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Marketing Statistics and Research

At first market research may feel overwhelming and a task that you don't want to take on, but if you use these resources you will find that this important research can actually be an enjoyable adventure.
  1. Demographics (8)
  2. Market Research Associations (4)
  3. Market Research News (9)
  4. Market Trends (4)

What is Marketing Research?
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.

Why is Market Research Important?
Market research is an essential part to launching and running a successful business. It offers many important benefits to companies that want to launch a new product or gauge marketing initiatives and customer satisfaction. Learn why market research is crucial to every business.

Market Research on a Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.

What is the Net Promoter Score and What Does it Have to Do with Marketing?
The Net-Promoter Score tracks how customers represent a company to their friends, family and associates. We all know that consumer representation otherwise known as word of mouth marketing is free marketing that greatly influences business growth. Learn more about the Net Promoter Score and how it can help you with your marketing.

It's a great resource to visit when you are thinking about creating advertising online or offline. A keynote area to visit is the critiques of Web sites. This will assist you in your Internet marketing research.

Advertising Media Internet Center
An industry service of Forbes, Audit Bureau of Circulations, and the Comedy Channel. You'll find resources to a variety of good articles in areas such as Web site advertising, the latest news and gossip, and links to organizations such as the Advertising Research Foundation and the Community Action Network.

Business Research Strategies
A resource offered by Rutgers University discusses business research by asking several questions and then providing links to resources that can help answer the questions.

A resource of great Internet marketing research. This site is developed by professors at Vanderbilt University. You will find a deep view of research and theory about analyzing how people react to online marketing. This site has become well-known for its work in de-bunking poor research.

Market Research by Entreprenuer.com
A large number of articles, including several that are in-depth, on how to conduct market research. Great starting point!

Market Research Guide by Inc.com
A valuable resource filled with a number of how-to articles especially directed at small businesses. Coverage includes basics of marketing research, gathering competitive intelligence and focus group research.

Market Research Reports Online
With a database of over 40,000 publications and reports from 350 research firms, you can purchase just the information you need. Instant online delivery and searchable database covers most industries.

Market Research Roundtable
Sponsored by @researchinfo.com., this forum is billed as “The most active discussion forum on market research in the industry.” It’s a great way to learn from the pros as you explore.

Quirks Marketing Research Review
Quirks has compiled a great resource filled with articles, research glossary, and searchable source book of over 5,800 research firm.

ResearchBuzz lists articles, search tips and insights for conducting effective Internet searching.

The Role of the Infographics in Marketing and How You Can Create Your Own
Infographics are visual representations of data, information and knowledge. They have become increasingly popular and consumers find themselves attracted to the ability of getting the "full picture" at a glance without reading a lot of wordy texts. How can infographics help you in marketing your business? What are the benefits and how do you...

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