Marketing: Most Popular Articles
If you are in business customer service is an integral part of your job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in research to define and build your brand. Your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
Consider marketing to be everything that you do to reach and persuade prospects.The sales process are the steps you take to get them to purchase.
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
There are numerous benefits of a carefully planned marketing strategy, but it's the one item many business lack. There is a misconception that a marketing strategy is difficult to develop, but it's not as hard as you think. Find out how you can develop your marketing strategy in just 5 easy steps.
Customer service is a core reason of why consumers select one business over another. There are several large companies that continually put customer service above everything else, regardless of their extreme growth. Learn how five businesses that we selected are showcasing customer service that any small or new customer-oriented businesses should aim to emulate.
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Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Are you interested in working in marketing? Do you know what a marketer does day in and day out? Get the insight into what a daily marketer does and learn what marketing career is best for you, where to find jobs, and how to stand out from the crowd.
Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you find the one that it fits. What do your clients need? Learn how to answer that question in this guest article by C.J. Hayden.
Entry level positions are the first thing college graduates are concerned about when they graduate. Graduates who pursued marketing in their college years have many options in positions to choose from. Learn about five entry level marketing positions that are perfect for the recent college graduate.
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy to use steps.
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
What is marketing? It seems like a simple questions, but the answer can often be confusing and unclear. Learn what marketing is and what role it plays in any business.
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
The ALS Ice Bucket Challenge has proven to be a success, raising over $40 million dollars in donations. You've probably seen photos, videos and stories about ALS and have gained an awareness about this rare disease do the successful campaign that has launched. Learn five things that every marketer should learn from this challenge to help in making their next marketing campaign a success.
There are times that in marketing we can all get stuck and sometimes scanning quotes of inspiration and action can help us to find our lost footing. Over the years I have collected quotes that have inspired me to approach something differently or have just helped me through a mental dry spell. I have pulled those quotes together in hopes of helping you push through whatever block you are facing.
Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.
Learn how to create a Facebook event via your fan page, rather than your personal profile.
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
Definition of Integrated Marketing Communication (IMC)
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
The career of being a marketing consultant is very rewarding, whether you are working as an independent or within a corporation. The salary of a marketing consultant can vary. This often depends on experience, specialty and knowledge. Learn the different ranges of salary paid to marketing consultants.
A marketing career takes the right balance between strategic and creative. It can be a lot harder than it looks. How do you know if a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those goals stay aligned within the organization.
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
Talking points are a persuasive product, but they're not meant to be read word-for-word. They're an internal document to keep people on the same page and can be used as seed material for other products and events. Here's how to write talking points
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Building your personal brand is not an option, but rather a requirement. Personal branding used to be seen as narcissistic, but a personal brand is not only something that can help you in building your own business it can also be the secret sauce to helping your resume stand out from the crowd. Learn how to create and grow your personal brand with these 7 tips.
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
Are your sales declining? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients.
Public relations is often referred to has earned media, but how do you get that earned media coverage? Learn what public relations is and not only how you can do it yourself, but how you can do it effectively.
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.
Building a "value-added" brand in today's competitive global marketplace must be done by creating an
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how? It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
Customers have choices. Are they choosing you? Learn how to implement five best practices that will not only improve your customer service, but help your business excel and grow.
To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and
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Marketing internships and entry level jobs are not as easy to get as they once were. The ramifications of our economy are making these jobs harder to come by. College students and recent graduates are finding they are hit with fierce competition for both entry level jobs and internships. You are going to have to have a strategic plan in order to get noticed and these five tips will help you in creating that plan.
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing? Learn how one campaign could have taken advantage of integrated marketing and see an increase not only in results but their return on investment.
What looks good in real life is much different than what looks good on camera, whether it's photos or film. Here's what to wear -- and what NOT to wear -- and how to prepare for a successful appearance.
Most defamation cases that actually hit the courts are filed by private citizens. Private citizens have a much lower bar to hurdle. As a public figure -- or a public relations professional -- you're not dealing with a private citizen. Public figures have to weight the costs versus the benefits, not only from a legal and a financial angle, but in terms of public perception and reputation.
How to write a letter to the editor. The opinion page is one of the most-read pages of any newspaper. Letters to the editor are underutilized. Editors and reporters will roll their eyes if you ask them how many press releases they get every day. Letters to the editor and opeds are the opposite. Most newspapers want more, not less. They're happy to get good pieces written by local public figures.
