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Develop Your Value Proposition


Value Proposition
Getty Images / Reggie Casagrande

It's important when developing your value proposition that it be clear and concise. Your value proposition is the promise that you give to a customer that assure them that you will deliver value to them.  

To create an effective value proposition, it's best to start by brainstorming and focusing on what needs your target demographic group have in common. This can be done by market research. What do they all want that your business can provide? What is important to them?

Once you've found the common denominating need you can determine what it is that they are in search of and develop your value proposition around that need.

Keep in mind that your the purpose of your value proposition is to identify and satisfy an unmet need that your target market possesses.

Why is the development of your value proposition important?

The answer to that question is easy. Your value proposition can equip you with the following benefits to your business:

Here is an example of one of the best value proposition that belongs to a sales consultant:

Our clients grow their business, large or small, typically by a minimum of 30-50% over the previous year. They accomplish this without working 80 hour weeks and sacrificing their personal lives.

Now, that value proposition has power and gets your attention to what to know more. Developing your value proposition can be easy when you follow the steps above. If you still need help feel free to join me in the marketing forum.

  • Create a strong differential between you and your competitors
  • Increase not only the quantity but the quality of prospective leads
  • Gain market share in your targeted segments
  • Assist you in enhancing tools that will help you close more business
  • Improve your operation efficiency


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