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Social Media Marketing

Social media marketing is marketing using online communities, social networks, blog marketing and more. It's the latest "buzz" in marketing and often can seem confusing to those exploring options using social media outlets. Learn where to start when it comes to social media marketing and where you can get started. Gain insight into social media platforms such as Twitter, LinkedIn, Facebook and more.
  1. Marketing Using Facebook (6)
  2. Marketing Using Twitter (14)

5 Steps To a Winning Social Media Strategy
Social media marketing does work, however it will not be an instant fix overnight. Many companies become frustrated because they signup for all of the social networks, but don't see the results they have come to expect. Learn the 5 steps that will make your social media marketing strategy a success.

4 Surefire Ways to Build Your Brand on Social Media
Unsure of where to start with your social media efforts? Don't be overwhelmed, it doesn't have to be complex. Learn four basic surefire ways that will help you build your brand on social media.

7 Ways to Increase Your Social Media Presence and Following
The biggest challenge when it comes to social media is gaining exposure and a following. We’ve all been there, you setup your social media accounts and you have little to no followers, so what is a business to do? Learn seven ways that you can not only increase your followers, but increase your presence and visibility as well.

Social Media Marketing - Is It Right For Your Business?
This is the question many businesses forget to ask before starting social media marketing. The enter the realm of social media marketing thinking it will be a quick fix and immediate generation in revenue. Social media marketing takes an investment of resources. As a business you must be sure you are willing to commit to that investment in social media before you start. When you understand what social media marketing takes, you'll know whether or not it's right for your business.

Seven Social Media Marketing Do's and Don'ts
Social media marketing can be overwhelming and when businesses consider social media many questions come to mind. Where do you start? What do you do? Which networks are right for you? Learn seven important do's and don'ts when it comes to social media marketing and your business.

IFTTT - Automate Your Social Media Marketing Tasks
IFTTT is a service that packs a powerful punch and helps in automating marketing tasks. This can help you in not only being consistent, but freeing up time so that you can focus on other things that require your attention.

Buffer - A Social Media Marketing Time Saver
Buffer has become my favorite social media marketing tool. Using buffer I am more efficient, effective and save a ton of time. Find out how this application has made my life easier and why i recommend it to clients daily.

Understanding the Role of Social Media in Marketing
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your...

Social Coupons - Good for the Small Business?
The promise of new customers, the ability to get in front of potential customer that may not know you. It's all so tempting for the small business. It all seems to make financial sense, but does it really? Read this and you be the judge, many small businesses regret participating in social media coupon sites due to the loss they have had to...

Google+ vs. Facebook - What's the Difference
There is a lot of confusion surrounding the new introduction of Google Plus. Many businesses are wondering if they should invest any effort. Will Google+ take the place of Facebook? I don't think it will overtake Facebook, but I do believe there are major differences that businesses should be aware of. Learn the differences so that you can...

Customize Your Google+ Stream
Google+ is a social networking that is one of the fastest growing. It's important to learn how to customize Google+ so that you get the most out of it. Learn how to setup and customize your Google+ stream.

How to Search Google+
Finally a social network has understood the value of search, but would we expect anything less from Google? The search feature within Google+ is a treasure when used correctly. We can find information that will help us when it comes to marketing our own products and services. Learn how to use the search feature in Google+.

Protect Your Brand From Employee Sabotage With A Social Media Policy
Social media disasters caused by networking sites and employees of companies is happening too often. How can you protect your brand from being thrown into crisis management because of employee actions? The answer sounds easy, but it may be a little more complicated than you think - you need a social media policy. Learn how to create a social...

Should You Set the Boss Loose on E-mail, Facebook or Twitter?
When Steve Jobs answers a random e-mail from an average person, it makes the news. It's also more effective for Sarah Palin to announce something through a facebook post than to send out a press release. Professional athletes, rock stars and actors are also among the most popular people to follow on twitter; never before have so many people...

