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Laura Lake

Updated Articles and Resources

By Laura Lake

    Updated Articles and Resources
    • Mobile Marketing - Getting a Grasp on the Basics Created: Sunday, August 01, 2010 Updated: Wednesday, April 16, 2014
      Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Mobile marketing seems out of ...
    • Marketing vs. Sales: What is the Difference? Created: Tuesday, August 12, 2003 Updated: Wednesday, April 16, 2014
      Consider marketing to be everything that you do to reach and persuade prospects. Once you've reached them, you move into the sales process. The sales process are the steps you take to close and g...
    • Tips to Improve Customer Service Created: Sunday, February 06, 2011 Updated: Wednesday, April 16, 2014
      Learn a few tips that will help you improve your customer service, which will lead to customer satisfaction and loyalty.
    • Explore the Value of Customer Retention Created: Sunday, February 01, 2004 Updated: Wednesday, April 16, 2014
      Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients."
    • Top Internet Marketing Strategies for the Small Business Created: Sunday, September 09, 2012 Updated: Wednesday, April 16, 2014
      Here's a guide to online marketing strategies that will show you the tactics small businesses should be aware of and its implementations." itemprop="description" Sunday, May 25, 2003 Updated: Tuesday, April 15, 2014
      The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
    • Is Email Marketing Dead? Created: Sunday, April 13, 2014 Updated: Sunday, April 13, 2014
      Email marketing is not dead, but long gone are the days of "email blasts" that sent out one message to everyone. Learn four ways that you can re-engage your email list and increase the return on investment when it comes to email marketing.
    • The Ten Commandments of Great Customer Service Created: Wednesday, November 10, 2004 Updated: Sunday, April 13, 2014
      Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in busi...
    • Breaking Into the Career Field of Marketing Created: Wednesday, October 10, 2007 Updated: Wednesday, April 09, 2014
      Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degr...
    • Public Speaking – Preparation and Presentation Tips Created: Monday, September 05, 2011 Updated: Wednesday, April 09, 2014
      Public speaking is one of those things that a person either loves or hates. The secret is being prepared. Learn how to prepare, practice and present." itemprop="description'" --> itemprop="descript...
    • Ten Ways Restaurant and Entertainment Industries Can Use Social Media to Market Created: Wednesday, February 03, 2010 Updated: Wednesday, April 09, 2014
      Restaurants and entertainment companies can benefit from using social media, but many are unsure where to start or how to use them to increase revenue." itemprop="descriptit3'" --> itemprop="descri...
    • Full-Service Agency Created: Tuesday, October 23, 2007 Updated: Wednesday, April 09, 2014
      An agency that handles all aspects of the advertising process, including planning, design, production, and placement.
    • Exploring Careers in Marketing Created: Monday, May 19, 2003 Updated: Wednesday, April 09, 2014
      How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality...
    • Optimize Your LinkedIn Profile and Increase Find-Ability Created: Sunday, April 08, 2012 Updated: Wednesday, April 09, 2014
      Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for you." itemprop="descriptit3'" --> itemprop="descri...
    • What is Branding and How Important is it to Your Marketing Strategy? Created: Saturday, July 26, 2003 Updated: Sunday, March 30, 2014
      A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is th...
    • 4 Surefire Ways to Build Your Brand on Social Media Created: Tuesday, March 25, 2014 Updated: Tuesday, March 25, 2014
      Unsure of where to start with your social media efforts? Don't be overwhelmed it doesn't have to be complex. Learn four basic surefire ways that will help you build your brand on social media.
    • Avoid a PR Nightmare by Managing and Responding to Glassdoor Reviews Created: Sunday, March 23, 2014 Updated: Sunday, March 23, 2014
      Glassdoor is a social site where employees can post company reviews anonymously. Negative reviews not only hurt employee recruitment, but they can also hinder potential customers and clients from doing business with you. Learn how to avoid a public relations nightmare by managing and responding to Glassdoor reviews.
    • How to Conduct Your Own Keyword Research in Five Steps Created: Monday, June 03, 2013 Updated: Tuesday, March 18, 2014
      Every business owner and marketer wants to be found in the search engines by their target market. It doesn't matter whether you are selling a product or a service you want to be found when people search for what you have to offer, but do you know what keywords your target market is searching for? You might be surprised. Learn how to conduct your own keyword research in five steps.
    • Where to Find and Post Marketing Jobs Created: Sunday, October 31, 2010 Updated: Sunday, March 09, 2014
