Sunday December 15, 2013
There is a difference when it comes to marketing a product vs. marketing a service. A product is tangible you can touch it, see it and smell it. When it comes to a service you are selling the intangible. You are asking someone to buy something that is invisible to them. When it comes to products and services not only are they different offering, but there are key differences in marketing them.
A product has attributes and specifications, so it's easy for products to be compared. When it comes to services it really comes down to the feeling a consumer gets from the overall brand that is providing the service. A consumer can't "try" the service first so it's hard for them to have a true comparison.
What can you do to market the service effectively? How can you use the art of persuasion to seal the deal?
A service company must create a "perception" around the service and play up the benefits. Learn how to market your service effectively.
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Sunday December 8, 2013
Marketing success often depends on a lot of trial and error. However, that doesn't mean you throw caution to the wind. You must be familiar with your product and/or service as well as your consumers. What are they interested in? What do they want? It helps to understand why they buy what they buy.
I am one who believes if we take the time we can learn from others mistakes and hopefully not make the same ones. This week I've pulled together ten historic marketing flops that will have you thinking, chuckling and even rolling your eyes at the carelessness.
When launching new campaigns it's important to keep the following in mind:
- Product extensions aren't always a good idea.
- Market research can ensure your products success.
- Marketing flops don't just happen to the little companies, they happen to companies that have a history of success.
The marketing flops I'm about to share with you are disasters in the history of marketing and advertising. Learn from them, educate yourself and try to understand where they went wrong so that you don't make the same mistake. Ten Historic Marketing Flops to Learn From
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Friday November 29, 2013
You've been tasked with creating a new marketing campaign for the launch of a new service or product. You've figured out your strategies, but you have to now decide on the tactics you will use to achieve your marketing objectives.
It's not uncommon for people to either be stronger in marketing strategies or marketing tactics. It takes a great deal of skill and experience to be able to identify both easily. I've found that when it comes to creating tactics for strategies most marketers can experience a bit of anxiety.
After all it's the tactics that will either cause the campaign to succeed or fail, knowing this can often cause anxiety.
I decided to share my marketing tactics checklist. It can help you to identify tactics that will support your marketing strategy. Taking time to work through this checklist will help to ensure that you have made sound choices and eliminate missed marketing opportunities. How to Identify Marketing Tactics that Support Your Marketing Strategies
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Thursday November 28, 2013
Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just do what you did last year and expect to increase your online sales. We are 26 days from Christmas.
What have you been doing this holiday season? Review the top 5 ecommerce trends and strategies for the 2013 holiday season - grab a few of the ideas and get moving, you are running out of time.
Important dates still remaining in the 2013 ECommerce Holiday Season
Local retailers are vying for the business of consumers this holiday season - using tactics and merchandising that has proven to successful in the past. We are seeing different strategies used by brick and mortar retailers and online retailers. They realize that this year will be very different than a year ago and they are working hard to get consumers to spend their holiday budget with them.
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Image Copyright Jay Lopez