Images and video are crucial tools that often go unused.
There's a bias in public relations toward words and print. This is partly because many people involved in PR got their start as reporters and editors at newspapers.
Photos and video, however, are crucial for reaching your audience.
Here is a series of posts on how to use photos and video in public relations:
The human brain takes time to digest words and ideas. Images and video are processed in milliseconds, and they can communicate ideas and emotions that it would take paragraphs of words to do.
If you're not on TV, you don't exist
In public relations, there's a bias toward words, since many PR professionals come from a newspaper background. Yet the reality is that if you're not on television -- or radio -- you just don't exist to a large chunk of the population.
What looks good in real life may look terrible in photos and film -- and vice versa. This is a short guide on what to wear, and not wear, for the camera.
Three Mug Shot Mistakes and How to Fix Them
A mug shot, or head shot, is a basic tool that's used in everything from stories to opeds to blogs. Your photo makes a visceral impression on readers. There are three mistakes people tend to make when getting a mug shot, but there are also ways to fix those mistakes.
Just as stories need headlines, photos need cutlines, the line or two of text beneath the photo. Here's how to write great cutlines.
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