Definition of Strategic Market Planning
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand. Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand. Learn how to build your own brand and develop a strategy that will help you grow that brand.
The longer a speech is, the easier it is to get lost in the text. Even with a good outline, you will get lost. It might take a couple hours or half a day to write a short speech. A keynote speech can take a week, or two weeks, to draft and edit and finalize. Organization and outlining can save you endless hours of rewrites.
I know when you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new
The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective. It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to get your database in tiptop shape
Definition of Product Positioning
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.
Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but how do you determine your brand valuation?
Definition of Caption. Marketing.
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
Here are 15 proactive tips for the sales and marketing professional that will help you get your telephone calls returned.
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
To understand the power and nature of name recognition -- and learn how to boost name ID for clients or organizations -- you have to understand how it works. Our brains aren't computers that store facts in neat little rows and columns, like a spreadsheet. We are bombarded with information, with more than we could ever remember, and our brains are constantly pruning what's important and what needs to get tossed out with the trash.
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your marketing budget.
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
A statement is quicker, easier and often more useful than a press release. Say there's a big news story. Your company just got bought by a bigger rival, you're the quarterback for the Raiders and got traded to the Giants or you're a big-time author who switched publishers. Sending a press release would be silly and pointless, because people already know what happened. What they want and need are quotes. That's all a statement is: one long quote from the same source.
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program that has the important components of an effective marketing mix.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Infographics are visual representations of data, information and knowledge. They have become increasingly popular and consumers find themselves attracted to the ability of getting the
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.
Every reporter who’s gone to journalism school has taken press law, and as a professional, they don’t want lawsuits filed against them saying that they carelessly and knowingly printed lies, or said lies over the air, and those lies hurt somebody. On the other hand, filing a lawsuit for defamation, slander, libel or invasion of privacy is a big step, and from a PR standpoint, it can be a big mistake.
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
A marketing plan serves as a roadmap to business to help guide and direct them in their marketing initiatives, but why is this important? Learn how a marketing plan can help you and what goes into a marketing plan that makes it complete and usable.
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
Are you planning a vacation? Have you created a plan to ensure that your customers are taken care of.one of two things happens when people go on vacation,
Here's a guide to online marketing strategies that will show you the tactics small businesses should be aware of and its implementations.
How do you write a fact sheet? It's not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
Customer service plays an important role in the marketing piece of your business. Marketing brings a customer in, customer service keeps them coming back. Learn why it's so important to the growth of your business.
Definition of Promotional Mix. Marketing.
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Lead nuturing is a fundamental process to sales. Not everyone who contacts you initially is ready to buy, but you can help in providing them with education,
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Definition of Personal Branding.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy.
tracking offline marketing track methods call tracking
Do you want to implement social media into your marketing mix, but you are unsure of where to start? Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.
Definition of Advertising Research
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Public speaking is one of those things that a person either loves or hates. The secret is being prepared. Learn how to prepare, practice and present.
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Learn how to get started with Google Plus, by setting up your Google Plus account.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
Short speeches are different animals. A keynote speech requires full text and maybe a teleprompter, because nobody should wing what might be the most important 30 minutes of their life. A short speech will come off as wooden if you try to read them word-for-word. So how can you write something that shouldn't be written word-for-word? Outline it. Practice it. Refine the outline and practice again.
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Definition of Gross Impressions. Marketing.
An agency that handles all aspects of the advertising process, including planning, design, production, and placement.
Definition of Local Marketing.
Definition of Tag Line. Marketing.
Writing a media plan is tougher than doing an advertising or marketing campaign. You don't typically have an advertising budget, and there are no hard numbers on sales, because you're not selling anything. What you are selling is an idea. So how do you write a plan to sell an idea, and how do know whether it worked or not?
Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you know if Pinterest is right for your business? What are the best practices you should implement if you decide to use Pinterest? Learn more about the marketing benefits that Pinterest offers to small businesses.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Supervisor. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Definition of Media Strategy. Marketing.
Interactive, digital, internet marketing are each unique, but what makes them different? We often use these terms simultaneously and this can cause confusion. I think it's time we cleared up the confusion. Learn the different between interactive, digital and internet marketing.
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd.