Marketing: Most Popular Articles
These articles are the most popular over the last month.
What is Branding and How Im...
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
Marketing Mix
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
Marketing Glossary
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Marketing terms definitions and glossary. Learn the lingo of marketing professionals.
Developing Your Brand Strategy
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge.
Marketing vs. Advertising
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.
10 Customer Service Tips
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann.
Integrated Marketing Communica
Definition of Integrated Marketing Communication (IMC)
Definition of Integrated Marketing Communication (IMC)
Marketing vs. Sales: What i...
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?
Top 10 Internet Marketing Tips
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Learn More about Careers in Marketing with About's Marketing Career/Job Profiles
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, and personality synopsis that will let you know if you are a good fit for that particular job.
Small Business Marketing
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
Develop a Marketing Strateg...
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
Creating and Using a Market...
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
Develop Your PR Plan
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.
Marketing Tool: Marketing Calendar Template
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.
Write Your Positioning Stat...
A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.
A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.
Marketing Career Profile : Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without.
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without.
Exploring Careers and Jobs in Marketing
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Breaking Into Marketing
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
Market Segmentation
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.
Focusing on your Target Aud...
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
No More Cold Calls
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts.
Marketing Career Profile : Market Research Analyst
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Determining Your Brand's Ob...
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.
Five No-Cost Marketing Tips
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.
Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even no-cost. Get started in promoting your business today and reap the rewards.
Define Your Brand
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
10 Small Biz Marketing Tips
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
Cooperative Advertising
Definition of Cooperative Advertising
Definition of Cooperative Advertising
Brand Identity
Definition of Brand Identity
Definition of Brand Identity
Brochure Marketing
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively
Marketing Benefits of Adver...
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.
Brand Management: Is it the Right Marketing Career for You?
Is a career in Brand Management right for you? Find out what this marketing career track has in store for you and what job opportunities are available in Brand Management.
Is a career in Brand Management right for you? Find out what this marketing career track has in store for you and what job opportunities are available in Brand Management.
Write a Sales Letter
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you.
Corp Communications Mgr
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Key Success Factors
Definition of Key Success Factors
Definition of Key Success Factors
Promotional Mix
Definition of Promotional Mix
Definition of Promotional Mix
Marketing During a Recession
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.
Develop A Business Name
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.
Marketing Basics for Nonprofit
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
Plan A Promotional Campaign
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
Learn how to plan a productive and successful promotional campaign in just seven easy steps.
Real Time Search a Reality
Real time search has been talked about and now it's a reality. Last week Google rolled out real time search results in search queries by encompassing live Twitter feeds into the results that they returned to the search engine user. You can no longer ignore social media. You must have a strategy that not only protects your brand, but increases your visibility to potential customers that are searching for what you have to offer. Learn why real time search is important to you and your company.
Real time search has been talked about and now it's a reality. Last week Google rolled out real time search results in search queries by encompassing live Twitter feeds into the results that they returned to the search engine user. You can no longer ignore social media. You must have a strategy that not only protects your brand, but increases your visibility to potential customers that are searching for what you have to offer. Learn why real time search is important to you and your company.
Importance of CRM Strategy
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.
Defining Your Niche Market
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.
Product Life Cycle
Definition of Product Life Cycle
Definition of Product Life Cycle
Developing Your Brand Strategy - 6 Week Course
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. This free 6-week online course is free and by the time you finish you will have a polished brand strategy that will give the the competitive edge.
An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. This free 6-week online course is free and by the time you finish you will have a polished brand strategy that will give the the competitive edge.
Advertising Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Create an Affiliate Program
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.
Facebook Marketing
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
Brand Beyond Marketing
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
CRM Value
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.
Write a Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value.
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value.
Market Analyst
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing through Sponsorship
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
Niche Marketing vs Mass Mar...
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.
socialmediamktg
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
Social media, it's the buzz hitting the marketing streets. There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. Learn the role social media can play in marketing and how it can benefit you as a company.
Norms
Definition of Norms
Definition of Norms
Brand Image
Definition of Brand Image
Definition of Brand Image
Personal Branding
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively.
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively.
Beat the 80/20 Rule in Sales
The vast majority of salespeople produce a fraction of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can anyone achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to the sales performance your sales staff.
The vast majority of salespeople produce a fraction of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can anyone achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to the sales performance your sales staff.
Marketing Career Profile : Media Buyer
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Career Profile : Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Develop Your Annual Marketing Plan - 6 Day Course
An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This 6 day online course is free and by the time you finish you will have a marketing plan that will give the the competitive edge.
An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This 6 day online course is free and by the time you finish you will have a marketing plan that will give the the competitive edge.
Corrective Advertising
Definition of Corrective Advertising
Definition of Corrective Advertising
Marketing - Articles
An index of articles for the Marketing guide site.
An index of articles for the Marketing guide site.
Market Research : Is it the Right Marketing Career for You?
Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research.
Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research.
Target Audience
Definition of Target Audience
Definition of Target Audience
Break the Fear of Cold Calls
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.
Advertising: Is it the Right Marketing Career for You?
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.
Drip Marketing
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign.
Internal Branding
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.
Creative Strategy
Definition of Creative Strategy
Definition of Creative Strategy
Sticky Slogans
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget.
Marketing Career Profile : Public Relations Director
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Is Marketing Right For You?
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.
Full-Service Agency
Definition of Full-Service Agency
Definition of Full-Service Agency
Qualitative Research
Definition of Qualitative Research
Definition of Qualitative Research
Brand Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Cold Calling Alternatives
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?
Market Research Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
What Role Does Your Logo Pl...
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.
Overcome Marketing Challenges
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.
DAGMAR
Definition of DAGMAR
Definition of DAGMAR
Five Levels of Internet Mar...
