A listening tour is an entirely different animal than other media events.
Hillary Clinton made these famous when she ran for the U.S. Senate in New York and spent a lot of time upstate, going to every little town that would have her and listening to whoever wanted to talk at these meetings.
It's not just politicians who can go on listening tours, and these don't have to be statewide or national events. The new president of a Fortune 500 company might go to on a tour of every plant and every division, listening to workers.
You want to do the same preparation as a town hall. Publicize the meeting so people show up. Invite the public. Thank the participants afterward.
Here are some tips:
1) It's about the audience, not you
A listening tour is the opposite of a keynote speech. You're not the speaker; you're the audience. The audience is talking to you.
2) Act like a moderator
You're there to get to know them, to hear their stories, their ideas, their questions. Think of yourself as a moderator, not a speaker. If somebody asks a question, tell them you'll talk to them after the meeting.
One option is to hold smaller events that are more casual. Many public figures have rotating coffee talks, where they announce they'll be at this coffee shop at 8 a.m. and in the next town at 10 a.m., and whoever wants to show up and chat is welcome to come.
3) Follow up
The same ideas apply to what to do after a listening tour as with a speech or a town hall meeting.
Have somebody taking notes and photos.
Post a story about every stop in the listening tour with a focus on what everyday people said.