      Are you looking for a marketing job? Are you a company trying to determine what the best sites are to find great marketing candidates? Here are my top 5 marketing job websites, both for the candidates and for the company looking for employees. My goal is to give you marketing job sites that you may not be aware of or just haven't thought about.
    • Elements in the Situational Analysis Created: Wednesday, July 06, 2005 Updated: Wednesday, February 26, 2014
      Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.
    • H2H Marketing Eliminates the Need for B2B and B2C Segmentation Created: Sunday, February 23, 2014 Updated: Sunday, February 23, 2014
      H2H (human to human) messaging is showing the importance of eliminating B2B and B2C segmentation. We must learn that our marketing message must speak to humans in a way that they understand and expect, whether or not they are in a business to business or business to consumer environment. Learn the importance of H2H and how you can begin incorporating it into your marketing today.
    • Top 4 Digital Marketing Strategies You Don't Want to Miss in 2014 Created: Sunday, February 09, 2014 Updated: Sunday, February 09, 2014
      We continue to see a shift when it comes to marketing, more and more companies are allocating more of their budgets to digital marketing strategies. Digital marketing brings us several benefits, so this shift is understandable, but how do you know what strategies you should be focused on? Read my predictions on digital marketing strategies that will be crucial in 2014.
    • Focus and Identify Your Target Audience Created: Monday, August 04, 2003 Updated: Monday, January 27, 2014
      The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.
    • Lead Nurturing Sequence Example Created: Sunday, January 26, 2014 Updated: Sunday, January 26, 2014
      Lead nurturing is vital in a business to assist in not only getting to know a prospect to also closing the sale. Most people get stuck with lead nurturing get stuck when it comes to create a sequence of events, so I have a provided sample to help move them in the process.
    • Close More Sales with a Lead Nurturing Process Created: Sunday, January 26, 2014 Updated: Sunday, January 26, 2014
      It's time to take a hard look at the leads you are leaving on the table. That's right, most businesses think that need more leads, but truth is many of these businesses are not nurturing the leads that they are getting. Statistics show that if you are not taking the proper steps to close your sales, then essentially you are losing 79% of your leads. Learn how to create a lead nurturing process step by step.
    • What is the Net Promoter Score and What Does it Have to Do with Marketing? Created: Sunday, January 12, 2014 Updated: Sunday, January 12, 2014
      The Net-Promoter Score tracks how customers represent a company to their friends, family and associates. We all know that consumer representation otherwise known as word of mouth marketing is free marketing that greatly influences business growth. Learn more about the Net Promoter Score and how it can help you with your marketing.
    • Do Your Marketing Materials Sell? Created: Monday, July 12, 2004 Updated: Sunday, December 29, 2013
      Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
    • Five Steps to Protecting Yourself from Non-Paying Clients Created: Sunday, December 22, 2013 Updated: Sunday, December 22, 2013
      Most businesses, agencies, contractors and consultants that have been in business for five years or more have encountered either a client that was a slow-pay or didn't pay at all. Learn five steps that can't eliminate a loser client, but can help in protecting you from them and increase the chances of you collecting what you ware owed.
    • Ten Historic Marketing Flops Created: Sunday, December 08, 2013 Updated: Sunday, December 08, 2013
      Successful marketing is often a lot of trial and error. Unfortunately some errors can follow companies throughout history. Learn about ten historic marketing flops that have continued to stick in the minds of consumers. Understanding these flops that have been launched by major companies can help you in avoiding the same mistakes.
    • How to Identify Marketing Tactics that Support Your Marketing Strategy Created: Thursday, November 28, 2013 Updated: Friday, November 29, 2013
      You've created your marketing strategy and you have identified your goals and objectives, but how do you know what tactics to use to get to those objectives? Use this checklist to select the right tactics that will get you to your end goal.
    • How Retailers Will Compete for Your Business this Holiday Season Created: Monday, November 22, 2010 Updated: Thursday, November 28, 2013
      It's that time of year, when retailers compete for your business and they've put their marketers to work to capture your attention and your dollars in the 2010 holiday season. Learn what strategies and tactics brick and mortar retailers and etailers are using this year to get you to purchase from them.
    • How to Write a Marketing Brief Created: Sunday, November 17, 2013 Updated: Sunday, November 17, 2013
      Learn how to write a marketing brief in ten steps that will not only save you time, but save you money.

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