Marketing: Most Popular Articles

Marketing Glossary
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.

What is Branding and How Im...
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Marketing Mix
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.

Marketing vs. Advertising
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.

Developing Your Brand Strategy
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.

10 Customer Service Tips
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.

Learn More about Careers in Marketing with About's Marketing Career/Job Profiles
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, and personality synopsis that will let you know if you are a good fit for that particular job.

Small Business Marketing
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.

Integrated Marketing Communica
Definition of Integrated Marketing Communication (IMC)

Marketing vs. Sales: What i...
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?

Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.

Exploring Careers and Jobs in Marketing
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.

Develop Your PR Plan
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.

Develop a Marketing Strateg...
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.

Brand Identity
Definition of Brand Identity

Market Segmentation
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.

Develop A Business Name
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.

Breaking Into Marketing
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.

Creating and Using a Market...
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.

Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.

Top 10 Internet Marketing Tips
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

Write a Sales Letter
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.

Marketing Tool: Marketing Calendar Template
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.

Brochure Marketing
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively

Marketing Career Profile : Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Define Your Brand
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.

CRM Value
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.

Focusing on your Target Aud...
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.

Importance of CRM Strategy
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.

Marketing Career Profile : Market Research Analyst
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Marketing Benefits of Adver...
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.

Brand Management: Is it the Right Marketing Career for You?
Is a career in Brand Management right for you? Find out what this marketing career track has in store for you and what job opportunities are available in Brand Management.

Marketing through Sponsorship
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.

Write Your Positioning Stat...
A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.

Advertising Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Marketing Career Profile : Media Buyer
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Brand Image
Definition of Brand Image

Determining Your Brand's Ob...
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.

Nurturing Relationships
We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In today's economy it's important to nurture the relationships that matter. That doesn't mean just nurturing the potential clients that may sign tomorrow, but nurturing every relationship. Learn five tips that will help you in nurturing the relationships that matter. Which relationships matter? Every single one.

Corp Communications Mgr
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without.

Marketing Career Profile : Account Executive
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Market Research Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.

Drip Marketing
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.

No More Cold Calls
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.

Tips to Effective Blogging
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.

Internal Branding
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.

Strategic Market Planning
Definition of Strategic Market Planning

Advertising: Is it the Right Marketing Career for You?
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.

Cooperative Advertising
Definition of Cooperative Advertising

Product Positioning
Definition of Product Positioning

Create an Affiliate Program
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.

Shut-up and Sell!
Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.

Brand Beyond Marketing
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.

Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.

Brand Packaging
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?

Market Analyst
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Promotional Mix
Definition of Promotional Mix

Outsourcing Your Marketing
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information you should gather and what things you should look for to find the right marketing consultant for you.

Plan A Promotional Campaign
Learn how to plan a productive and successful promotional campaign in just seven easy steps.

Marketing During a Recession
The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget. Stop! Let me explain to you why more than ever you should consider your marketing spend as an investment and not an expense.

Is Marketing Right For You?
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.

Effective Direct Mail Campaign
How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.

10 Small Biz Marketing Tips
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.

Niche Marketing vs Mass Mar...
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.

Marketing Basics for NonProfit
It's important for NonProfit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.

Market Research : Is it the Right Marketing Career for You?
Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research.

Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Sticky Slogans
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.

Tip: Expected or Earned?
If you are a waiter or waitress you have now entered the job of sales. How you perform, what you do and whether or not you keep a smile will determine how well you do in the services industry. A tip should never be expect, but earned. If you keep that in mind you will do well. If you forget it you may just go home empty handed.

Key Success Factors
Definition of Key Success Factors

Market Research Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Account Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Comparative Advertising
Definition of Comparative Advertising

Developing Your Brand Strategy - 6 Week Course
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. This free 6-week online course is free and by the time you finish you will have a polished brand strategy that will give the the competitive edge.

Write a Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and gives you marketing value.

Direct Marketing
Definition of Direct Marketing

Characterize Your Brand
Branding is often made out to be a very difficult task. While I do believe in the time for strategy development and promotional development; I think we often overthink during the process. Here is my personal story of how I developed my own brand. It includes the strengths as well as the weaknesses. If we just take a few moments to personalize and characterize our brand it can save us a great deal of headaches during the processing time.

What Role Does Your Logo Pl...
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.

Public Relations Specialist
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Marketing - Articles
An index of Articles for the Marketing guide site.

Product Life Cycle
Definition of Product Life Cycle

Discover and Crush Your Bra...
When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. In this lesson you will learn where you can do the research to find your specific brand barriers.

