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In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Buyer Personas Create Impact in Your Marketing Communication
Buyer personas are fictional profiles that help you in getting clear on who you are trying to reach with your marketing. They can help you and your marketing team in speaking the language that your consumers speak and in return increase your close rate. Learn how to create your own buyer persona profiles that you can share with your team.