learn what marketing methods that you will need to pay attention to and...
Marketing Methods and Trends - What's New for 2012?
We are entering the second year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new year with success. Learn what marketing methods that you will need to pay attention to and...
What is Inbound Marketing?
What is Inbound Marketing? This phrase seems to have stirred some buzz within the marketing community, but several are still unclear of what is meant when someone says "inbound marketing." Learn what inbound marketing is, what advantages it brings to marketing teams, and how to know whether or not you should hire an inbound marketing agency.
Does Your Marketing Agency Make the Grade?
With all of the other aspects of business under your umbrella, sometimes you do not have the manpower or the expertise to take on all of your marketing responsibilities as well. Many successful businesses have taken to outsourcing their marketing tasks, but what should you look for in an outsourced company and if you have a marketing agency how...
Top 5 Reasons Customers Don't Buy From You
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against...
3 Easy Steps to SMS Marketing
SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. Learn how you can get started with SMS marketing in 3 easy steps.
Word of Mouth vs. Viral Marketing: What's the Difference?
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns.
Five Tips to Generate Word of Mouth Marketing
We all know that economic times are tough. I always suggest that businesses don't pull their marketing budget. Not all business listen, unfortunately. That's why I want to share with you a few tips that will help you generated word of mouth marketing for your business. Word-of-Mouth marketing is the most difficult to measure, but it's also the most cost effective, because it costs you nothing. …
How Much Should I Spend on Marketing?
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Rebate Marketing Program: Can It Work for Your Company?
Rebate marketing programs have existed for years, but is it a campaign that you should consider? There are key components that can make a rebate program successful, but they are not for everyone. Learn how to determine whether a rebate program is right for your products and how to plan it so that it carries a marketing benefit to your company.
Lead Generation: A Dying or Thriving Business?
What is the future of lead generation? Is it dying as some suggest? Learn how I think the future of lead generation will change as well as why I think it's one of the most viable marketing methods that is used online.
Wanted: 100 Referral Partners
The process of building sufficient word of mouth to produce the number of clients you need can seem daunting. C.J. Hayden shows you how to begin building your network in three easy steps.
5 Tips to Creating an Effective Blog
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Marketing Predictions for 2010
It's the beginning of a new decade and with that beginning comes time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new decade with success. Learn what marketing methods are on their way out and being left in the old decade and gain an understanding of the new methods of marketing you wil…
Methods to Tracking Offline Marketing Efforts
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Mobile Marketing - Getting a Grasp on the Basics
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your…
Demand Generation 101
What is demand generation? Demand generation is about building and nurturing key prospects and customer relationships for an extended duration. Programs within demand generation consist of touch points that are touching the consumer throughout the conversion process and sales cycle. Learn how to create your own demand generation strategy.