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.
Product Positioning
Definition of Product Positioning
Definition of Product Positioning
How to Set Your Prices
WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.
WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.
Effective Direct Mail Campaign
How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.
How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.
Evaluate Your Tone of Voice
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success.
Marketing Career Profile : Account Executive
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Brand Packaging
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace?
Market Research Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.
Tag Line
Definition of Tag Line
Definition of Tag Line
Strategic Market Planning
Definition of Strategic Market Planning
Definition of Strategic Market Planning
Benefits of Public Relations
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.
Account Coordinator
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Online
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.
Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.
Submit a Marketing Article
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication.
Internet Marketing Strategy...
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.
Twitter: A Marketing Tool?
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter is has over 1 millon users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees.
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter is has over 1 millon users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees.
Shut-up and Sell!
Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.
Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.
Advertising Plan
Definition of Advertising Plan
Definition of Advertising Plan
Hierarchy-Of-Effects Theory
Definition of Hierarchy-Of-Effects Theory
Definition of Hierarchy-Of-Effects Theory
Social Media Marketing Manners
It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services. Good manners is essential when it comes to interacting with others using social media networks as a marketing tool.
It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services. Good manners is essential when it comes to interacting with others using social media networks as a marketing tool.
Discover and Crush Your Bra...
When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. In this lesson you will learn where you can do the research to find your specific brand barriers.
When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. In this lesson you will learn where you can do the research to find your specific brand barriers.
Write a 30 Second Commercial
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results.
7 Ways to Stop Selling
Are your sales decling? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop "Selling" and Start Building Relationships in this guest article by Ari Galper.
Are your sales decling? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop "Selling" and Start Building Relationships in this guest article by Ari Galper.
Marketing Basics for the Sm...
There are basic strategies you can put into place to market a small business on a budget. There is a difference between on how a small business and a larger company market their products and services. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
There are basic strategies you can put into place to market a small business on a budget. There is a difference between on how a small business and a larger company market their products and services. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.
Your Marketing Mix
Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.
Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.
5 Reasons Customers Don't Buy
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.
Objectives
Definition of Objectives
Definition of Objectives
B2B and Social Media Marketing
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.
Flighting
Definition of Flighting
Definition of Flighting
Marketing Budget
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
10 Rules for Small Businesses
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.
Marketing Materials That Sell
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
Tips to Effective Blogging
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Generation Marketing
The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn more about the power of generation marketing and how it can boost your sales.
The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn more about the power of generation marketing and how it can boost your sales.
Media Strategy
Definition of Media Strategy
Definition of Media Strategy
Exploring Careers in Marketing
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.
Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.
Image Advertising
Definition of Image Advertising
Definition of Image Advertising
Successful Affiliate Strategy
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.
Reference Group
Definition of Reference Group
Definition of Reference Group
Uniqueness in Marketing
Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique.
Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique.
Outsourcing Your Marketing
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information you should gather and what things you should look for to find the right marketing consultant for you.
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information you should gather and what things you should look for to find the right marketing consultant for you.
Promotions: Is it the Right Marketing Career for You?
Is a career in Promotions right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations.
Is a career in Promotions right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations.
Continuity in Marketing
Continuity in marketing is extremely important. It's the strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product. Learn how to create continuity in your marketing message in this guest article by Jim Schakenbach.
Continuity in marketing is extremely important. It's the strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product. Learn how to create continuity in your marketing message in this guest article by Jim Schakenbach.
Public Relations Specialist
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
On-pack (On-pack Premium)
Definition of On-pack (On-pack Premium)
Definition of On-pack (On-pack Premium)
Internet Usage by Gender
We know that when it comes to the way men and women shop; it's different. Men waltz into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced in the isles. The same is true when it comes to the online behavior of men and women; gender stereotypes apply. Take a few moments to learn how both men and women use the internet and how that information can help you in positioning your product or service.
We know that when it comes to the way men and women shop; it's different. Men waltz into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced in the isles. The same is true when it comes to the online behavior of men and women; gender stereotypes apply. Take a few moments to learn how both men and women use the internet and how that information can help you in positioning your product or service.
Cost Per Rating Point (CPP)
Definition of Cost Per Rating Point (CPP)
Definition of Cost Per Rating Point (CPP)
15 Tips to Voicemail Survival
Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned.
Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned.
Cost Efficiency
Definition of Cost Efficiency
Definition of Cost Efficiency
Deceptive Advertising
Definition of Deceptive Advertising
Definition of Deceptive Advertising
Advertising Budget
Definition of Advertising Budget
Definition of Advertising Budget
Ad Copy
Definition of Ad Copy
Definition of Ad Copy
Potential Market
Definition of Potential Market
Definition of Potential Market
Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Career Profile : Advertising Sales Director
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Marketing Career Profile : Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job.
Break Into the Career Field...
Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.
Direct Marketing
Definition of Direct Marketing
Definition of Direct Marketing
Advertising Research
Definition of Advertising Research
Definition of Advertising Research
Four Ps
Definition of Four Ps
Definition of Four Ps
Social Media Marketing Crash Course - 7 Day Course
Is social media marketing right for your business? Are you confused about where to start when it comes to social media? This social media crash course will help.
Is social media marketing right for your business? Are you confused about where to start when it comes to social media? This social media crash course will help.
Public Relations : Is it the Right Marketing Career for You?
Is a career in Public Relations right marketing career for you? Find out what this career track has in store for you and what job opportunities are available in Public Relations.
Is a career in Public Relations right marketing career for you? Find out what this career track has in store for you and what job opportunities are available in Public Relations.
Annual Marketing Plan
An eight week marketing course that will walk you through the process of developing your annual marketing plan.
An eight week marketing course that will walk you through the process of developing your annual marketing plan.