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Marketing: Most Popular Articles

These articles are the most popular over the last month.
The Ten Commandments of Great Customer Service
If you are in business customer service is an integral part of your job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Marketing 101: What Is Branding?
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in research to define and build your brand. Your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
What Is the Difference Between Marketing and...
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
What's the Difference Between Marketing and...
Consider marketing to be everything that you do to reach and persuade prospects.The sales process are the steps you take to get them to purchase.
Your 5-Step Guide to Developing a Marketing...
There are numerous benefits of a carefully planned marketing strategy, but it's the one item many business lack. There is a misconception that a marketing strategy is difficult to develop, but it's not as hard as you think. Find out how you can develop your marketing strategy in just 5 easy steps.
The 10 Best Online Marketing Strategies
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
What Makes a Marketing Strategy Different From...
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The Big Difference Between B2B and B2C Marketing
I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
How to Break Into a New Career in Marketing
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Have You Tried the Fastest Growing Form of...
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
Submit a Marketing Article
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Are You Cut Out for a Career in Marketing?
Are you interested in working in marketing? Do you know what a marketer does day in and day out? Get the insight into what a daily marketer does and learn what marketing career is best for you, where to find jobs, and how to stand out from the crowd.
Know Your Role: Responsibilities of a Marketing...
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
Develop a Public Relations Plan in 6 Easy Steps
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy to use steps.
5 Ways to Launch Your Marketing Career
Entry level positions are the first thing college graduates are concerned about when they graduate. Graduates who pursued marketing in their college years have many options in positions to choose from. Learn about five entry level marketing positions that are perfect for the recent college graduate.
12 Essentials of an Effective Marketing Brochure
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
How to Calculate Your Conversion Rate
Learn how to determine your website conversion rate. Whether you are collecting leads or selling items online, there is a formula that you can use to calculate your conversion rate.
Smart Marketing Tips for the Small Business Owner
It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.
How to Identify and Develop Your Brand Strategy
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
Without This, No Marketing Strategy Is Complete
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
The A to Z Glossary of Marketing Terms
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
8 Marketing Strategies for Nonprofit Organizati...
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
16 Tips for Effective Direct Mail Sales
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
5 Ways to Ditch that Awful Phone Sales Script
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
Is a Career in Marketing Right for You?
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Beginner's Guide to Marketing
What is marketing? It seems like a simple questions, but the answer can often be confusing and unclear. Learn what marketing is and what role it plays in any business.
Need a Marketing Strategy? Do This First
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
How to Know if You'd Excel in a Marketing Career
A marketing career takes the right balance between strategic and creative. It can be a lot harder than it looks. How do you know if a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Plan Your Marketing Campaign in 7 Easy Steps
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
How Do Key Performance Indicators Affect...
Key performance indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. Learn how KPIs can help a business focus on common goals and ensure those goals stay aligned within the organization.
9 Ways to Figure Out Your Brand Identity
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in the mind of people, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
Beginner's Guide to Integrated Marketing...
Definition of Integrated Marketing Communication (IMC)
The Dos and Don'ts of Writing Talking Points
Talking points are a persuasive product, but they're not meant to be read word-for-word. They're an internal document to keep people on the same page and can be used as seed material for other products and events. Here's how to write talking points
Don't Invest in Branding Until You've Done This
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
How Much Does a Marketing Consultant Make?
The career of being a marketing consultant is very rewarding, whether you are working as an independent or within a corporation. The salary of a marketing consultant can vary. This often depends on experience, specialty and knowledge. Learn the different ranges of salary paid to marketing consultants.
How to Understand and Identify Public Opinion...
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.
10 Ways to Make Your Small Business a Success
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
2 Questions That Will Help Define Your Brand
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
8-Step Guide to Creating a Facebook Event
Learn how to create a Facebook event via your fan page, rather than your personal profile.
Understanding the Media Buying Process...
Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.
Advertising Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
5 Ways to Create a Successful Affiliate...
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
Beginner's Guide to Basic Public Relations
Public relations is often referred to has earned media, but how do you get that earned media coverage? Learn what public relations is and not only how you can do it yourself, but how you can do it effectively.
Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
7 Ways to Stop 'Selling' and Start Building...
Are your sales declining? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients.
The 7 P's of Effective Marketing
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively.
What Do Your Clients Need?
Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you find the one that it fits. What do your clients need? Learn how to answer that question in this guest article by C.J. Hayden.
Get Your Company on Twitter in 8 Easy Steps
You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how? It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.
How To Write a Catchy Slogan that Sticks
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Time To Move Up From the Worn-Out Sales Brochure
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.
Do You Have What it Takes to Be a Market Analyst?
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Put Your Business Name to the Test
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
Public Relations Specialist
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
6 Ways to Succeed at Affiliate Marketing
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
The Simple Way to Keep Marketing Efforts on Track
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
Getting Started With Small Business Marketing
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
Publish or Perish
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How To Write A Keynote Speech
The longer a speech is, the easier it is to get lost in the text. Even with a good outline, you will get lost. It might take a couple hours or half a day to write a short speech. A keynote speech can take a week, or two weeks, to draft and edit and finalize. Organization and outlining can save you endless hours of rewrites.
5 Reasons Your Marketing Campaign Isn't Working
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
How To Write A Fact Sheet
How do you write a fact sheet? It's not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
Promotional Mix
Definition of Promotional Mix. Marketing.
What is a Marketing Plan?
A marketing plan serves as a roadmap to business to help guide and direct them in their marketing initiatives, but why is this important? Learn how a marketing plan can help you and what goes into a marketing plan that makes it complete and usable.
How to Calculate Your Brand's Value
Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but how do you determine your brand valuation?
10 Marketing Tips Every Small Business Should Try
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
5 Books Every Marketing Professional Should Read
Building a "value-added" brand in today's competitive global marketplace must be done by creating an
How Integrated Marketing Helps Small Businesses...
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing? Learn how one campaign could have taken advantage of integrated marketing and see an increase not only in results but their return on investment.
Five Best Practices When It Comes to Excelling...
Customers have choices. Are they choosing you? Learn how to implement five best practices that will not only improve your customer service, but help your business excel and grow.
To Sue, or Not to Sue: Defamation, Slander and...
Most defamation cases that actually hit the courts are filed by private citizens. Private citizens have a much lower bar to hurdle. As a public figure -- or a public relations professional -- you're not dealing with a private citizen. Public figures have to weight the costs versus the benefits, not only from a legal and a financial angle, but in terms of public perception and reputation.
Slander, Libel and How to Know When It's Time...
Every reporter who’s gone to journalism school has taken press law, and as a professional, they don’t want lawsuits filed against them saying that they carelessly and knowingly printed lies, or said lies over the air, and those lies hurt somebody. On the other hand, filing a lawsuit for defamation, slander, libel or invasion of privacy is a big step, and from a PR standpoint, it can be a big mistake.
Top Internet Marketing Strategies for the Small...
Here's a guide to online marketing strategies that will show you the tactics small businesses should be aware of and its implementations.
5 Signs You're Ready for a Professional Logo
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
How to Write Your Personal Branding Statement
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Media Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
The Basics of Facebook Marketing
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
Strategic Market Planning
Definition of Strategic Market Planning
Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Account Executive
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Market Research Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
What is Customer Service?
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
7 Tips on Creating and Growing Your Personal...
Building your personal brand is not an option, but rather a requirement. Personal branding used to be seen as narcissistic, but a personal brand is not only something that can help you in building your own business it can also be the secret sauce to helping your resume stand out from the crowd. Learn how to create and grow your personal brand with these 7 tips.
Want to Work in Marketing? Do These 5 Things Now
Marketing internships and entry level jobs are not as easy to get as they once were. The ramifications of our economy are making these jobs harder to come by. College students and recent graduates are finding they are hit with fierce competition for both entry level jobs and internships. You are going to have to have a strategic plan in order to get noticed and these five tips will help you in creating that plan.
