Marketing: Most Popular Articles
These articles are the most popular over the last month.
10 Customer Service Tips
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
What is Branding and How Im...
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
Marketing vs. Advertising
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
Develop a Marketing Strateg...
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
Importance of CRM Strategy
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Marketing vs. Sales: What i...
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?
Top 10 Internet Marketing Tips
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Marketing Strategy vs. Marketing Plan
I consistently see people struggle with the difference between a marketing strategy and a marketing plan. It's important to understand that there is a difference and that difference can impact how you market your business and whether or not it is successful. Learn the difference and how you can use these two tools not only to enhance you marketing, but to help in saving time and money.
I consistently see people struggle with the difference between a marketing strategy and a marketing plan. It's important to understand that there is a difference and that difference can impact how you market your business and whether or not it is successful. Learn the difference and how you can use these two tools not only to enhance you marketing, but to help in saving time and money.
Brochure Marketing
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
Marketing through Sponsorship
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
Breaking Into Marketing
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Marketing Glossary
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
Developing Your Brand Strategy
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
Develop Your PR Plan
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
How To Write Talking Points
Talking points are a persuasive product, but they're not meant to be read word-for-word. They're an internal document to keep people on the same page and can be used as seed material for other products and events. Here's how to write talking points
Talking points are a persuasive product, but they're not meant to be read word-for-word. They're an internal document to keep people on the same page and can be used as seed material for other products and events. Here's how to write talking points
What Does a Marketer Do?
Are you interested in working in marketing? Do you know what a marketer does day in and day out? Get the insight into what a daily marketer does and learn what marketing career is best for you, where to find jobs, and how to stand out from the crowd.
Are you interested in working in marketing? Do you know what a marketer does day in and day out? Get the insight into what a daily marketer does and learn what marketing career is best for you, where to find jobs, and how to stand out from the crowd.
Role of Social Media Marketing
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
Small Business Marketing
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
B2B vs. B2C Marketing
I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
Top 5 Entry Level Marketing Positions
Entry level positions are the first thing college graduates are concerned about when they graduate. Graduates who pursued marketing in their college years have many options in positions to choose from. Learn about five entry level marketing positions that are perfect for the recent college graduate.
Entry level positions are the first thing college graduates are concerned about when they graduate. Graduates who pursued marketing in their college years have many options in positions to choose from. Learn about five entry level marketing positions that are perfect for the recent college graduate.
Write a Sales Letter
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Exploring Careers in Marketing
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Facebook Event Via Fan Page
Learn how to create a Facebook event via your fan page, rather than your personal profile.
Learn how to create a Facebook event via your fan page, rather than your personal profile.
10 Small Biz Marketing Tips
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
What is a Marketing Consultant?
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
Marketing Mix
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
What is a Marketing Consultant's Salary?
The career of being a marketing consultant is very rewarding, whether you are working as an independent or within a corporation. The salary of a marketing consultant can vary. This often depends on experience, specialty and knowledge. Learn the different ranges of salary paid to marketing consultants.
The career of being a marketing consultant is very rewarding, whether you are working as an independent or within a corporation. The salary of a marketing consultant can vary. This often depends on experience, specialty and knowledge. Learn the different ranges of salary paid to marketing consultants.
Integrated Marketing Communica
Definition of Integrated Marketing Communication (IMC)
Definition of Integrated Marketing Communication (IMC)
Create an Affiliate Program
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
No More Cold Calls
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an
Building a "value-added" brand in today's competitive global marketplace must be done by creating an
Define Your Brand
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
Eight Basic Steps to Marketing
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
10 Rules for Small Businesses
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
First Steps to Marketing
It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.
It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.
7 Ways to Stop Selling
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about
Marketing Benefits of Adver...
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
Develop A Business Name
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
Is Marketing Right For You?
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Optimize Your LinkedIn Profile
Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for what you have to offer.
Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for what you have to offer.
Plan A Promotional Campaign
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
What is Marketing?
What is marketing? It seems like a simple questions, but the answer can often be confusing and unclear. Learn what marketing is and what role it plays in any business.
What is marketing? It seems like a simple questions, but the answer can often be confusing and unclear. Learn what marketing is and what role it plays in any business.
Successful Affiliate Strategy
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
What Are Key Performance Indicators?
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those goals stay aligned within the organization.
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those goals stay aligned within the organization.
Focusing on your Target Aud...
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
Social Media Marketing Basics
Do you want to implement social media into your marketing mix, but you are unsure of where to start? Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.
Do you want to implement social media into your marketing mix, but you are unsure of where to start? Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.
Creating and Using a Market...
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
Media Buying Process
Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.
Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.
Determining Your Brand's Ob...
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
What is Public Relations?
Public relations is often referred to has earned media, but how do you get that earned media coverage? Learn what public relations is and not only how you can do it yourself, but how you can do it effectively.
Public relations is often referred to has earned media, but how do you get that earned media coverage? Learn what public relations is and not only how you can do it yourself, but how you can do it effectively.
5 Reasons Customers Don't Buy
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
Sticky Slogans
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Create Your Twitter Account
You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how? It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.
You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how? It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.
Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Facebook Marketing
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
Marketing Internships
Marketing internships and entry level jobs are not as easy to get as they once were. The ramifications of our economy are making these jobs harder to come by. College students and recent graduates are finding they are hit with fierce competition for both entry level jobs and internships. You are going to have to have a strategic plan in order to get noticed and these five tips will help you in creating that plan.
Marketing internships and entry level jobs are not as easy to get as they once were. The ramifications of our economy are making these jobs harder to come by. College students and recent graduates are finding they are hit with fierce competition for both entry level jobs and internships. You are going to have to have a strategic plan in order to get noticed and these five tips will help you in creating that plan.
How To Write A Statement
A statement is quicker, easier and often more useful than a press release. Say there's a big news story. Your company just got bought by a bigger rival, you're the quarterback for the Raiders and got traded to the Giants or you're a big-time author who switched publishers. Sending a press release would be silly and pointless, because people already know what happened. What they want and need are quotes. That's all a statement is: one long quote from the same source.
A statement is quicker, easier and often more useful than a press release. Say there's a big news story. Your company just got bought by a bigger rival, you're the quarterback for the Raiders and got traded to the Giants or you're a big-time author who switched publishers. Sending a press release would be silly and pointless, because people already know what happened. What they want and need are quotes. That's all a statement is: one long quote from the same source.
What To Wear For The Cameras
What looks good in real life is much different than what looks good on camera, whether it's photos or film. Here's what to wear -- and what NOT to wear -- and how to prepare for a successful appearance.
What looks good in real life is much different than what looks good on camera, whether it's photos or film. Here's what to wear -- and what NOT to wear -- and how to prepare for a successful appearance.
Advertising Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Who are Opinion Leaders, and Why Do They Matter?
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
Marketing a Service
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
Market Analyst
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
To Sue, or Not to Sue
Every reporter who’s gone to journalism school has taken press law, and as a professional, they don’t want lawsuits filed against them saying that they carelessly and knowingly printed lies, or said lies over the air, and those lies hurt somebody. On the other hand, filing a lawsuit for defamation, slander, libel or invasion of privacy is a big step, and from a PR standpoint, it can be a big mistake.
Every reporter who’s gone to journalism school has taken press law, and as a professional, they don’t want lawsuits filed against them saying that they carelessly and knowingly printed lies, or said lies over the air, and those lies hurt somebody. On the other hand, filing a lawsuit for defamation, slander, libel or invasion of privacy is a big step, and from a PR standpoint, it can be a big mistake.
Market Segmentation
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Public Relations Specialist
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Integrated Marketing
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing? Learn how one campaign could have taken advantage of integrated marketing and see an increase not only in results but their return on investment.
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing? Learn how one campaign could have taken advantage of integrated marketing and see an increase not only in results but their return on investment.
Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Tool: Marketing Calendar Template
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
What is Marketing Research?
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.
How To Write A Keynote Speech
The longer a speech is, the easier it is to get lost in the text. Even with a good outline, you will get lost. It might take a couple hours or half a day to write a short speech. A keynote speech can take a week, or two weeks, to draft and edit and finalize. Organization and outlining can save you endless hours of rewrites.
The longer a speech is, the easier it is to get lost in the text. Even with a good outline, you will get lost. It might take a couple hours or half a day to write a short speech. A keynote speech can take a week, or two weeks, to draft and edit and finalize. Organization and outlining can save you endless hours of rewrites.
Full-Service Agency
Definition of Full-Service Agency
Definition of Full-Service Agency
Corp Communications Mgr
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Submit a Marketing Article
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
What is Customer Service?
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
What Role Does Your Logo Pl...
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
Businesses Should Pay Attention to Google Plus
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.
How To Use Twitter Hashtags
There are so many ways to use Twitter and a few tips and tricks that can help us be more effective when using Twitter as a social media option. One trick includes Twitter Hashtags. We can use them organize and group topics and events as well as use them to research current trends on Twitter. Learn how to use hashtags and the value they contain.
