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Marketing Your Brand

Resources that will teach you how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research.

Brand Strategy (19) Developing a Company Name (20) Business Cards (4) Logo Design (5)

Brand Beyond Marketing
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.

Personal Branding: Is It Right For You?
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively.

Internal Branding - Branding From the Inside Out
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.

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Advertising Info \| News & Events \| Work at About \| SiteMap \| Reprints \| Help	Our Story \| Be a Guide
User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.