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Opinion Leaders
Opinion leaders represent anyone who's an active voice in a community. Learn who they are, how you can reach them and how you can go about putting them to work for you.
Who are Opinion Leaders, and Why Do They Matter?
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
Putting Opinion Leaders to Work
A media campaign with a snappy slogan can raise awareness. Yet that's only the first step. Opinion leaders help persuade people to act. Seeing somebody they know and trust talk about the issue can close the deal.