1. Money

Five No-Cost Marketing Tips

The most common question that I receive in my inbox "Laura, how do I save money in my marketing?"  First, let me say I hear you. Having had two businesses of my own, I am always on the lookout for ways to market that are low cost, but yet still effective. There are ways to do it. It just takes creativity and knowing your target marketing to be successful, I will show you how.  

Other Marketing Tips
Marketing Spotlight10

How to Measure Your Content Strategy ROI

Tuesday April 22, 2014

Content! Content? Content!

Yes, we are all telling you to write more content. I'm even advising clients on a daily basis to implement a content strategy as a core piece of their 2013 marketing strategy.

We know that content brings us soft benefits including public trust, engaged prospects, expert status and happier clients, but what about the ROI? That's what the C Suite wants to know.

"How much is this content going to make?"
"How many leads will we get?"
"How much money will it make us over the next quarter?"

Do the above questions sound familiar?

Those are the tough questions that senior marketers are tasked to answer on a frequent basis as they continually work to explain the importance of content to those responsible for the bottom line. Content marketing is often not an easy sell to those focused more on immediate results and the hard benefits.

How do you prove that content marketing and strategy development is the way to go?

You have to know what to measure. Create trend lines and benchmarks and be able to track the value. It will take work, but if you can get them to understand that while content is not a quick fix or instant lead generator it will create a strong presence and by having a solid inbound marketing plan you studies show you have the ability to increae your leads 4.2 times your current lead rate, you just might have them.

Learn how to measure your content efforts in a way that your CEO, COO and CFO can understand in my article Measuring Your Content Strategy ROI.

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Public Speaking – Preparation and Presentation Tips

Sunday April 20, 2014

Do you enjoy public speaking?  What about giving a presentation?  Do you find yourself fighting anxiety when you've been asked to present in front of a room full of people?

If you answered yes, I hear you.

Public speaking is either something someone loves or hates - there is no in-between.

The secret in being comfortable in front of a crowded room is being prepared and confident about what you are presenting. Preparation and confidence will allow you to interject more of your personality enabling you to be entertaining and relaxed.

Learn how to prepare, create and practice your presentation in a way that you'll find the jitters disappear.  You may just find that you love public speaking after all - I did.   Public Speaking - Preparation and Presentation Tips

Your Turn: Do you have a presentation and preparation tip for public speaking?  If so, please share it in the comment section below.

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Is Email Marketing Dead?

Sunday April 13, 2014

It seems that many marketing departments have fallen out of love with the once loved digital marketing tool - email marketing.   What once used to be our go-to has seems to have walked the path of long-gone.

I'm here to tell you that's not true.  While we must think differently about the way that we use email and the old school method of "batch and blast" has fallen into the abyss, targeted email marketing that provides consumers with timely and valuable information is still very much alive.

Think about it, 91% of us use our email on a daily basis.   Recent studies have shown that sales from email marketing have quadrupled since 2009.

The key is to engage your subscribers, provide them with information they deem as valuable and use email marketing as a tool to encourage dialogue.

Learn how to re-engage your email list, build trust with your users and in return begin to see it become a viable marketing tool for you and your business.  Is Email Marketing Dead?

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Marketing, Advertising, Sales - Who Does What?

Sunday April 6, 2014

It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion.

I started to see the misunderstanding of these roles when I was spending time browsing and sorting through job listings. It is not uncommon for sales jobs to be listed in the marketing jobs classifications and the same was true when it came to jobs that pertained to advertising.

I'm going to say it one more time, before getting into the details - they are not the same.

Let's take a look at the defining differences:

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Sales: The sales process is everything that you do to close the sale and get a signed agreement or contract. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance. Advertising and marketing lay the ground work to warm up the lead and prepare them for the close of the sale.

When you are looking to place job listings, be sure to list them in the right category and you will more than likely detour the chances of getting applicants that don't fit the requirements for the positions you are listing.

When it comes to the world of corporations and business structure look at the different roles and use them to help define how departments can work together with the other departments and the role that each department plays when supporting the others.

All three of these components are necessary when it comes to the success of a business, but having a deeper understanding of their purpose can help in organization and planning for that success.

For a greater understanding of the differences use the following resources:

Marketing vs. Advertising: What's the Difference?

Marketing vs. Sales: What's the Difference?

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