1. Money

Five No-Cost Marketing Tips

The most common question that I receive in my inbox "Laura, how do I save money in my marketing?"  First, let me say I hear you. Having had two businesses of my own, I am always on the lookout for ways to market that are low cost, but yet still effective. There are ways to do it. It just takes creativity and knowing your target marketing to be successful, I will show you how.  

Other Marketing Tips
Marketing Spotlight10

Is Email Marketing Dead?

Sunday April 13, 2014

It seems that many marketing departments have fallen out of love with the once loved digital marketing tool - email marketing.   What once used to be our go-to has seems to have walked the path of long-gone.

I'm here to tell you that's not true.  While we must think differently about the way that we use email and the old school method of "batch and blast" has fallen into the abyss, targeted email marketing that provides consumers with timely and valuable information is still very much alive.

Think about it, 91% of us use our email on a daily basis.   Recent studies have shown that sales from email marketing have quadrupled since 2009.

The key is to engage your subscribers, provide them with information they deem as valuable and use email marketing as a tool to encourage dialogue.

Learn how to re-engage your email list, build trust with your users and in return begin to see it become a viable marketing tool for you and your business.  Is Email Marketing Dead?

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Marketing, Advertising, Sales - Who Does What?

Sunday April 6, 2014

It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion.

I started to see the misunderstanding of these roles when I was spending time browsing and sorting through job listings. It is not uncommon for sales jobs to be listed in the marketing jobs classifications and the same was true when it came to jobs that pertained to advertising.

I'm going to say it one more time, before getting into the details - they are not the same.

Let's take a look at the defining differences:

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Sales: The sales process is everything that you do to close the sale and get a signed agreement or contract. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance. Advertising and marketing lay the ground work to warm up the lead and prepare them for the close of the sale.

When you are looking to place job listings, be sure to list them in the right category and you will more than likely detour the chances of getting applicants that don't fit the requirements for the positions you are listing.

When it comes to the world of corporations and business structure look at the different roles and use them to help define how departments can work together with the other departments and the role that each department plays when supporting the others.

All three of these components are necessary when it comes to the success of a business, but having a deeper understanding of their purpose can help in organization and planning for that success.

For a greater understanding of the differences use the following resources:

Marketing vs. Advertising: What's the Difference?

Marketing vs. Sales: What's the Difference?

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4 Surefire Ways to Build Your Brand on Social Media

Thursday March 27, 2014

Social media can seem overwhelming to businesses.  Where do you start? What do you say? How do you remain relevant?

All very valid questions.  Social media is not a quick fix, it takes effort and an investment of time.  The main thing to understand is that if you are only going to do it half-way, don't do it at all. It's better to not be present than it is to be half in and half out.

We know that social media is changing the way consumers purchase, the way they seek customer service and they way they just generally engage with others.

Just consider the following statistics from 2014:

  • Pinterest is now more popular than Twitter among internet users.
  • Facebook is aging and shifting. 45% of internet users age 65+ use Facebook.
  • 71% of users access social media from a mobile device.
  • There are now over 1 billion  with Google+ enabled accounts

So, now that you understand the value of social media you may be wondering how you should get started. This week I've asked guest author Ashley Welter to share with you the best ways to build your brand on social media.

Learn what she had to say in 4 Surefire Ways to Build Your Brand on Social Media.

Oh and while you are at it, be sure to follow me on social media for real-time updates.

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Avoid a PR Nightmare by Managing and Responding to Glassdoor Reviews

Sunday March 23, 2014

Could the website that was voted Best Employment Site in 2013 be tainting the reputation of your company?

This past week I received an inquiry asking me what a company should do when it comes to negative reviews on that social website that's known as Glassdoor.

Glassdoor enables employees and former employees the opportunity to rank and review the companies they've worked for anonymously.  This has caused a great deal of heartache for some companies and often leaves them puzzled on what to do to protect their reputation.

We know that social sites carry consequences when it comes to customer ratings and complaints and now companies need to be concerned with what their employees are saying about them.  This is your wake-up call. The worst thing you could do is stick your head in the sand and pretend it's not happening.

Glassdoor doesn't only detour candidates from applying at positions that are open at your company, but it could also detour potential prospects and customers from signing that partnership deal.

Learn what you should do to manage and respond to reviews and use the information on Glassdoor to strengthen your internal culture and communication.   Avoid a PR Nightmare by Managing and Responding to Glassdoor Reviews

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