Public Relations

We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.

If you've never written a press release, or an oped -- or organized a press conference -- then you're probably wondering how long it might take to...

Word-of-mouth is essential for public relations, no matter what medium you're using. Any form of communication -- the text of a speech, a photo, a news story, an oped, or a video -- can be forwarded and shared these days by e-mail or social media and go viral. This concept wasn't suddenly invented when the Internet went live. People have always...

Whether you're a small business owner, a public official who just got elected or a manager at a corporation, it's easy to make a mistake by...

Public relations is tough to measure. Polls are one of the few sources are hard numbers you get to see. If you're lucky enough to have a poll in your hot little hands, here are some tips on how to interpret -- and use -- the numbers. From a typical poll, you can get a picture of name recognition, favorables vs. unfavorables and judge the...

A few months ago I came in contact with Christine Perkett, the CEO and Found of PerketPR. I was intrigued by her business model which consisted of a team that worked virtually. Learn how this company is experiening growth and adding staff when some PR firms are cutting back.

You'll gain a number of PR resources including short how-to articles, PR glossary and career information.

Here’s a guide on how much time it typically takes to generate publicity for a product, business or Web site as well as how many hours you might expect a professional to put into it.

Don't let the bare-bones appearance of this site fool you. It's an excellent, all-around PR site with hundreds of well- organized links.  Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms.

Based on a literal definition of public relations, it is critical to ascertain who your “publics” are. Good PR is not about relations with THE public, but relations with YOUR publics.

The PR-Guide provides you with articles and links to industry services such as clipping services and wire services.

This classic reference is a must-read for any PR practitioner to make sure you don’t “lose the sale” before your pitch is even read.