Relationship Marketing
Customer relationships are key to your marketing strategy. Use these resources to learn why it is important and how you can improve the service you provide your customers and clients.
Customer Relationships Are Key to Your Marketing Strategy
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Work is Necessary, Struggle is Optional
Entrepreneurs often struggle with the task of marketing. There is work to be done if you want your marketing to be successful, but you need to work smarter, not harder. C.J. Hayden shows you a formula that will help you in your marketing efforts and keep you within your budget.
Entrepreneurs often struggle with the task of marketing. There is work to be done if you want your marketing to be successful, but you need to work smarter, not harder. C.J. Hayden shows you a formula that will help you in your marketing efforts and keep you within your budget.
Getting Rid of the Rulebook
Is there a time to rid your company of the rulebook in order to increase consumer satisfaction and enhance the customer experience. A rulebook should never replace the common sense of customer service and relationship marketing. Learn how some companies didn't bend the rules and lost customers because of it. After reading these scenarios you may just find yourself revisiting your own rulebook and policy manual.
Is there a time to rid your company of the rulebook in order to increase consumer satisfaction and enhance the customer experience. A rulebook should never replace the common sense of customer service and relationship marketing. Learn how some companies didn't bend the rules and lost customers because of it. After reading these scenarios you may just find yourself revisiting your own rulebook and policy manual.
From Prospect to Client in Thirty Seconds
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Learn how you can turn your prospect to client in thirty seconds.
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Learn how you can turn your prospect to client in thirty seconds.
Asking for Referrals: A Key Strategy for Business Development Success
Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It’s a shame, because asking for referrals is one of the most efficient and effective business development activities. Learn how to get referrals from your current client base in this guest article by Sara Holtz.
Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It’s a shame, because asking for referrals is one of the most efficient and effective business development activities. Learn how to get referrals from your current client base in this guest article by Sara Holtz.
What Do Your Clients Need?
Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you find the one that it fits. What do your client's need? Learn how to answer that question in this guest article by C.J. Hayden.
Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you find the one that it fits. What do your client's need? Learn how to answer that question in this guest article by C.J. Hayden.
Is Your Marketing Database Ready For Prime Time?
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to get your database in tiptop shape
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to get your database in tiptop shape
The Ten Commandments of Great Customer Service
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Increasing Business With Strategic Partnerships
It can be tough to find new prospects or get sales from past customers and clients. Learn how you can create strategic partnerships and easily increase business by doing so.
It can be tough to find new prospects or get sales from past customers and clients. Learn how you can create strategic partnerships and easily increase business by doing so.
Building Your Marketing Network Online
Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. Find out how to use these new online business networking communities to network and exchange services with other professionals.
Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. Find out how to use these new online business networking communities to network and exchange services with other professionals.
Explore the Value of Customer Retention
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Customer Relationships Are Key to Your Marketing Strategy
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Approaching Arrogance
It's not about you... it's about their perception of you, by Jim Gould
It's not about you... it's about their perception of you, by Jim Gould
Ladder of Dreams
Jerry Fletcher shows how to develop a business network and understand the hierarchy of referrals.
Jerry Fletcher shows how to develop a business network and understand the hierarchy of referrals.
Listen to Your Visitors!
Focus Associates describes how to figure out what can keep your visitors interested, and more importantly... returning.
Focus Associates describes how to figure out what can keep your visitors interested, and more importantly... returning.
Marketing's Greatest Enemy
Jay Levinson shows the value of a love 'em and love 'em attitude.
Jay Levinson shows the value of a love 'em and love 'em attitude.
Serving the Nightmare Customer
The Customer is Always Right! How many times have you heard that one? Debra Kahn shares tips on how to serve the nightmare customer.
The Customer is Always Right! How many times have you heard that one? Debra Kahn shares tips on how to serve the nightmare customer.
The Customer Is Always Right... and Other Myths
For too many years, there have been "accepted truths" in business, and Rick Phillips busts them!
For too many years, there have been "accepted truths" in business, and Rick Phillips busts them!
What's Your Frequent Buyer Program?
Guerrilla Marketing Online discusses the concept of rewarding customers and building their loyalty.
Guerrilla Marketing Online discusses the concept of rewarding customers and building their loyalty.