Marketing Strategy Tutorials and Samples
Google Analytics - A Marketing Must-Have for Businesses
Google Analytics offers a great deal of value to businesses when it comes to tracking marketing efforts. However, many people become so overwhelmed with the system that they don't utilize it as the marketing tool that it is. Learn what data Google Analytics brings to you and the 3 reports in Google Analytics that no business should be without.
Content Marketing - Understanding the Why and How
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your...
Internet marketing can sometimes be confusing, so much to do but many...
Internet marketing can sometimes be confusing, so much to do but many businesses are unsure of where to start. Here is a guide to online marketing strategies that will not only show you the tactics small business should be aware of, but it will help in guiding you toward implementation.
What are Key Performance Indicators (KPIs) and Why Are They Important?
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those...
Create a Content Strategy
Creating a content strategy can be overwhelming. Where do I find the time? Where do you start? How do you stay organized? Where will all of the content ideas come from? However, with the punch that content marketing has it's not something you can just ignore. Content is seen as the force multiplier when it comes to marketing. It has aim...
5 Ways to Incorporate the Human Element Into Your Marketing
How do you create the personal feel in a digital world? You must create interaction and relationships with consumers that have the potential to be a customer. Consumers still buy from those they like and trust. It does not matter whether you are selling to consumers, businesses or you are a not-for-profit looking for a way to increase donations...
Four Small Business Marketing Steps You Need to Put Into Check
Small businesses always make the mistake of trying to compete with the big dog companies that have larger marketing budgets. In doing so many of them miss the mark, which is informing consumers of the solutions they provide and why they should choose them. Are you doing that? Here are four steps to make sure your small business marketing is...
Understanding the Role of Social Media in Marketing
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your...
Using Narrative Tools in PR
The style of writing used in journalism -- the inverted pyramid -- is a horrible way to attract readers. It's fine for informing people quickly. For persuading an audience, or keeping their attention, it's terrible. The design and structure is simply wrong for the job. Whenever you can, use narrative tools to keep your audience interested.
The Key to Success in 2009: Understand the Why Behind the Buy
What is it that will help us grow our business in 2009? Is it social media? More internet marketing? Spending more on advertising and marketing? They key is building customer relationships and taking the time to understand the "why" behind the buy. Let me show you five steps that will help you understand the "why" in a clear way that will help you grow your business even when businesses around you are going under.
Evaluate and Create Your Call to Action
Your call to action is the most important component in your marketing campaign. How are you doing with yours? Is it strong enough? Does it get the job done? Take some time to evaluate your call to action and see if it has what it takes to make your potential customers take action.
Marketing a Service: Do It Effectively
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
Marketing: Surviving the Economic Downturn
It is true it's getting harder to market during these economic times. Truth is a recession affects three major areas when it comes to marketing. Learn how to handle the economic slow down by having a deeper understanding of these three areas and what you can do that your competitor isn't.
Make Yourself an Expert!
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the world became so after declaring themselves Experts and setting about the daily business of producing specialized products, services and information. Learn how to promote yourself as an expert and gain the public relations exposure.
Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what 5 questions will get you closer to that goal.
Why Aren't You Earning More?
In a recent survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. Why is it that more than half of small business fail within the first year? In this week's guest article by C.J. Hayden explores why you aren't earning more.
Publish or Perish
The phrase "publish or perish" reflects the common knowledge that people must know who you are to hire you, promote you, or fund your research. No matter what niche you do business in, experts agree that publishing your work accelerates your ability to gain clients. If you are like many people the idea of having your work published can seem daunting. In this guest article C.J. Hayden shares with you simple guidelines that will help you in getting published.
An Action Step is Worth a Thousand Words
Brochures, sales letters, and websites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Just don't let your marketing get put on hold because you haven't yet found the perfect words to use. Learn why an action step is worth at thousand words when it comes to marketing.
Marketing Along the Path of Least Resistance
Do you find marketing to be a constant struggle? It doesn't have to be that way. The most successful marketers make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn't work for you. C.J. Hayden shows you why in this week's guest article.
What to Do When Your Marketing Campaign Fails?
It's unfortunate but there are times that marketing campaigns fail. The key is to find out why the campaign failed. Here are key questions to ask yourself about the campaign that will help you evaluate and figure out why exactly it failed. Learn from the mistakes and have confidence to relaunch to gain the results you desire.
Create an Effective Marketing Kit
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
Turning Your Services into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible. Learn how to turn your services into a product that will gain the trust of your prospective clients.
How to Develop Your Marketing Strategy in 5 Easy Steps
Learn how you to develop your marketing strategy by following these 5 easy steps.
Create an Effective Marketing Kit
The trifold brochure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
Elements in the Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article...
Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
Developing Your Marketing - 4 Ps of Marketing
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
The Marketing Value of a Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and gives you marketing value.