- Are Your Self-Perceptions Passive or Aggressive?
Whenever I chat with people about the fear of cold calling, they almost always tell me that they're afraid to make cold calls because they don't want to be perceived as "aggressive."
This is another part of the internal battle -- they beat themselves up for being too passive and lacking the confidence to make the next call, but they don't want to call for fear of being seen as aggressive.
Here's the good news: there is a middle ground between "aggressive" and passive."
It's a place where you can be who you are while still being extremely effective with cold calling, without ever experiencing rejection again.
Unlock The Game™ shows you how you can be incredibly effective in cold calling without triggering rejection from potential clients. Imagine the possibilities (and the income potential).
- Learn to Let Your Language Match Your Thinking
If you can center yourself into a place where you can let go of feeling that you have to go on using traditional cold calling "scripts" and behaviors, you'll find yourself spontaneously using language that you would use in a natural conversation.
Using natural words and phrases -- speaking exactly the way you would with someone you know, can transform cold calling into a refreshing and productive experience.
And, as you let go of the old-school cold calling model, in which your product or service is your only way of generating a phone conversation with a prospect, you'll make the most crucial transition of all: you'll begin thinking of approaching potential prospects not from your perspective, but from theirs.
What do I mean by that?
Imagine what it would be like if you could hear your prospect's thoughts about the problems they are having -- and that your solution can solve.
Even more importantly, suppose you could also make note of the words and phrases they're using as they think about their problems, and that you could take that language and embed it in your cold calling approach.
"Yes, but how would I do that?" you might ask.
It's simple. Just ask your current clients what three core problems your product or service has solved for them.
When you change your thinking, you can't help changing the language that you use, which lets you connect in a whole new positive way with the other person you are calling.
If you can let go of your old-school belief system and open up to the possibility that there is a more natural, comfortable way to cold call -- one that doesn't trigger rejection -- you'll be surprised by how easily you'll break through and overcome your fear of cold calling.