Social Media Marketing Outsourcing Guidelines
We know there are benefits to social media marketing, but who has time. It's true companies face challenges when it comes to enough personnel for this new method of marketing and who has the time? There are scenarios where outsourcing works, but it's important to know what to look for when to selecting a social media expert to outsource to. Here are some guidelines that can help make sure that you don't get burned.

Social Media - Using the Tools Together in PR
You don't really have to choose one social media tool over another. Not if you do it right. Integrate all your social media into one toolbox and make it easy for whoever is writing all that content -- or shooting photos and video -- to post it once instead of three or four times. You'll save time, money and reach a bigger audience.

Social Media Marketing - Professional vs. Personal
Companies often become fearful when it comes to social media marketing. They are afraid of not only putting their brand in the hands of consumers, but also putting it in the hands of their employees. Is there a line between professional and personal or has that line been blurred when it comes social media marketing and blogging? What are your...

Social Medial Benefits for Non Profit Organizations
A recent report that was released showed that nearly 85% of non profit organizations have implemented some type of social media marketing. That's not even the outstanding part, nearly 45% percent of these organizations have found that social media marketing plays a very important role in their fundraising. Are you using social media marketing in your non profit organization? If not let me share with you the benefits you could be missing.

Ten Ways Restaurant and Entertainment Industries Can Use Social Media…
Restaurant and entertainment industries have great benefits to gain from using social media, but many of them are unsure of where to start or how to use social media to increase revenue. In this article I share with you ten ways that restaurants and entertainment districts can use social media to market and grow their businesses.

Integration of Search Engines and Social Media Makes Real Time Search…
Real time search has been talked about and now it's a reality. Last week Google rolled out real time search results in search queries by encompassing live Twitter feeds into the results that they returned to the search engine user. You can no longer ignore social media. You must have a strategy that not only protects your brand, but increases your visibility to potential customers that are sear…

YouTube: Social Media Marketing via Video
It's true when I mention social media marketing everyone turns their focus towards Facebook, Twitter and Myspace. They often forget about the video option that YouTube provides. Video can be a great way to interact with potential customers, but you must do it correctly in order to attract new customers and not chase them away. Learn how to use...

Unlock the Marketing Power of Geolocation Apps and Services
Small businesses everywhere have an opportunity to increase their local audience and further their market reach with the introduction of geolocation platforms. Learn how you can put geolocation services and applications to work for you using guerrilla marketing tactics and word of mouth promotion services that they offer.

LinkedIn Introduces Company Follow Feature
LinkedIn recently introduced a feature that allows people to follow company profiles. Company profiles on LinkedIn update those who follow with information regarding new developments, business opportunities and even job opportunities. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.

Learn More About Google's Social Media Network Google+
Google has introduced its social media player Google+ to the game. Learn more about Google+ and why it's important for to get involved even though business profiles have not yet been introduced.

Why Businesses Should Pay Attention to Google Plus
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.

How to Setup Your Google Plus Account
Learn how to get started with Google Plus, by setting up your Google Plus account.

How to Create a Google+ Business Page
Google+ is the social networking created by Google. The network is adding users on a daily basis, not only is it growing in participants, the results are also showing up in search results. Learn how easy it is to create your Google Plus Business Page.

Pinterest Offers Marketing Benefits to the Small Business
Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you know if Pinterest is right for your business? What are the best practices you should implement if you decide to use Pinterest? Learn more about the...

Optimize Your LinkedIn Profile and Increase Find-Ability
Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for what you have to offer.

The Trouble with Twitter
Twitter is a great tool for public relations and a social-media monster that may only grow in audiences and importance. Yet you can pack a lot of trouble in 140 characters. Public figures -- actors and rock stars, politicians and professional athletes -- have learned this the hard way. There's no rewind button. So be careful out there. When it doubt, don't tweet it out.

H2H Marketing Eliminates the Need for B2B and B2C Segmentation
H2H (human to human) messaging is showing the importance of eliminating B2B and B2C segmentation. We must learn that our marketing message must speak to humans in a way that they understand and expect, whether or not they are in a business to business or business to consumer environment. Learn the importance of H2H and how you can begin incorporating it into your marketing today.

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