1. Money

Target Marketing

Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more.
  1. Age Groups (15)
  2. Culture (6)
  3. Gender (5)
  4. Government Marketing (3)
  5. Industry Marketing (0)
  6. NonProfit Marketing (6)

In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.

Buyer Personas Create Impact in Your Marketing Communication
Buyer personas are fictional profiles that help you in getting clear on who you are trying to reach with your marketing. They can help you and your marketing team in speaking the language that your consumers speak and in return increase your close rate. Learn how to create your own buyer persona profiles that you can share with your team.

H2H Marketing Eliminates the Need for B2B and B2C Segmentation
H2H (human to human) messaging is showing the importance of eliminating B2B and B2C segmentation. We must learn that our marketing message must speak to humans in a way that they understand and expect, whether or not they are in a business to business or business to consumer environment. Learn the importance of H2H and how you can begin incorporating it into your marketing today.

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