Tag Line
Definition of Tag Line

Write a 30 Second Commercial
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.

Internet Marketing Strategy...
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.

15 Tips to Voicemail Survival
Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned.

Target Audience
Definition of Target Audience

Product Differentiation
Definition of Product Differentiation

Full-Service Agency
Definition of Full-Service Agency

Five No-Cost Marketing Tips
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.

Marketing Basics for the Sm...
There are basic strategies you can put into place to market a small business on a budget. There is a difference between on how a small business and a larger company market their products and services. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.

Mistakes Made in Marketing
Learn about the top 5 marketing mistakes that businesses continually make and how you can avoid them. These mistakes although easily made can cost your business thousands of dollars.

Psychographics
Definition of Psychographics

Marketing Career Profile : Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Media Buyer
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media buyer. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Reference Group
Definition of Reference Group

Marketing Materials That Sell
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.

Marketing Career Profile : Media Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Showcase Your Knowledge
To attract attention in your industry, you have to show off. Well-known people became well-known because they showcased themselves, how can you showcase your work so that people begin to notice you? Learn how to get started in showing off your talents and knowledge. Here are 8 steps that will get you noticed.

Quantitative Research
Definition of Quantitative Research

Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.

Deceptive Advertising
Definition of Deceptive Advertising

Channel Distribution
Definition of Channel Distribution

Publicity/PR Success And How You Can Do It Too
It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. Learn how you can do it too in this featured article.

Target Market
Definition of Target Market

Promotions: Is it the Right Marketing Career for You?
Is a career in Promotions right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations.

Break the Fear of Cold Calls
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.

Qualitative Research
Definition of Qualitative Research

Crisis Communication Plan
In light of recent political events, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without. Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.

Cold Calls
Making cold calls can be frightening, especially when you are first starting out. Below are some techniques that will help you in becoming more confident before you pick up that telephone.

Marketing Career Profile : Advertising Sales Director
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Potential Market
Definition of Potential Market

Successful Affiliate Strategy
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.

Passion as a Sales Tool
Passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. Learn how you can measure your level of passion and in return increase your sales and customer satisfaction.

Overcome Marketing Challenges
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.

Percent-of-Sales Method
Definition of Percent-of-Sales Method

Creative Strategy
Definition of Creative Strategy

Marketing Research
Definition of Marketing Research

10 Rules for Small Businesses
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.

Generation Marketing
The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn more about the power of generation marketing and how it can boost your sales.

Advertising Plan
Definition of Advertising Plan

Your Marketing Mix
Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.

Handling Dissatisfied Clients
We all get them. Customers and clients that are disgruntled and dissatisfied, but how can we effectively handle them? Learn why customers and clients often complain and four steps on how to handle complaints.

Marketing Career Profile : Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Personal Branding
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively.

Marketing Career Profile : Media Director
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.

Sales: Voicemail Opportunity
Voicemail is a salesperson's worst nightmare. How can you get beyond them? Learn how you can turn voice mails into a cold calling journey of discovery in this guest article by Ari Galper.

Public Relations : Is it the Right Marketing Career for You?
Is a career in Public Relations right marketing career for you? Find out what this career track has in store for you and what job opportunities are available in Public Relations.

Ad Copy
Definition of Ad Copy

Advertising Budget
Definition of Advertising Budget

Objectives
Definition of Objectives

Viral Marketing Value
Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements. If this is true why have there not been more studies and research to explore their value? Learn how you can conduct your own research to raise the effectiveness of your viral marketing.

7 Ways to Stop Selling
Are your sales decling? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop "Selling" and Start Building Relationships in this guest article by Ari Galper.

Marginal Analysis
Definition of Marginal Analysis

Brand
Definition of Brand

Uniqueness in Marketing
Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique.

Promotion
Definition of Promotion

Nominal Scale
Definition of Nominal Scale

Norms
Definition of Norms

Exploring Careers in Marketing
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.

Marketing Commandments
Follow these 10 marketing commandments and learn how to protect your company from an exodus-a customer exodus.

Five Levels of Internet Mar...
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.

Market Effectively by Solut...
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting from listening to their target markets pain points.

Cost Per Thousand (CPM)
Definition of Cost Per Thousand (CPM)

DAGMAR
Definition of DAGMAR

Media Strategy
Definition of Media Strategy

How to Set Your Prices
WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.

Cost Efficiency
Definition of Cost Efficiency

Marketing Metrics
Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money in this week's guest article by Jeremy Cohen.