1. Money

Marketing: Most Popular Articles

These articles are the most popular over the last month.
The Ten Commandments of Great Customer Service
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Marketing 101: What Is Branding?
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in research to define and build your brand. Your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
What's the Difference Between Marketing and...
Consider marketing to be everything that you do to reach and persuade prospects.The sales process are the steps you take to get them to purchase.
What Is the Difference Between Marketing and...
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
The 10 Best Online Marketing Strategies
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Your 5-Step Guide to Developing a Marketing...
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
What Makes a Marketing Strategy Different From...
Think of the marketing strategy as the what (what your goals are), and the plan as the how (how specifically you're going to achieve them.)
The Big Difference Between B2B and B2C Marketing
I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
Are You Cut Out for a Career in Marketing?
Are you interested in working in marketing? Do you know what a marketer does day in and day out? Get the insight into what a daily marketer does and learn what marketing career is best for you, where to find jobs, and how to stand out from the crowd.
5 Ways to Launch Your Marketing Career
Entry level positions are the first thing college graduates are concerned about when they graduate. Graduates who pursued marketing in their college years have many options in positions to choose from. Learn about five entry level marketing positions that are perfect for the recent college graduate.
12 Essentials of an Effective Marketing Brochure
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
5 Ways to Ditch that Awful Phone Sales Script
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
How to Break Into a New Career in Marketing
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Develop a Public Relations Plan in 6 Easy Steps
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy to use steps.
How to Identify and Develop Your Brand Strategy
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
Have You Tried the Fastest Growing Form of...
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
The A to Z Glossary of Marketing Terms
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Know Your Role: Responsibilities of a Marketing...
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
Is a Career in Marketing Right for You?
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
16 Tips for Effective Direct Mail Sales
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Submit a Marketing Article
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Without This, No Marketing Strategy Is Complete
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
How to Calculate Your Conversion Rate
Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.
Beginner's Guide to Marketing
What is marketing? It seems like a simple questions, but the answer can often be confusing and unclear. Learn what marketing is and what role it plays in any business.
8-Step Guide to Creating a Facebook Event
Learn how to create a Facebook event via your fan page, rather than your personal profile.
How Do Key Performance Indicators Affect...
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those goals stay aligned within the organization.
Customer Relationships Are Key to Your...
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Plan Your Marketing Campaign in 7 Easy Steps
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
How to Know if You'd Excel in a Marketing Career
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
How Much Does a Marketing Consultant Make?
The career of being a marketing consultant is very rewarding, whether you are working as an independent or within a corporation. The salary of a marketing consultant can vary. This often depends on experience, specialty and knowledge. Learn the different ranges of salary paid to marketing consultants.
Smart Marketing Tips for the Small Business Owner
It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.
Need a Marketing Strategy? Do This First
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
9 Ways to Figure Out Your Brand Identity
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
25 Marketing Tips That Will Revive Your Small...
I know when you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new
Understanding the Media Buying Process...
Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.
Beginner's Guide to Integrated Marketing...
Definition of Integrated Marketing Communication (IMC)
10 Ways to Make Your Small Business a Success
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
8 Marketing Strategies for Nonprofit Organizati...
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
2 Questions That Will Help Define Your Brand
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
5 Reasons Your Marketing Campaign Isn't Working
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
What To Wear For The Cameras
What looks good in real life is much different than what looks good on camera, whether it's photos or film. Here's what to wear -- and what NOT to wear -- and how to prepare for a successful appearance.
Getting Started With Small Business Marketing
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
The Dos and Don'ts of Writing Talking Points
Talking points are a persuasive product, but they're not meant to be read word-for-word. They're an internal document to keep people on the same page and can be used as seed material for other products and events. Here's how to write talking points
7 Ways to Stop "Selling" and Start Building...
Are your sales declining? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients.
Beginner's Guide to Basic Public Relations
Public relations is often referred to has earned media, but how do you get that earned media coverage? Learn what public relations is and not only how you can do it yourself, but how you can do it effectively.
6 Ways to Succeed at Affiliate Marketing
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
5 Ways to Create a Successful Affiliate...
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
10 Marketing Tips Every Small Business Should Try
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
5 Books Every Marketing Professional Should Read
Building a "value-added" brand in today's competitive global marketplace must be done by creating an
Don't Invest in Branding Until You've Done This
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
The Beginner's Guide to Lead Generation
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
The Simple Way to Keep Marketing Efforts on Track
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
7 Surefire Ways to Increase Your Social Media...
The biggest challenge when it comes to social media is gaining exposure and a following. We’ve all been there, you setup your social media accounts and you have little to no followers, so what is a business to do? Learn seven ways that you can not only increase your followers, but increase your presence and visibility as well.
Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
B2B Marketing: Reasons to Adopt Social Media...
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
The 7 P's of Effective Marketing
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
Slander, Libel and How to Know When It's Time...