Advertising Sales Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
How To Write A Letter To The Editor
How to write a letter to the editor. The opinion page is one of the most-read pages of any newspaper. Letters to the editor are underutilized. Editors and reporters will roll their eyes if you ask them how many press releases they get every day. Letters to the editor and opeds are the opposite. Most newspapers want more, not less. They're happy to get good pieces written by local public figures.
Mobile Marketing - Getting a Grasp on the Basics
Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of reach for some and the thought of the potential cost can make many of us shy away from it, but don't. Learn how you as a small business can reap the rewards of mobile marketing without draining your marketing budget.
Develop an Effective 30 Second Commercial
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
Market Research Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Corporate Communications Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
The Beginner's Guide to Lead Generation
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
Media Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Cold Calling Secret Alternative to Using Sales...
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
25 Marketing Tips That Will Revive Your Small...
I know when you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new
How To Write A Statement
A statement is quicker, easier and often more useful than a press release. Say there's a big news story. Your company just got bought by a bigger rival, you're the quarterback for the Raiders and got traded to the Giants or you're a big-time author who switched publishers. Sending a press release would be silly and pointless, because people already know what happened. What they want and need are quotes. That's all a statement is: one long quote from the same source.
Sales Therapy 101: Breaking Your Fear of Cold...
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Top 5 Places to Find Great Marketing Courses...
Are you needing to learn a new marketing skill or brush up on a marketing fundamental with a refresher course? I have good news for you. I have searched and provided you with the top five websites that offer a wide range of online courses in everything from basic marketing fundamentals to new techniques in mobile marketing.
How to Build Your Own Brand
Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand. Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand. Learn how to build your own brand and develop a strategy that will help you grow that brand.
What Role Does Customer Service Play in...
Customer service plays an important role in the marketing piece of your business. Marketing brings a customer in, customer service keeps them coming back. Learn why it's so important to the growth of your business.
Brand Your Business from the Inside Out
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Is Your Marketing Mix Doing More Harm Than Good?
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program that has the important components of an effective marketing mix.
Five No-Cost Marketing Tips
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.
Public Relations: Explore the Benefits
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
Account Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Observation
Definition of Observation. Marketing.
Public Relations Director
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Director. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Media Strategy
Definition of Media Strategy. Marketing.
What To Wear For The Cameras
What looks good in real life is much different than what looks good on camera, whether it's photos or film. Here's what to wear -- and what NOT to wear -- and how to prepare for a successful appearance.
Job Profile - Book Publicist
Doing publicity for authors is an exciting job. If you love books, being a book publicists is a good option for working in publishing. Most of the jobs are in major publishing centers like New York City or London, and it's smart, if you're a college student, to do an internship with a publisher.
Lifestyle Segmentation
Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles.
Small Business Owner's Guide to Market...
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Pinterest Offers Marketing Benefits to the...
Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you know if Pinterest is right for your business? What are the best practices you should implement if you decide to use Pinterest? Learn more about the marketing benefits that Pinterest offers to small businesses.
A Sample Media Plan for Public Relations
Writing a media plan is tougher than doing an advertising or marketing campaign. You don't typically have an advertising budget, and there are no hard numbers on sales, because you're not selling anything. What you are selling is an idea. So how do you write a plan to sell an idea, and how do know whether it worked or not?
Explore the Value of Customer Retention
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Gross Impressions
Definition of Gross Impressions. Marketing.
Market Research Supervisor
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Supervisor. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketers, Listen to Your Sales Team
The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective. It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy.
Interactive, Digital, and Internet Marketing -...
Interactive, digital, internet marketing are each unique, but what makes them different? We often use these terms simultaneously and this can cause confusion. I think it's time we cleared up the confusion. Learn the different between interactive, digital and internet marketing.
Why Marketing Research is Important to Your...
Marketing research is often confused with market research. There is a difference. Learn what marketing research is and what steps are involved in the process.
News Cycles: Timing Is Everything
So what is the news cycle, and how does it work? Newspapers, blogs, TV stations and radio all operate on completely different news cycles. The more time-sensitive a story is, the more you need to think about the news cycle and who to talk to first. The more time-sensitive a story is, the more you should lean toward radio, TV and blogs. The more complex and important a story is, the more you should lean toward newspapers.
