Marketing Publications and Magazines
You’ll find hundreds of marketing related publications online, on the library bookshelf and at your newsstand. Save time by starting with this hand-picked list to quickly find some of the best.
American Demographics
American Demographic watches and projects consumer trends and behavior patterns and their effect on business. This great resource helps businesses locate prime prospects in terms of demographics, lifestyles, media preferences and purchasing behavior.
Advertising Age
This is a good read if you are looking for insights into the advertising industry. A great source for client marketers, it debunks some of the “mystique” many agencies try so hard to build.
Brandweek
Brandweek is written for the marketers of the Super Brands -- America's top 2,000 brands. In this publication you will find information on, marketer/retailer relationships, successful media strategies, agency/client relationships and global marketing as well as news briefs, consumer trends, new campaigns, promotion, new-product news.
iMarketing News
This weekly newspaper for e-business and Internet marketing looks at Internet marketing strategies and business models, and catalogues successes and failures of new approaches in this medium.
Inside Direct Mail
The most useful DM magazine for planning campaigns. See what's in the mail now, what the controls are and, how to increase response. Find information on offers, lists, testing, copy, design, and more.
Target Market
In addition to a topical and well-written on- and offline magazine, you’ll find a huge direct marketing resource site. Check out the “special interest communities” to find relevant articles.