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Laura Lake

Updated Articles and Resources

By Laura Lake

    Updated Articles and Resources
    • Make Yourself an Expert! Created: Monday, February 18, 2008 Updated: Tuesday, July 15, 2014
      Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the world became so after declaring themselves Experts and setting about the daily business of producing specialized products, services and information. Learn how to promote yourself as an expert and gain the public relations exposure.
    • 7 Ways to Increase Your Social Media Presence and Following Created: Sunday, July 13, 2014 Updated: Sunday, July 13, 2014
      The biggest challenge when it comes to social media is gaining exposure and a following. We’ve all been there, you setup your social media accounts and you have little to no followers, so what is a business to do? Learn seven ways that you can not only increase your followers, but increase your presence and visibility as well.
    • What is Branding and How Important is it to Your Marketing Strategy? Created: Saturday, July 26, 2003 Updated: Sunday, July 06, 2014
      A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in research to define and build your brand. Your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
    • Top 5 Best Practices When it Comes to Online Merchandising Created: Wednesday, June 12, 2013 Updated: Thursday, July 03, 2014
      So, you want to sell online? You have a great website design and you've installed a shopping cart, but if you think that's all it takes - think again. Use these 5 top online merchandising tips to...
    • 3 Easy Steps to SMS Marketing Created: Sunday, September 18, 2011 Updated: Monday, June 30, 2014
      SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing ...
    • Easy Guide to Using Google Analytics to Generate Content Ideas Created: Sunday, June 29, 2014 Updated: Monday, June 30, 2014
      You know content is important in marketing, but you always get stuck when it comes to determining what to write about. Learn how to use Google Analytics data to generate new content ideas.
    • Marketing Firm Created: Thursday, October 25, 2007 Updated: Monday, June 30, 2014
      Definition of Marketing Firm
    • Three Step Formula to Writing Titles that Get the Click Created: Sunday, June 29, 2014 Updated: Sunday, June 29, 2014
      You find writing easy, but for some reason you just can't get people to click-thru and read your articles. Why is that? Did you know that as individuals we look for specific criteria to determine if we will click-thru to an article in search, social media and newsfeeds? Learn more about that criteria and the three step formula that will help you in writing titles that get the click.
    • 25 Marketing Quotes You Can Learn From Created: Sunday, June 15, 2014 Updated: Sunday, June 29, 2014
      There are times that in marketing we can all get stuck and sometimes scanning quotes of inspiration and action can help us to find our lost footing. Over the years I have collected quotes that have inspired me to approach something differently or have just helped me through a mental dry spell. I have pulled those quotes together in hopes of helping you push through whatever block you are facing.
    • 25 Marketing Tips That Will Revive Your Small Business Marketing Efforts Created: Sunday, August 25, 2013 Updated: Friday, June 27, 2014
      It's not uncommon to go through a dry spell when it comes to generating new marketing ideas especially when you work in your small business day in and day out. Use these 25 marketing tips on gener...
    • Lifestyle Segmentation Created: Wednesday, October 24, 2007 Updated: Friday, June 27, 2014
      Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles.
    • Product Life Cycle Created: Thursday, October 25, 2007 Updated: Friday, June 27, 2014
      A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline.
    • Market Profile Created: Thursday, October 25, 2007 Updated: Friday, June 27, 2014
      Definition of Market Profile. Marketing.
    • ROAS Created: Wednesday, January 05, 2011 Updated: Friday, June 27, 2014
      Definition of ROAS. Marketing.
    • The Role of the Infographics in Marketing and How You Can Create Your Own Created: Sunday, June 24, 2012 Updated: Thursday, June 26, 2014
      Infographics are visual representations of data, information and knowledge. They have become increasingly popular and consumers find themselves attracted to the ability of getting the"
    • Advertising Budget Created: Monday, October 22, 2007 Updated: Thursday, June 26, 2014
      Definition of Advertising Budget
    • Gross Impressions Created: Wednesday, October 24, 2007 Updated: Wednesday, June 25, 2014
      Definition of Gross Impressions. Marketing.
    • Publicity Created: Thursday, October 25, 2007 Updated: Wednesday, June 25, 2014
      Definition of Publicity. Marketing.
    • Social Media Marketing Benefits for Nonprofit Organizations Created: Sunday, August 30, 2009 Updated: Wednesday, June 25, 2014
      A recent report that was released showed that nearly 85% of non profit organizations have implemented some type of social media marketing. That's not even the outstanding part, nearly 45% percent ...
    • Five Best Practices When It Comes to Excelling at Customer Service Created: Sunday, August 04, 2013 Updated: Wednesday, June 25, 2014
      Customers have choices. Are they choosing you? Learn how to implement five best practices that will not only improve your customer service, but help your business excel and grow."
    • Motivation Research Created: Thursday, October 25, 2007 Updated: Wednesday, June 25, 2014
      Definition of Motivation Research
    • 25 Marketing Tips That Will Revive Your Small Business Marketing Efforts Created: Monday, May 26, 2014 Updated: Monday, June 23, 2014
      I know when you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new
    • Crowdsourcing Created: Tuesday, February 01, 2011 Updated: Monday, June 23, 2014
      Definition of Crowdsourcing. Marketing.
    • 5 Benefits Non Profit Organizations Gain from Social Media Marketing Created: Sunday, May 20, 2012 Updated: Sunday, June 22, 2014
      Social media including pages like Facebook, Twitter, Linkedln, and Google+ are playing an increasing role in people's lives, both as a way of connecting with friends and as a way of increasing business activity. Nonprofit marketing in particular has benefited from social media marketing in a number of ways. Learn the benefits of using social media to market your nonprofit organization.
    • Cost Per Rating Point (CPP) Created: Tuesday, October 23, 2007 Updated: Saturday, June 21, 2014
      Definition of Cost Per Rating Point (CPP)
    • Norms Created: Thursday, October 25, 2007 Updated: Friday, June 20, 2014
      Definition of Norms. Marketing.
    • Brand Manager Created: Monday, October 22, 2007 Updated: Friday, June 20, 2014
      Definition of Brand Manager. Marketing.
    • Personal Branding Created: Monday, May 02, 2011 Updated: Friday, June 20, 2014
      Definition of Personal Branding.
    • MarketingPlan Pro Software by Palo Alto Software Created: Sunday, August 31, 2008 Updated: Friday, June 20, 2014
      MarketingPlan Pro software was developed by Palo Alto and powered my marketing guru John Jantsch. I had the opportunity to play with this software program. In this review I share with you the pro...
    • Subliminal Perception Created: Thursday, October 25, 2007 Updated: Thursday, June 19, 2014
      Definition of Subliminal Perception
    • Where to Find and Post Marketing Jobs Created: Sunday, October 31, 2010 Updated: Thursday, June 19, 2014
      Are you looking for a marketing job? Are you a company trying to determine what the best sites are to find great marketing candidates? Here are my top 5 marketing job websites, both for the candidates and for the company looking for employees. My goal is to give you marketing job sites that you may not be aware of or just haven't thought about.
    • Marketing Success - 7 Time Saving Tools I Use Created: Saturday, November 26, 2011 Updated: Thursday, June 19, 2014
      Many of us are doing the job of 2 to 3 people, it's hard to keep up. We not only manage our own clients, but we must work to market our own companies. How can we do it all? The answer is find to...

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