Every reporter who’s gone to journalism school has taken press law, and as a professional, they don’t want lawsuits filed against them saying that they carelessly and knowingly printed lies, or said lies over the air, and those lies hurt somebody. On the other hand, filing a lawsuit for defamation, slander, libel or invasion of privacy is a big step, and from a PR standpoint, it can be a big mistake.
How to Write Your Personal Branding Statement
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How to Understand and Identify Public Opinion...
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
Search Engine Marketing and Optimization
Search engine marketing is using popular search engines such as Google, Bing and Yahoo! to market your products and services. Effective search engine marketing means that when a potential customer or client types in keywords matching what you offer they are greeted with your website. More and more customers are using search engines. Are your customers finding you? Learn the basics of search engine marketing and how you can create a strong foundation.
Why Businesses Should Pay Attention to Google...
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.
Is Your Marketing Mix Doing More Harm Than Good?
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
What is a Marketing Plan?
A marketing plan serves as a roadmap to business to help guide and direct them in their marketing initiatives, but why is this important? Learn how a marketing plan can help you and what goes into a marketing plan that makes it complete and usable.
The Beginner's Guide to Social Media Marketing
Do you want to implement social media into your marketing mix, but you are unsure of where to start? Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.
5 Steps to Becoming the Expert in Your Industry
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the world became so after declaring themselves Experts and setting about the daily business of producing specialized products, services and information. Learn how to promote yourself as an expert and gain the public relations exposure.
5 Signs You're Ready for a Professional Logo
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
How Integrated Marketing Helps Small Businesses...
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing? Learn how one campaign could have taken advantage of integrated marketing and see an increase not only in results but their return on investment.
Advertising Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
To Sue, or Not to Sue: Defamation, Slander and...
Most defamation cases that actually hit the courts are filed by private citizens. Private citizens have a much lower bar to hurdle. As a public figure -- or a public relations professional -- you're not dealing with a private citizen. Public figures have to weight the costs versus the benefits, not only from a legal and a financial angle, but in terms of public perception and reputation.
The Basics of Facebook Marketing
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
Put Your Business Name to the Test
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
Time To Move Up From the Worn-Out Sales Brochure
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
How To Write a Catchy Slogan that Sticks
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Branding From the Inside Out
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Five Best Practices When It Comes to Excelling...
Customers have choices. Are they choosing you? Learn how to implement five best practices that will not only improve your customer service, but help your business excel and grow.
Want to Work in Marketing? Do These 5 Things Now
Marketing internships and entry level jobs are not as easy to get as they once were. The ramifications of our economy are making these jobs harder to come by. College students and recent graduates are finding they are hit with fierce competition for both entry level jobs and internships. You are going to have to have a strategic plan in order to get noticed and these five tips will help you in creating that plan.
Content Marketing - Understanding the Why and How
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy.
Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Get Your Company on Twitter in 8 Easy Steps
You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how? It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.
Sales Therapy 101: Breaking Your Fear of Cold...
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Promotional Mix
Definition of Promotional Mix. Marketing.
What is Customer Service?
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
Do You Have What it Takes to Be a Market Analyst?
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Tone of Voice: A Hinderance or a Help to Your...
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
How to Build Your Own Brand
Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand. Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand. Learn how to build your own brand and develop a strategy that will help you grow that brand.
How To Write A Keynote Speech
The longer a speech is, the easier it is to get lost in the text. Even with a good outline, you will get lost. It might take a couple hours or half a day to write a short speech. A keynote speech can take a week, or two weeks, to draft and edit and finalize. Organization and outlining can save you endless hours of rewrites.
Top Internet Marketing Strategies for the Small...
Here's a guide to online marketing strategies that will show you the tactics small businesses should be aware of and its implementations.
Public Relations Specialist
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Five No-Cost Marketing Tips
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.
Cold Calling Secret Alternative to Using Sales...
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
Small Business Owner's Guide to Market...
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Develop an Effective 30 Second Commercial
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
Personal Branding - 7 Tips You Need to Know
Building your personal brand is not an option, but rather a requirement. Personal branding used to be seen as narcissistic, but a personal brand is not only something that can help you in building your own business it can also be the secret sauce to helping your resume stand out from the crowd. Learn how to create and grow your personal brand with these 7 tips.
Corporate Communications Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Using Web Technology as a Means to Strengthen...
You can strengthen your competitive advantage use web technology and the internet that we have available today. Guest author Alex Margarit shows you some very specific steps on how to do so.
How To Write A Letter To The Editor
How to write a letter to the editor. The opinion page is one of the most-read pages of any newspaper. Letters to the editor are underutilized. Editors and reporters will roll their eyes if you ask them how many press releases they get every day. Letters to the editor and opeds are the opposite. Most newspapers want more, not less. They're happy to get good pieces written by local public figures.
Mobile Marketing - Getting a Grasp on the Basics
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your marketing budget.
3 Easy Steps to SMS Marketing
SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. Learn how you can get started with SMS marketing in 3 easy steps.
Interactive, Digital, and Internet Marketing -...
Interactive, digital, internet marketing are each unique, but what makes them different? We often use these terms simultaneously and this can cause confusion. I think it's time we cleared up the confusion. Learn the different between interactive, digital and internet marketing.
