Marketing to Women

Marketing to Single Women: In Politics and in Business

In a report by the Census Bureau release in July of 2004 it showed that there were over 95.7 million unmarried and single Americans. Over 53% of them were women. Despite the rapid pace that this market continues to grow it is one of the most ignored markets out there, even by politicians. Perhaps it's time to learn how to tap into this market and not only gain their votes but their business as well.

Women Power: How to market to 51% of Americans

Most industries and marketers have finally figured out something: Women have wallets, and women do make independent, big-ticket purchasing decisions.

Marketing to Women on the Web

Land s End. Crate&Barrel. JCPenney. PetsMart. Amazon. What do all of these online retailers have in common? They all get what it takes to market their sites to a very important consumer demographic women. Learn secrets that have helped them succeed in this endeavor.

Entrepreneur: Thinking pink? Think again.

Get the scoop about one of the nation's, if not the world's, most important and influential markets: women.