There are so many ways to use Twitter and a few tips and tricks that can help us be more effective when using Twitter as a social media option. One trick includes Twitter Hashtags. We can use them organize and group topics and events as well as use them to research current trends on Twitter. Learn how to use hashtags and the value they contain.
To Sue? - Cost Vs. Benefits
Most defamation cases that actually hit the courts are filed by private citizens. Private citizens have a much lower bar to hurdle. As a public figure -- or a public relations professional -- you're not dealing with a private citizen. Public figures have to weight the costs versus the benefits, not only from a legal and a financial angle, but in terms of public perception and reputation.
Most defamation cases that actually hit the courts are filed by private citizens. Private citizens have a much lower bar to hurdle. As a public figure -- or a public relations professional -- you're not dealing with a private citizen. Public figures have to weight the costs versus the benefits, not only from a legal and a financial angle, but in terms of public perception and reputation.
Write Your Positioning Stat...
A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.
A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.
Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Write a 30 Second Commercial
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
2013 Ecommerce Trends
As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often changes, especially in the digital world. If we take our eye off of the ball we can lose marketshare overnight. This is especially true when it comes to ecommerce. Learn about the 5 trends you need to keep your eye on in 2013.
As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often changes, especially in the digital world. If we take our eye off of the ball we can lose marketshare overnight. This is especially true when it comes to ecommerce. Learn about the 5 trends you need to keep your eye on in 2013.
Break the Fear of Cold Calls
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Cold Calling Alternatives
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
Marketing Kit
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
CRM Value
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Personal Branding Statement
Writing a personal branding statement is a lot like creating a branding statement for a company, product
Writing a personal branding statement is a lot like creating a branding statement for a company, product
15 Tips to Voicemail Survival
Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned.
Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned.
B2B and Social Media Marketing
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Setup Your Google Plus Account
Learn how to get started with Google Plus, by setting up your Google Plus account.
Learn how to get started with Google Plus, by setting up your Google Plus account.
A Sample Media Plan for Public Relations
Writing a media plan is tougher than doing an advertising or marketing campaign. You don't typically have an advertising budget, and there are no hard numbers on sales, because you're not selling anything. What you are selling is an idea. So how do you write a plan to sell an idea, and how do know whether it worked or not?
Writing a media plan is tougher than doing an advertising or marketing campaign. You don't typically have an advertising budget, and there are no hard numbers on sales, because you're not selling anything. What you are selling is an idea. So how do you write a plan to sell an idea, and how do know whether it worked or not?
Mobile Marketing Basics
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your marketing budget.
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your marketing budget.
Benefits of Public Relations
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
How to Search Google Plus
Finally a social network has understood the value of search, but would we expect anything less from Google? The search feature within Google+ is a treasure when used correctly. We can find information that will help us when it comes to marketing our own products and services. Learn how to use the search feature in Google+.
Finally a social network has understood the value of search, but would we expect anything less from Google? The search feature within Google+ is a treasure when used correctly. We can find information that will help us when it comes to marketing our own products and services. Learn how to use the search feature in Google+.
Write a Letter to the Editor
How to write a letter to the editor. The opinion page is one of the most-read pages of any newspaper. Letters to the editor are underutilized. Editors and reporters will roll their eyes if you ask them how many press releases they get every day. Letters to the editor and opeds are the opposite. Most newspapers want more, not less. They're happy to get good pieces written by local public figures.
How to write a letter to the editor. The opinion page is one of the most-read pages of any newspaper. Letters to the editor are underutilized. Editors and reporters will roll their eyes if you ask them how many press releases they get every day. Letters to the editor and opeds are the opposite. Most newspapers want more, not less. They're happy to get good pieces written by local public figures.
Account Executive
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
What is a Marketing Plan
A marketing plan serves as a roadmap to business to help guide and direct them in their marketing initiatives, but why is this important? Learn how a marketing plan can help you and what goes into a marketing plan that makes it complete and usable.
A marketing plan serves as a roadmap to business to help guide and direct them in their marketing initiatives, but why is this important? Learn how a marketing plan can help you and what goes into a marketing plan that makes it complete and usable.
Five Levels of Internet Mar...
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Market Research Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
7 Pitfalls of Email Marketing
Is your email marketing working? If not, take a few moments to review the 7 Pitfalls of Using Email to Sell by guest author Ari Galper and find out what you could be doing wrong.
Is your email marketing working? If not, take a few moments to review the 7 Pitfalls of Using Email to Sell by guest author Ari Galper and find out what you could be doing wrong.
How to Use Content Marketing
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy.
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy.
Twitter: A Marketing Tool?