How To Write A Statement
A statement is quicker, easier and often more useful than a press release. Say there's a big news story. Your company just got bought by a bigger rival, you're the quarterback for the Raiders and got traded to the Giants or you're a big-time author who switched publishers. Sending a press release would be silly and pointless, because people already know what happened. What they want and need are quotes. That's all a statement is: one long quote from the same source.
Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
Strategic Market Planning
Definition of Strategic Market Planning
Pinterest Offers Marketing Benefits to the...
Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you know if Pinterest is right for your business? What are the best practices you should implement if you decide to use Pinterest? Learn more about the marketing benefits that Pinterest offers to small businesses.
A Sample Media Plan for Public Relations
Writing a media plan is tougher than doing an advertising or marketing campaign. You don't typically have an advertising budget, and there are no hard numbers on sales, because you're not selling anything. What you are selling is an idea. So how do you write a plan to sell an idea, and how do know whether it worked or not?
How To Write A Fact Sheet
How do you write a fact sheet? It's not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
Market Research Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing During a Recession
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.
Do Your Marketing Materials Sell?
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
How to Setup Your Google Plus Account
Learn how to get started with Google Plus, by setting up your Google Plus account.
In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Explore the Value of Customer Retention
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Optimize Your LinkedIn Profile and Increase...
Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for you.
Public Relations: Explore the Benefits
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
Marketing Tool: Marketing Calendar Template
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
Media Strategy
Definition of Media Strategy. Marketing.
What Role Does Customer Service Play in...
Customer service plays an important role in the marketing piece of your business. Marketing brings a customer in, customer service keeps them coming back. Learn why it's so important to the growth of your business.
15 Tips to Voicemail Survival for the Sales...
Here are 15 proactive tips for the sales and marketing professional that will help you get your telephone calls returned.
Public Speaking – Preparation and...
Public speaking is one of those things that a person either loves or hates. The secret is being prepared. Learn how to prepare, practice and present.
Why Marketing Research is Important to Your...
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.
5 Benefits Non Profit Organizations Gain from...
Social media including pages like Facebook, Twitter, Linkedln, and Google+ are playing an increasing role in people's lives, both as a way of connecting with friends and as a way of increasing business activity. Nonprofit marketing in particular has benefited from social media marketing in a number of ways. Learn the benefits of using social media to market your nonprofit organization.
Twitter Hashtags - Understand Their Value and...
There are many ways to use Twitter to organize topics and events as well as research current trends. Learn how to use Hashtags and the value they contain.
How Effective Is Your Message?
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Account Executive
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Top 5 Personal Branding Tips
Regardless of the type of business you may be involved in, and whether your office is on Wall Street or in the basement of your own house, you have a personal brand. Many are aware of the role branding plays in influencing our decision-making from the business of marketing, but imagine now that you already represent your own brand as much as companies such as Nike or Ikea represent sports shoes and Swedish furniture. Learn how to strengthen your personal brand with these 5 tips.
Five Levels of Internet Marketing and the Sales...
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Brand Beyond Marketing
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
Preparing For A Successful Press Conference
Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs -- but a horrible press conference can haunt you.
4 Ways to Overcome Marketing Challenges Forever
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
Brand Packaging: Are You Reflecting the Right...
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Account Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
How Much Should I Spend on Marketing?
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Marketers, Listen to Your Sales Team
The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective. It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy.
Lifestyle Segmentation
Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles.
Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Drip Marketing: Is It Effective?
Drip Marketing is the method of sending several promotional pieces to current and potential clients. This method keeps your name in front of your client base.
Methods to Tracking Offline Marketing Efforts
tracking offline marketing track methods call tracking
What to Look for When Outsourcing Your Marketing
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information you should gather and what things you should look for to find the right marketing consultant for you.
Personal Branding: Is It Right For You?
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively.
Media Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Advertising Sales Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Firm
Definition of Marketing Firm
Top 5 Tips to Creating an Effective Blog
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Google Local Can Help You Gain Marketshare in...
How are your rankings on Google when it comes to local search engine results for either the products you offer or the service you provide? Learn how Google Local Maps can gain your marketshare for your business today within your local region, the best part is this can happen in a matter of days not months.
Full-Service Agency
An agency that handles all aspects of the advertising process, including planning, design, production, and placement.
Step by Step Guide to the Fundamentals of...
When it comes to marketing it can be overwhelming. Whether you've started your own business or landed your first marketing gig, how do you dive in and get started in creating a marketing strategy or campaign that will be successful? Learn where to begin your marketing with my four step fundamental tutorial.
Informing And Persuading
What's the difference between writing and speaking to inform versus to persuade? To inform, you're using journalism's inverted pyramid: most important to least important. It's useful for short pieces, but boring for anything of length, because the longer it goes, the less important and interesting it gets. Persuasive writing and speaking uses more of a roller-coaster structure.
Tips to Improve Customer Service
Learn a few tips that will help you improve your customer service, which will lead to customer satisfaction and loyalty.
Motivation Research
Definition of Motivation Research
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