Public Relations
It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you.
Public Relations: Explore the Benefits
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
Develop Your Crisis Communication Plan
In light of recent political events, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without. Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.
In light of recent political events, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without. Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.
A Virtually Powered PR Firm Experience Success and Growth
A few months ago I came in contact with Christine Perkett, the CEO and Found of PerketPR. I was intrigued by her business model which consisted of a team that worked virtually. Learn how this company is experiening growth and adding staff when some PR firms are cutting back.
A few months ago I came in contact with Christine Perkett, the CEO and Found of PerketPR. I was intrigued by her business model which consisted of a team that worked virtually. Learn how this company is experiening growth and adding staff when some PR firms are cutting back.
Create Buzz: 10 Tips for Seductive Story Angles
How can you get media attention with your press releases and publications? Learn 10 Tips that will create BUZZ in this weeks guest article by Marisa D'Vari.
How can you get media attention with your press releases and publications? Learn 10 Tips that will create BUZZ in this weeks guest article by Marisa D'Vari.
Public Speaking - Incorporate Humor in Your Next Speech
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd.
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd.
Six Steps to Developing Your Public Relations and Media Plan
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Publicity/PR Success And How You Can Do It Too
It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. Learn how you can do it too in this featured article.
It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. Learn how you can do it too in this featured article.
Toot Your Own Horn!
Every day in your business, something happens that others should know about. It's often difficult to learn when and how to Toot Your Own Horn, Guest author CJ Hayden shows some examples of occasions that you can use to gain publicity for your business.
Every day in your business, something happens that others should know about. It's often difficult to learn when and how to Toot Your Own Horn, Guest author CJ Hayden shows some examples of occasions that you can use to gain publicity for your business.
Basics of Public Relations
You'll gain a number of PR resources including short how-to articles, PR glossary and career information.
You'll gain a number of PR resources including short how-to articles, PR glossary and career information.
How Long Does a Campaign Take?
Here’s a guide on how much time it typically takes to generate publicity for a product, business or Web site as well as how many hours you might expect a professional to put into it.
Here’s a guide on how much time it typically takes to generate publicity for a product, business or Web site as well as how many hours you might expect a professional to put into it.
Online Public Relations
Don't let the bare-bones appearance of this site fool you. It's an excellent, all-around PR site with hundreds of well- organized links. Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms.
Don't let the bare-bones appearance of this site fool you. It's an excellent, all-around PR site with hundreds of well- organized links. Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms.
PR Question #1: Who are You Talking To?
Based on a literal definition of public relations, it is critical to ascertain who your “publics” are. Good PR is not about relations with THE public, but relations with YOUR publics.
Based on a literal definition of public relations, it is critical to ascertain who your “publics” are. Good PR is not about relations with THE public, but relations with YOUR publics.
PR-Guide
The PR-Guide provides you with articles and links to industry services such as clipping services and wire services.
The PR-Guide provides you with articles and links to industry services such as clipping services and wire services.
Promotion, Advertising, and PR
Promotion, advertising and PR present the primary methods of communicating your message to your target customers. Learn more in this resource presented by the United States Chamber of Commerce.
Promotion, advertising and PR present the primary methods of communicating your message to your target customers. Learn more in this resource presented by the United States Chamber of Commerce.
The Elements of Style
This classic reference is a must-read for any PR practitioner to make sure you don’t “lose the sale” before your pitch is even read.
This classic reference is a must-read for any PR practitioner to make sure you don’t “lose the sale” before your pitch is even read.