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter is has over 1 millon users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees.
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter is has over 1 millon users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees.
Internal Branding
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Evaluate Your Tone of Voice
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Drip Marketing
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.
Account Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
How To Write A Fact Sheet
How do you write a fact sheet? It's not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
How do you write a fact sheet? It's not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
Track Your Offline Marketing
tracking offline marketing track methods call tracking
tracking offline marketing track methods call tracking
Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Top 5 Marketing Job Websites
Are you looking for a marketing job? Are you a company trying to determine what the best sites are to find great marketing candidates? Here are my top 5 marketing job websites, both for the candidates and for the company looking for employees. My goal is to give you marketing job sites that you may not be aware of or just haven't thought about.
Are you looking for a marketing job? Are you a company trying to determine what the best sites are to find great marketing candidates? Here are my top 5 marketing job websites, both for the candidates and for the company looking for employees. My goal is to give you marketing job sites that you may not be aware of or just haven't thought about.
Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
Organizing a Press Conference
Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs -- but a horrible press conference can haunt you.
Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs -- but a horrible press conference can haunt you.
Marketing Trends for 2012
We are entering the second year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new year with success. Learn what marketing methods that you will need to pay attention to and embrace in order to succeed in marketing your business.
We are entering the second year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new year with success. Learn what marketing methods that you will need to pay attention to and embrace in order to succeed in marketing your business.
Observation
Definition of Observation
Definition of Observation
Marketing Budget
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Strategic Market Planning
Definition of Strategic Market Planning
Definition of Strategic Market Planning
Promotional Mix
Definition of Promotional Mix
Definition of Promotional Mix
Brand Packaging
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Overcome Marketing Challenges
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
Public Speaking Tips
Public speaking is one of those things that a person either loves or hates. There is no in-between. The secret is being prepared and confident in your presentation. Learn how to prepare, practice, present and be inspired.
Public speaking is one of those things that a person either loves or hates. There is no in-between. The secret is being prepared and confident in your presentation. Learn how to prepare, practice, present and be inspired.
Marketing Materials That Sell
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
How to Write and Deliver Powerful Speeches
Public figures are constantly speaking in public, whether you're a actor or author, professional athlete or politician. Public relations professionals also spend a lot of time speaking, especially to the press, but sometimes in the press secretary role in front of a room full of TV cameras and reporters, or simply on the phone talking to reporters and editors. Here's a series of articles on how to give great speeches, whether they're a five-minute quickie or a 30-minute keynote speech.
Public figures are constantly speaking in public, whether you're a actor or author, professional athlete or politician. Public relations professionals also spend a lot of time speaking, especially to the press, but sometimes in the press secretary role in front of a room full of TV cameras and reporters, or simply on the phone talking to reporters and editors. Here's a series of articles on how to give great speeches, whether they're a five-minute quickie or a 30-minute keynote speech.
How To Write A Short Speech
Short speeches are different animals. A keynote speech requires full text and maybe a teleprompter, because nobody should wing what might be the most important 30 minutes of their life. A short speech will come off as wooden if you try to read them word-for-word. So how can you write something that shouldn't be written word-for-word? Outline it. Practice it. Refine the outline and practice again.
Short speeches are different animals. A keynote speech requires full text and maybe a teleprompter, because nobody should wing what might be the most important 30 minutes of their life. A short speech will come off as wooden if you try to read them word-for-word. So how can you write something that shouldn't be written word-for-word? Outline it. Practice it. Refine the outline and practice again.
Marketing Online
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.
Nominal Scale
Definition of Nominal Scale
Definition of Nominal Scale
Top Internet Marketing Strategies for the Small Business
Internet marketing can sometimes be confusing, so much to do but many businesses are unsure of where to start. Here is a guide to online marketing strategies that will not only show you the tactics small business should be aware of, but it will help in guiding you toward implementation.
Internet marketing can sometimes be confusing, so much to do but many businesses are unsure of where to start. Here is a guide to online marketing strategies that will not only show you the tactics small business should be aware of, but it will help in guiding you toward implementation.
Trends in Public Relations
The media business is changing fast. Public relations is changing along with it -- but in different ways. Technology, the web and people getting their news on portable devices is bringing great change -- and opportunity -- to public relations, which is expanding worldwide.
The media business is changing fast. Public relations is changing along with it -- but in different ways. Technology, the web and people getting their news on portable devices is bringing great change -- and opportunity -- to public relations, which is expanding worldwide.
Nonprofit Marketing
Definition of Nonprofit Marketing
Definition of Nonprofit Marketing
Crowdsourcing
Definition of Crowdsourcing.
