Updated Articles and Resources

By Laura Lake, About.com Guide since 2003

Difference Between Marketing and Sales? Video Created: Tuesday, April 05, 2011 Updated: Monday, May 21, 2012
Though both are important to the success of a business, there is a difference between marketing and sales. Learn about the difference between marketing and sales so that you can grow your business.
5 Benefits Non Profit Organizations Gain from Social Media Marketing Created: Sunday, May 20, 2012 Updated: Sunday, May 20, 2012
Social media— including pages like Facebook, Twitter, Linkedln, and Google+ — are playing an increasing role in people’s lives, both as a way of connecting with friends and as a w...
Marketing Internships - How to Land the One You Want Created: Sunday, April 29, 2012 Updated: Sunday, April 29, 2012
A marketing internship can help you land a marketing job. It's been proven that college students with a marketing internship on their resume have a higher chance of receiving a job offer. Learn h...
Create a Facebook Event via Your Fan Page Created: Thursday, April 15, 2010 Updated: Monday, April 16, 2012
Learn how to create a Facebook event via your fan page, rather than your personal profile.
Top 5 Mistakes Made in Marketing and How to Avoid Them Created: Friday, June 15, 2007 Updated: Sunday, April 15, 2012
Learn about the top 5 marketing mistakes that businesses continually make and how you can avoid them. These mistakes although easily made can cost your business thousands of dollars.
Setup and Customize Your Google+ Stream Created: Sunday, April 01, 2012 Updated: Sunday, April 15, 2012
Google+ is a social networking that is one of the fastest growing. It's important to learn how to customize Google+ so that you get the most out of it. Learn how to setup and customize your Google+..
Write a Positioning Statement - How to Write a Positioning Statement Video Created: Monday, February 28, 2011 Updated: Tuesday, April 10, 2012
Make sure you're offering a positive business message by developing a stellar positioning statement. We'll show you how to write a positioning statement in a few simple steps.
Optimize Your LinkedIn Profile and Increase Find-Ability Created: Sunday, April 08, 2012 Updated: Sunday, April 08, 2012
Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. Learn how to optimize your LinkedIn prof..
Google Analytics - A Marketing Must-Have for Businesses Created: Wednesday, March 28, 2012 Updated: Wednesday, March 28, 2012
Google Analytics offers a great deal of value to businesses when it comes to tracking marketing efforts. However, many people become so overwhelmed with the system that they don't utilize it as th..
Understanding the New Facebook Changes to Brand Pages Created: Sunday, March 04, 2012 Updated: Tuesday, March 27, 2012
Facebook made an announcement last week that they will be making changes to brand pages. They will be integrating the timeline feature. There are pros and cons to businesses when it comes to chang..
How to Search Google Plus Created: Sunday, March 25, 2012 Updated: Sunday, March 25, 2012
Finally a social network has understood the value of search, but would we expect anything less from Google? The search feature within Google+ is a treasure when used correctly. We can find informa..
Pinterest Offers Marketing Benefits to the Small Business Created: Sunday, February 26, 2012 Updated: Sunday, February 26, 2012
Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you kn..
Tips for Effective Personal Branding Online Video Created: Monday, February 28, 2011 Updated: Thursday, February 23, 2012
There are many ways of doing effective personal branding online. See these great tips for effective personal branding online.
How to Create a Google+ Business Page Created: Tuesday, February 21, 2012 Updated: Tuesday, February 21, 2012
Google+ is the social networking created by Google. The network is adding users on a daily basis, not only is it growing in participants, the results are also showing up in search results. Learn h..
Small Business Guide to Creating an Effective Online Presence Created: Sunday, February 19, 2012 Updated: Sunday, February 19, 2012
Gone are the days where you build a brochure website, do minimal search marketing and wait for it to attract visitors. Having a website that is an effective marketing tool and takes work. Learn t..
How to Use Social Media in Marketing Video Created: Tuesday, April 05, 2011 Updated: Tuesday, February 07, 2012
Social media in marketing can be an extremely useful tool for growing your business. Learn how to use social media in marketing.
How to Determine Your Target Audience Video Created: Wednesday, April 06, 2011 Updated: Tuesday, February 07, 2012
Determine your target audience in order to market your business effectively. Here are some tips on how to determine your target audience.
Outsource Marketing - How to Outsource Marketing Video Created: Wednesday, April 06, 2011 Updated: Tuesday, February 07, 2012
There are many things you must consider before you decide to outsource marketing of your company to another firm. Here are some tips on how to outsource marketing.
Customer Service Best Practices Video Created: Tuesday, January 31, 2012 Updated: Tuesday, January 31, 2012
Customer service is essential to businesses of any scale. Here are customer service best practices that will help your company improve its customer loyalty.
Social Coupons - Good for Small Business? Created: Sunday, January 29, 2012 Updated: Sunday, January 29, 2012
The promise of new customers, the ability to get in front of potential customer that may not know you. It's all so tempting for the small business. It all seems to make financial sense, but does ..
Social Media Marketing - 5 Steps That Will Give You a Winning Strategy Created: Sunday, January 15, 2012 Updated: Sunday, January 15, 2012
Social media marketing does work, however it will not be an instant fix overnight. Many companies become frustrated because they signup for all of the social networks, but don't see the results th..
Marketing Campaign Checklist Created: Sunday, January 09, 2011 Updated: Sunday, January 08, 2012
There are many things that go into planning a marketing campaign. It's important to make sure that you have everything in order before a campaign launches. Here is a marketing campaign checklist t..
What is a Marketing Consultant? Created: Wednesday, January 12, 2011 Updated: Sunday, January 08, 2012
Learn what a marketing consultant is, what marketing services they provide and what skills it takes to not only select a good marketing consultant, but to also become one.
How to Setup Your Google Plus Account Created: Sunday, January 08, 2012 Updated: Sunday, January 08, 2012
Learn how to get started with Google Plus, by setting up your Google Plus account.
Personal Branding - Definition of Personal Branding Created: Monday, May 02, 2011 Updated: Wednesday, January 04, 2012
Definition of Personal Branding.
Marketing Methods and Trends - What's New for 2012? Created: Sunday, December 26, 2010 Updated: Sunday, December 25, 2011
We are entering the second year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards mar..
Google Plus vs. Facebook - What's the Difference? Created: Sunday, December 18, 2011 Updated: Sunday, December 18, 2011
There is a lot of confusion surrounding the new introduction of Google Plus. Many businesses are wondering if they should invest any effort. Will Google+ take the place of Facebook? I don't thin..
Why Businesses Should Pay Attention to Google Plus Created: Sunday, December 04, 2011 Updated: Monday, December 05, 2011
Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and sh..
Making Marketing Sense Out of Facebook Open Graph Protocol Created: Tuesday, May 04, 2010 Updated: Tuesday, November 29, 2011
Understanding the Open Graph protocol that was recently introduced by Facebook can help in your social media marketing initiatives. The Open Graph enables web developers to create social aspects t...
Marketing Success - 7 Time Saving Tools I Use Created: Saturday, November 26, 2011 Updated: Saturday, November 26, 2011
Many of us are doing the job of 2 to 3 people, it's hard to keep up. We not only manage our own clients, but we must work to market our own companies. How can we do it all? The answer is find to..
An Action Step is Worth a Thousand Words Created: Monday, June 18, 2007 Updated: Saturday, November 26, 2011
Brochures, sales letters, and websites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Jus..
Marketing Tool : Creating and Using a Marketing Calendar Created: Saturday, August 09, 2003 Updated: Saturday, November 26, 2011
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-ou..

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