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Make Yourself an Expert!
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the world became so after declaring themselves Experts and setting about the daily business of producing specialized products, services and information. Learn how to promote yourself as an expert and gain the public relations exposure.

Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what 5 questions will get you closer to that goal.

Why Aren't You Earning More?
In a recent survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. Why is it that more than half of small business fail within the first year? In this week's guest article by C.J. Hayden explores why you aren't earning more.

Publish or Perish
The phrase "publish or perish" reflects the common knowledge that people must know who you are to hire you, promote you, or fund your research. No matter what niche you do business in, experts agree that publishing your work accelerates your ability to gain clients. If you are like many people the idea of having your work published can seem daunting. In this guest article C.J. Hayden shares with you simple guidelines that will help you in getting published.

An Action Step is Worth a Thousand Words
Brochures, sales letters, and websites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Just don't let your marketing get put on hold because you haven't yet found the perfect words to use. Learn why an action step is worth at thousand words when it comes to marketing.

Marketing Along the Path of Least Resistance
Do you find marketing to be a constant struggle? It doesn't have to be that way. The most successful marketers make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn't work for you. C.J. Hayden shows you why in this week's guest article.

What to Do When Your Marketing Campaign Fails?
It's unfortunate but there are times that marketing campaigns fail. The key is to find out why the campaign failed. Here are key questions to ask yourself about the campaign that will help you evaluate and figure out why exactly it failed. Learn from the mistakes and have confidence to relaunch to gain the results you desire.

Create an Effective Marketing Kit
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.

Turning Your Services into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible. Learn how to turn your services into a product that will gain the trust of your prospective clients.

How to Develop Your Marketing Strategy in 5 Easy Steps
Learn how you to develop your marketing strategy by following these 5 easy steps.

Marketing Strategy
The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition. Use this resource from the United States Chamber of Commerce to assist you in developing your strategy.