Wednesday May 30, 2012
I'm going to get a little geeky on you today. I want to talk about search engine marketing.
First, let me explain what search engine marketing is. Search engine marketing is using popular search engines such as Google, Bing and Yahoo! to market your products and services. Effective search engine marketing means that when a potential customer or client types in keywords matching what you offer they are greeted with your website. More and more customers are using search engines. We use search engine to price shop, to research and even to buy.
Did you know that there are nearly 2 billion searches done each day. How many customers do you think are out there searching for your products or services? I'm sure it's at least a few. Do you really want to take the chance of missing out on gaining there business? I didn't think so.
I know that when people talk about search engine marketing and optimization it can cause great confusion, so I want to share with you search engine marketing basics that you can start to implement. Can you really afford to ignore the "yellow pages" of today which are search engines?
Learn the search engine marketing basics that every small business needs to know. I'll show you the foundational components that you need to be aware of to increase your chances in gaining search engine rank within results that are displayed to your potential customer.
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Tuesday May 29, 2012
Customer service is vital to business today. When customers don't receive the service they desire or feel they are worthy of, they will take their business elsewhere and you won't get another chance to convert them into a buyer.
Customer service isn't just the service before the sale, but it's the service after the sale is It's the way they are treated from the moment they first contact you to months after the purchase. You've got one shot!
When it comes to marketing, customer services plays a very important role. It's the element that will not only seal the deal, but determine whether that customer will return to your place of business to purchase. This is true whether you are a B2C or a B2B businesses. It also doesn't matter whether you sell a product or a service. Don't underestimate the value that customers put on the care they receive.
We can all do things to improve customer service and should really work towards excellence in that goal daily. Think about the last time you were treated poorly, you told everyone and more than likely still to this day you haven't forgotten that moment.
I want to help you take your customer service to the next level, so I've put a few resources together for you. I promise that if you spend a few moments reading what I've provided to you, you will find things you can start implementing today.
I'd also like to ask you to share your customer service tips with readers, so that we can all work to improve and provide the best service to consumers. Good service will always create customer loyalty and repeat buyers and this is the essence of a thriving business.
Your Turn: Share Your Customer Service Tip
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Monday May 28, 2012
Isn't this the question we all ask ourselves when it comes to social media? How many Facebook fans do I need? How many Twitter followers will make a difference in my business?
That's a tough question for any business, and especially tough in public relations. Say you have 1,000 followers on Twitter and 4,000 fans on Facebook. OK, great. What does that mean?
We all think there is some magic number. After all, how many actually read our messages?
Dig into the details with guest writer Guy Bergstrom who delves into the analtyics of how many followers and fans we really need.
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Sunday May 27, 2012
One of the biggest challenges in selling professional services is that what you are offering is intangible. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need.
You can overcome common barriers to making a sale by "productizing" your services. That just simply means making your service look more like a product, so that it becomes easier for your clients to buy.
Learn how to turn your services into a product that will gain the trust of your prospective clients in this guest article by C.J. Hayden.
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