Filed In:
Public Relations for Authors
Authors are beginning to take the reigns of marketing themselves and doing their own book PR. They have realized that without this often books can sell poorly. Learn how public relations is changing for authors and if you are an author gain insight on how to effectively promote your books.
Publicity for Authors and Publishers
Publishing is changing fast. More and more books are being sold digitally. Amazon.com isn't just the a huge online seller of books, but is stepping into publishing itself. Authors are also embracing the web and social networking as a way to reach their readers. Is it smart to put all your faith into the web -- or should authors try more of a...
How the Web is Changing Publicity for Authors
Public relations and publicity is critical for any author, since they make their living being in the public eye and getting the attention of readers. You can't do that one-on-one alone -- you have to talk to the press, be on the web and use social media like Facebook and Twitter, especially when publishing is changing so fast and moving toward...
Book Buzz - Building Relationships is Key to Publicity for Authors
Liz Berry wants to put the networking back in "social networking." She's the executive director of ThrillerFest and got into the publishing world after her husband, Steve Berry, became a NYT bestselling author, with 12 million books in print all over the world. "It's social networking, not 'pimp my book.' It's meant to meet people and build...
Bestseller Bob Mayer on PR for Authors in a Chaotic Publishing World
Ninety percent of books fail because authors fail to promote it. Bestselling author Bob Mayer says publicity and promotion for an author isn't something that just happens magically at your publisher. You have to be smart about it, and have a strategic plan involving your platform, your products and your promotion tactics.
Public Relations for Authors - Barry Eisler
In the old days, authors could get away with focusing on writing. They could let publishers handle publicity. Author Barry Eisler says more authors are taking the reins of their publicity and marketing, especially with the rise of e-books and readers like the Kindle.
Tips from the Field: Heather Drucker, Book Publicist
Book publicists work with publishers, authors and the media. Most of the jobs are centered around publishing hubs like New York City and London, though there are freelance book publicists.
Heather Drucker is an Associate Director of Publicity for HarperCollins based in New York City. She shares what it's like during an average day of a book...