Updated Articles and Resources

By Laura Lake, About.com Guide since 2003

Step by Step Guide to the Fundamentals of Marketing Created: Tuesday, June 04, 2013 Updated: Saturday, June 15, 2013
When it comes to marketing it can be overwhelming. Whether you've started your own business or landed your first marketing gig, how do you dive in and get started in creating a marketing strategy o...
Marketing Failure: Re-Evaluate or Close the Business? Created: Saturday, June 08, 2013 Updated: Saturday, June 15, 2013
How do you know whether it's time to re-evaluate your marketing plan or close your business? Either one is a tough concept to think about. Taking the time to decide which one is right for you could...
Top 5 Best Practices When it Comes to Online Merchandising Created: Wednesday, June 12, 2013 Updated: Wednesday, June 12, 2013
So, you want to sell online? You have a great website design and you've installed a shopping cart, but if you think that's all it takes - think again. Use these 5 top online merchandising tips to...
Increase Your Online Presence with SEO Created: Tuesday, June 24, 2003 Updated: Wednesday, June 12, 2013
Whether you offer services or sell products - or both - investing in Search Engine Optimization is the key to ensuring your site is indexed as deeply as possible by the search engines, and ranks w...
How to Conduct Your Own Keyword Research in Five Steps Created: Monday, June 03, 2013 Updated: Tuesday, June 04, 2013
Every business owner and marketer wants to be found in the search engines by their target market. It doesn't matter whether you are selling a product or a service you want to be found when people ...
Marketing Jobs with the Best Future Outlook Created: Sunday, June 02, 2013 Updated: Sunday, June 02, 2013
The landscape of marketing career opportunities have changed dramatically over the last decade. If you are interested in getting started with a career in marketing, here are three areas that you s...
Mobile Tweeting - Applications for Tweeting Using Your Mobile Device Created: Sunday, November 29, 2009 Updated: Monday, May 27, 2013
The great things about Twitter is that you can tweet from your mobile device and most people do. Twitter has seen an extreme amount of growth in the last year and more and more Twitter users are fi...
Social Networking Communities Provide Marketing Opportunities Created: Sunday, August 15, 2004 Updated: Monday, May 27, 2013
Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. Find out how to use social networking communities to network and exch...
What is Customer Service? Created: Wednesday, January 19, 2011 Updated: Monday, May 27, 2013
Customer service is not optional in today's businesses. It's crucial to creating customer loyalty and retention, but what does customer service really mean?
Understanding the Value of Content Curation in Your Marketing Strategy Created: Monday, March 18, 2013 Updated: Monday, May 27, 2013
Content curation is one of the six marketing trends to watch in 2013 by Econsultancy. Learn how content curation can benefit your business by being integrated into your marketing strategy.
Developing Your Marketing Mix Created: Sunday, July 04, 2004 Updated: Monday, May 27, 2013
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.
What is Branding and How Important is it to Your Marketing Strategy? Created: Saturday, July 26, 2003 Updated: Monday, May 27, 2013
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is th...
The State of the Union Speech Created: Thursday, January 27, 2011 Updated: Monday, May 27, 2013
Everything comes into play during the State of the Union speech. You have the undivided attention of the press, giving that speech the full spectrum of earned media: live TV coverage, pre-speech st...
What is a Marketing Consultant Created: Wednesday, January 12, 2011 Updated: Monday, May 27, 2013
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
8 Conversion Optimization Tips that Will Help You Get Results Created: Monday, May 20, 2013 Updated: Monday, May 20, 2013
If you are like most business owners and marketers you want to increase your online sales or lead inquiries. What most of us don't realize is that we often detour the conversion by not paying atte...
Nonprofit Marketing Created: Thursday, October 25, 2007 Updated: Thursday, May 09, 2013
Definition of Nonprofit Marketing
Social Media Marketing Benefits for Nonprofit Organizations Created: Sunday, August 30, 2009 Updated: Thursday, May 09, 2013
A recent report that was released showed that nearly 85% of non profit organizations have implemented some type of social media marketing. That's not even the outstanding part, nearly 45% percent ...
Eight Basic Steps to Marketing Your Nonprofit Organization Created: Monday, May 10, 2004 Updated: Thursday, May 09, 2013
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and don...
Five Ecommerce Trends You Need to Pay Attention to Be Aware Of in 2013 Created: Sunday, May 05, 2013 Updated: Sunday, May 05, 2013
As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often changes, especially in the...
5 Steps to Local Search Marketing Created: Sunday, April 28, 2013 Updated: Sunday, April 28, 2013
Local search marketing is becoming increasingly important to business owners, but if you are like most business owners you won't know where to start. Learn the 5 steps you need to take to increase...
Five Ways to Inspire Yourself and Push Through a Marketing Mental Block Created: Sunday, April 14, 2013 Updated: Sunday, April 14, 2013
It happens to the best of us, we hit a mental block. We have a deadline and we just can't come up with a new creative idea to draft a much needed marketing campaign. Learn 5 ways that you can brea...
Market Segmentation for the Small Business Created: Monday, November 24, 2003 Updated: Sunday, April 07, 2013
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there ar...
Marketing Strategies You Will Need in 2013 Created: Sunday, January 06, 2013 Updated: Sunday, April 07, 2013
We are entering the third year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards mark...
How Much Should I Spend on Marketing? Created: Friday, November 23, 2007 Updated: Sunday, April 07, 2013
Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face. There are guidelines that will help in allocating your resources.
Content Marketing - Understanding the Why and How Created: Sunday, September 20, 2009 Updated: Wednesday, March 27, 2013
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content mark...
Measuring Your Content Strategy ROI Created: Sunday, March 24, 2013 Updated: Wednesday, March 27, 2013
Content marketing isn't an easy fix, it's not the quick lead generator. There are soft benefits of a content strategy that is executed correctly but what about the hard benefits of content, like RO...
Interactive, Digital, and Internet Marketing - What's the Difference? Created: Saturday, December 29, 2012 Updated: Wednesday, March 27, 2013
Interactive, digital, internet marketing are each unique, but what makes them different? We often use these terms simultaneously and this can cause confusion. I think it's time we cleared up the ...
What is Inbound Marketing? Created: Sunday, July 08, 2012 Updated: Wednesday, March 27, 2013
What is Inbound Marketing? This phrase seems to have stirred some buzz within the marketing community, but several are still unclear of what is meant when someone says "inbound marketing." Learn w...
Small Business Guide to Creating an Effective Online Presence Created: Sunday, February 19, 2012 Updated: Wednesday, March 27, 2013
Gone are the days where you build a brochure website, do minimal search marketing and wait for it to attract visitors. Having a website that is an effective marketing tool and takes work. Learn t...
10 Ways to Increase Customer Reviews and Impact Your Search Engine Placement Created: Wednesday, February 27, 2013 Updated: Wednesday, February 27, 2013
Customer reviews carry value when it comes to increasing sales, but they can also increase your search engine placement especially when it comes to local search engine marketing. Learn 10 strategi...
How to Avoid Complacency in Your Small Business Marketing Created: Monday, September 24, 2012 Updated: Monday, February 25, 2013
To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and methods that are being used in their pa...
The State of Our Marketing Departments in 2013 Created: Sunday, February 10, 2013 Updated: Sunday, February 10, 2013
The marketing industry is ever-evolving and changing. Everyday we are introduced to different digital tools, more in-depth analytics, and face challenges with old-school search engine marketing. T...

Explore Marketing

Must Reads