We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.

What does a tip have to do with marketing or sales? The wait staff that we encounter in a dining establishment is an extension of the marketing of that establishment. It can be negative or positive and it can determine whether or not you ever return. On the flip side this could also be the first encounter a person has in a sales career. A waitress or waiter is a true picture of the sales cycle and the success or disaster that can come out of a selling and service transaction.

If you are a waiter or waitress you have now entered the job of sales. How you perform, what you do and whether or not you keep a smile will determine how well you do in the service industry. A tip should never be expect, but earned. If you keep that in mind you will do well. If you forget it you may just go home empty handed.

A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your business name is getting your message across to potential customers and clients.

We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In today's economy it's important to nurture the relationships that matter. That doesn't mean just nurturing the potential clients that may sign tomorrow, but nurturing every relationship. Learn five tips that will help you in nurturing sales relationships that matter. Which relationships matter? Every single one.

Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.

Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. Customer retention should be one of your biggest investments in your business.

Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal. Read More

The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget. Stop! Let me explain to you why more than ever you should consider your marketing spend as an investment and not an expense.

In light of the recent Eliot Spitzer scandal, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without. Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.

Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign. Read more.