Do You Marketing a Product or a Service?
Yes, IT Services
Explain Your Product or Service
IT Services
How Did You Start Marketing Your Small Business?
We started marketing our product using email campaigns, but there were hardly any clicks on our links.
Then we started participating in various IT conferences and seminars. We booked our company speakers to share something on the latest trends in the IT space.
How Did It Work?
The success rate with email campaign was not good and actually feel confident in saying the success rate ranked at "zero." We found very good productivity rate with conferences, events and seminars. We gained traction from such engagements and were able to close a couple of deals as well.
Advice
- I would suggest for a smaller company to take more participation in various events rather than doing email campaigns.
