1. Money
You can opt-out at any time. Please refer to our privacy policy for contact information.

Discuss in my forum

What to Do When Your Marketing Campaign Fails?


Unfortunately it happens. You plan, you research, you launch and the campaign fails. What could you have missed? What do you do now?

The first thing you want to do is step back. Breathe. Yes, breathe. The worst thing you could do at this point is think you are the only one this has happened to. You're not.

You are probably questioning whether you have the knowledge to work in marketing. You are overwhelmed with disappointment. This is why I want you to just take a step back and put yourself in the shoes of your target market.

Questions to ask yourself:

  1. Did the marketing message reach your target?
  2. Could they have perceived your marketing message wrong or misunderstood the message?
  3. Did you miss the pain questions?
  4. Did you do adequate research? Unfortunately lack of research is the reason most campaigns fail.
  5. Could your marketing copy or design be at fault for the lack of response? Did you follow the tried and true rules of marketing execution when it came to presentation?

When you take a step back and detach yourself from the campaign to look at it as the audience rather than the developer it's a little easier to see the flaws. It's best to do this before the campaign launches, but let's face it we all make mistakes and it's better to look at it now and learn from it rather than not look at it at all. Evaluate and re-evaluate. When you feel confident that you've found the reason the campaign failed then you are ready to begin again carrying out the components that you possibly missed the first time. Test it before full execution; this is key.

Related Video
Brian Price, executive director of marketing
Learn the Basics of Event Planning

©2014 About.com. All rights reserved.