Advertising Research
Definition of Advertising Research
Close More Sales with a Lead Nurturing Process
Lead nuturing is a fundamental process to sales.  Not everyone who contacts you initially is ready to buy, but you can help in providing them with education,
Job Profile - Press Secretary
What is a Press Secretary, and what do they do? Almost every local, state and federal agency uses press secretaries. They handle requests from newspaper, radio and television reporters, draft press releases, guest columns and speeches and organize events such as press conferences. Many Press Secretaries get their start as newspaper or television reporters. If you're in college, an internship at a newspaper, radio or television station would be helpful.
Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
Media Buyer
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media buyer. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Out of the Office Messaging that Leaves...
Are you planning a vacation?  Have you created a plan to ensure that your customers are taken care of.one of two things happens when people go on vacation,
Get and Keep Your Focus Using 5 Tactics that...
As a marketer it's your job to be creative in an instance when requested, but what do you do when you just can't focus and are having trouble coming up with that next brilliant campaign? Learn five tactics that will help you in not only getting focused but keeping your focus so that you can cultivate the creativity that your job requires.
How To Write A Short Speech
Short speeches are different animals. A keynote speech requires full text and maybe a teleprompter, because nobody should wing what might be the most important 30 minutes of their life. A short speech will come off as wooden if you try to read them word-for-word. So how can you write something that shouldn't be written word-for-word? Outline it. Practice it. Refine the outline and practice again.
Brand Packaging: Are You Reflecting the Right...
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Five Levels of Internet Marketing and the Sales...
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Full-Service Agency
An agency that handles all aspects of the advertising process, including planning, design, production, and placement.
5 Benefits Non Profit Organizations Gain from...
Social media including pages like Facebook, Twitter, Linkedln, and Google+ are playing an increasing role in people's lives, both as a way of connecting with friends and as a way of increasing business activity. Nonprofit marketing in particular has benefited from social media marketing in a number of ways. Learn the benefits of using social media to market your nonprofit organization.
Marketing Tool: Marketing Calendar Template
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
How Much Should I Spend on Marketing?
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Public Speaking – Preparation and...
Public speaking is one of those things that a person either loves or hates. The secret is being prepared. Learn how to prepare, practice and present.
Marketing Firm
Definition of Marketing Firm
Do Your Marketing Materials Sell?
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
B2B Marketing: Reasons to Adopt Social Media...
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
How to Set (and Get) the Right Prices
Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.
Understand the Importance of Local Marketing
The way that interactive marketing is changing local businesses are starting to get a marketing advantage. Many times when people will do a query online to search for a product or service online local businesses will appear on the first page. Do you understand the importance of local marketing and how it could benefit your business? Learn more about local marketing and what you can do to reap the benefits.
Motivation Research
Definition of Motivation Research
Objectives
Definition of Objectives. Marketing.
Social Media Marketing Benefits for Nonprofit...
A recent report that was released showed that nearly 85% of non profit organizations have implemented some type of social media marketing. That's not even the outstanding part, nearly 45% percent of these organizations have found that social media marketing plays a very important role in their fundraising. Are you using social media marketing in your nonprofit organization? If not let me share with you the benefits you could be missing.
Twitter: A Valuable Marketing Tool?
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter is has over 1 millon users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees.
3 Easy Steps to SMS Marketing
SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. Learn how you can get started with SMS marketing in 3 easy steps.
Publicity
Definition of Publicity. Marketing.
Local Marketing
Definition of Local Marketing.
Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Step by Step Guide to the Fundamentals of...
When it comes to marketing it can be overwhelming. Whether you've started your own business or landed your first marketing gig, how do you dive in and get started in creating a marketing strategy or campaign that will be successful? Learn where to begin your marketing with my four step fundamental tutorial.
Turning Your Services into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible. Learn how to turn your services into a product that will gain the trust of your prospective clients.
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