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Public Relations and Personal Branding
When creating name recognition and brand awareness public relations is key. Learn how to use public relations to develop and grow your name recognition and strengthen your personal brand.
How Name Recognition Works
To understand the power and nature of name recognition -- and learn how to boost name ID for clients or organizations -- you have to understand how it works. Our brains aren't computers that store facts in neat little rows and columns, like a spreadsheet. We are bombarded with information, with more than we could ever remember, and our brains are constantly pruning what's important and what needs to get tossed out with the trash.
Why Name Recognition is Key in Public Relations
It's not fair, and it's not right, but name recognition trumps talent and skill. For every public figure and organization, name recognition is...
Five Ways to Boost Name Recognition
What's in a name? Success or failure. Public figures and organizations spend a lot of time and money building up a name, and protecting that name. When you're starting from zero, it's hard to build up name recognition. Here are five ways to boost name recognition.
Toot Your Own Horn!
Every day in your business, something happens that others should know about. It's often difficult to learn when and how to Toot Your Own Horn, Guest author CJ Hayden shows some examples of occasions that you can use to gain publicity for your business.
What Do You Want Your Quote to Be?
A good quote or soundbite has to be short and pithy. Exactly how short may surprise you. By the 1980s, the average soundbite for presidential candidates had dropped down to less than 10 seconds. New research by Maria Elizabeth Grabe and Erik Bucy shows the soundbites of today are even shorter at 7.7 seconds, and they say the decline of words has...