Definition of Crowdsourcing.
Marketing Campaign Checklist
There are many things that go into planning a marketing campaign. It's important to make sure that you have everything in order before a campaign launches. Here is a marketing campaign checklist that will assist you in making sure you have done all that you can do to ensure marketing campaign success.
There are many things that go into planning a marketing campaign. It's important to make sure that you have everything in order before a campaign launches. Here is a marketing campaign checklist that will assist you in making sure you have done all that you can do to ensure marketing campaign success.
How to Write a Press Release
Most press releases fall into a giant slush pile, where they drown a lonely death. And those are ones written by professionals. But it's not hopeless. There are simple things that amateurs and rookies can do that will vastly increase the odds of a release climbing its way out of the slush pile and making it into the newspaper or on the airwaves.
Most press releases fall into a giant slush pile, where they drown a lonely death. And those are ones written by professionals. But it's not hopeless. There are simple things that amateurs and rookies can do that will vastly increase the odds of a release climbing its way out of the slush pile and making it into the newspaper or on the airwaves.
Public Speaking with Humor
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd.
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd.
Advertising Sales Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
How to Calculate Your Conversion Rate
Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.
Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.
Niche Marketing vs Mass Mar...
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.
Public Relations Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Word of Mouth vs Viral
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns.
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns.
Role of Customer Service in Marketing
Customer service plays an important role in the marketing piece of your business. Marketing brings a customer in, customer service keeps them coming back. Learn why it's so important to the growth of your business.
Customer service plays an important role in the marketing piece of your business. Marketing brings a customer in, customer service keeps them coming back. Learn why it's so important to the growth of your business.
How To Organize A Debate
Debates are popular events because conflict is visceral. A speaker might be boring, but that same speaker can't afford to be boring in a debate. The stakes are higher. There are different kinds of debates, each with a different format. Three basic formats: moderated, town hall and Lincoln-Douglas.
Debates are popular events because conflict is visceral. A speaker might be boring, but that same speaker can't afford to be boring in a debate. The stakes are higher. There are different kinds of debates, each with a different format. Three basic formats: moderated, town hall and Lincoln-Douglas.
Brand Beyond Marketing
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
LinkedIn Company Profiles
LinkedIn recently introduced a feature that allows people to follow company profiles. Company profiles on LinkedIn update those who follow with information regarding new developments, business opportunities and even job opportunities. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.
LinkedIn recently introduced a feature that allows people to follow company profiles. Company profiles on LinkedIn update those who follow with information regarding new developments, business opportunities and even job opportunities. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.
Restaurants Benefit from SM
Restaurant and entertainment industries have great benefits to gain from using social media, but many of them are unsure of where to start or how to use social media to increase revenue. In this article I share with you ten ways that restaurants and entertainment districts can use social media to market and grow their businesses.
Restaurant and entertainment industries have great benefits to gain from using social media, but many of them are unsure of where to start or how to use social media to increase revenue. In this article I share with you ten ways that restaurants and entertainment districts can use social media to market and grow their businesses.
Internet Marketing Strategy...
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.
Break Into the Career Field...
Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Understanding News Cycles
So what is the news cycle, and how does it work? Newspapers, blogs, TV stations and radio all operate on completely different news cycles. The more time-sensitive a story is, the more you need to think about the news cycle and who to talk to first. The more time-sensitive a story is, the more you should lean toward radio, TV and blogs. The more complex and important a story is, the more you should lean toward newspapers.
So what is the news cycle, and how does it work? Newspapers, blogs, TV stations and radio all operate on completely different news cycles. The more time-sensitive a story is, the more you need to think about the news cycle and who to talk to first. The more time-sensitive a story is, the more you should lean toward radio, TV and blogs. The more complex and important a story is, the more you should lean toward newspapers.
What is Propaganda, and How Does It Work?
Rumors and lies are typically organic and viral. Typically, there's no organized campaign with funding and muscle. Instead, it's usually fueled by water-cooler gossip, e-mail chains and other person-to-person contact. Propaganda is different. It's an organized effort to manipulate the public using mass media, including censorship, misinformation, half-truths and lies. Propaganda relies on images and emotions, especially fear.
Rumors and lies are typically organic and viral. Typically, there's no organized campaign with funding and muscle. Instead, it's usually fueled by water-cooler gossip, e-mail chains and other person-to-person contact. Propaganda is different. It's an organized effort to manipulate the public using mass media, including censorship, misinformation, half-truths and lies. Propaganda relies on images and emotions, especially fear.
Market Research Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.