It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies make in every marketing campaign. They are so common that they almost always go unidentified. Learn what the top 5 marketing mistakes that businesses continually make are and how you can avoid them. Common Marketing Mistakes

Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter, LinkedIn, Facebook and RSS Feeds. Have you ever considered how many messages you are sending out using all these marketing vehicles?  It may be time to consider that while technology has made us more efficient perhaps it has also made us less effective.

I've seen so many companies lately bombard their lists and followers with multiple messages on a daily basis.  This causes detrimental effects. When you over communicate with your customers you will find that your message is being lost, your audience encounters confusion and worst yet you will even begin to lose that audience one-by-one.

There is a balance between marketing, being informative and overwhelming those that receive your messages.  Have you found that balance? If not it may be time to consider the messages you are sending out, the volume of those messages and make a determination as to whether they serving as a marketing tool or a nuisance to those that are subscribed. Learn how much marketing communication is too much and how to find out what type of communication your customers and clients want from you.

Your turn: Have you found that balance in your marketing communication and have tips that you would like to share when it comes to balancing email, social media tools and RSS feeds?

I don't know what it is about this time of year, but it always seems to be the time that people transition in their jobs. They get promoted or move to another company. My correspondence is flooded with marketing job questions. What kind of education do I need? Is this the right salary for this job? How do I find my marketing dream job?

Exploring careers in marketing is just half the fun. Our industry has such diverse opportunities for employment. Once you've figured out what job it is that you desire and you've brushed up that resume to market you I'd suggest contacting a marketing headhunter that specializes in finding jobs for marketing executives and professionals. You'll find Harry Joiner's blog filled with fantastic tips on not only finding, but landing that dream job.

I love when we coin phrases and they become the buzz, but when it really comes down to it a lot of people don't know what's meant by the said phrase.  I'm going to pick on one of those phrases today and it's Integrated Marketing.

Our marketing world is shifting that is no secret.  Everywhere we look we see something about integrated marketing, but I still see companies that don't embrace that approach.  Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline.  In other words - well it's important.

A few years ago there was a marketing campaign that was launched in my area and I was always amazed that they did not use an integrated approach to gain more bang for their buck.  I often use it as an example of how integrated marketing could of worked and creating a user experience that perhaps would have increased the companies overall investment.

I'm going to share that story with you today in hopes that you will learn what integrated marketing is and why it is important to your business - big or small it doesn't matter - integrated marketing can increase your overall impact.

Side note:  I purposely left out the names of the parties involved in order to avoid any embarrassment.

Your turn: How are you utilizing integrated marketing in your business?