Articles Index

Top 5 Reasons Customers Don't Buy From You
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.

Word of Mouth vs. Viral Marketing: What's the Difference?
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns.

Rebate Marketing Program: Can It Work for Your Company?
Rebate marketing programs have existed for years, but is it a campaign that you should consider? There are key components that can make a rebate program successful, but they are not for everyone. Learn how to determine whether a rebate program is right for your products and how to plan it so that it carries a marketing benefit to your company.

Lead Generation: A Dying or Thriving Business?
What does the future hold for lead generation? Is it dying has some suggest? Learn how I think the future of lead generation will change as well as why I think it's one of the most viable marketing methods that is used online.

Wanted: 100 Referral Partners
You already know that the best way for any self-employed professional to get clients is by referral.The process of building sufficient word of mouth buzz to produce the number of clients you need can seem daunting. C.J. Hayden shows you how to begin building your network in three easy steps.