You don't really have to choose one social media tool over another. Not if you do it right.
The biggest files you'll ever deal with aren't Word documents, which are dwarfed by photo files. Videos make photos look small. Even a short video takes up a lot of room on your server.
So don't put images on your server. Put photos on Flickr.com (or a similar site -- take your pick) and videos on a site like YouTube.
There are three reasons this is smart:
- You reach the built-in audiences who already go to those sites.
- They store those giant files on their servers for free.
- You can still link to, and embed, those photos and videos on your website or blog without readers noticing any different.
If you have a blog through something like Wordpress, you don't have to write posts, then go to Twitter and Facebook to repeat that work again on each site.
Set up a Twitter account and a Facebook page -- then link your blog to both. Every time you write a post, it will automatically go on Twitter and your Facebook page.
Years ago, you needed to hire a web developer and spend a lot of money to achieve this sort of integration and simplicity. Today, you can do it for free. A small business just starting up has the same social media toolbox as a Fortune 500 company.
It's worth the time to search around and experiment to find the combination that saves you the most work. I know for a fact that Wordpress, Twitter and Facebook play well together. There are other social media tools out there that work just as well, and plugins that can patch things together with a little work if you're already stuck using something that isn't as easy to set up.
So don't try to pick and choose one or two tools and say those are the only ones you'll rely upon. Integrate all your social media into one toolbox and make it easy for whoever is writing all that content -- or shooting photos and video -- to post it once instead of three or four times.
You'll save time, money and reach a bigger audience.